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NEPA BlogCon 2013 - Email Marketing for Blogs and Businesses

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Email Marketing for Blogs and Businesses

Presented By: Alicia Magda
Track: Business
Session Format: Single Presenter Session
Description: Having a blog and posting is great and all, but if you really want to make something of it, well, you gotta do something with it! Email marketing for bloggers and businesses can be an invaluable tool. In this session, we’ll discuss tips for doing it right (and wrong), email blast ideas, and software, as well as buzz and money-generating strategies.

Published in: Education, Technology, Business
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NEPA BlogCon 2013 - Email Marketing for Blogs and Businesses

  1. 1. Email Marketing for Bloggers: Operation Inbox Presented by Alicia Magda
  2. 2. Q: How Often Do You Visit Your Fav Blogs? • A: Not as much as you’d like to. • Don’t worry, we’re with you. And we have a plan. 91% of consumers reported checking their email at least once a day. (ExactTarget) 90% of smartphone owners access the same email account on mobile and desktop. (ExactTarget)
  3. 3. But Um, We’re Bloggers, Not Online Store Owners. • Yeah, But Your Goal Is The Same: Interaction Retention • Think like an eCommerce store owner. Single call-to-action Make it the main focus of the email
  4. 4. First Come Subscribers, Then Comes Email – Part I.
  5. 5. First Come Subscribers, Then Comes Email – Part II.
  6. 6. Success Comes To Those Who Plan. • Decide What You’ll Email Them. Think: – Blog post round-up of your posts – Exclusive content: editorial, tips, etc – “Best of”, “Top 5”, “Blog Awards” – Newsletter-only giveaway/promo code – Quality ad content from sponsors – Links to sites/blogs that are relevant to your readers
  7. 7. Just Enough. • Frequency is crucial. So what’s enough? Rule of thumb: 1x / week. Experiment! Once your list size is large enough, try out different variations: • 1 editorial “tip of the day” style newsletter • 1 weekly blog post round-up • 1 monthly sponsored ad content newsletter
  8. 8. Keepin’ it out of the spam filter… • Send from an email service provider. – Mailchimp – Campaigner – Vertical Response – iContact • Compatible on all common email providers – Use image alt tags in case images don’t load
  9. 9. …And Keepin’ Their Eyes On It. Less is more – clean, clear design.
  10. 10. We Like:
  11. 11. We Like:
  12. 12. Oh, And:
  13. 13. Oh, And:
  14. 14. Track It! • Tag yo’ links: – If your ESP doesn’t have built-in link tracking, set up custom links in Google Analytics. – Then, use the custom links in the body of your email newsletters.
  15. 15. If At First You Don’t Succeed… • Email Marketing success doesn’t happen overnight. • Try different strategies: send frequencies, types of content, etc. – Just say no to spam! • Build your list gradually and naturally. • Evaluate each newsletter’s analytics.
  16. 16. Questions? Contact Alicia: – Email: Alicia@Runningful.com – Blog: Runningful.com

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