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NEPA BlogCon 2012 - Blogging for Smart People


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App developer extraordinaire Jason Gaylord gives you the scoop on content management systems and blogging platforms, so you know which one is right for you. If you're a new blogger and aren't sure where to begin or simply want to get more out of your CMS, this is the session for you.

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NEPA BlogCon 2012 - Blogging for Smart People

  1. 1. vBy Jason Gaylord
  2. 2. Let‟s Learn ~ Here are today„s goals:1. Common Blogging Terms2. Blogging Platforms (or Content Management Systems)3. Setting up a Blog
  3. 3. 1) Common Blogging Terms
  4. 4. BlogA blog is short for web log, or online diary  Earliest blogs were known as “zine”
  5. 5. PostA blog post is a new entry for your online blog
  6. 6. Tag/CategorySometimes, blog posts have tags or categories which allowsimilar posts to be grouped by some common theme
  7. 7. RSSRSS is an XML (eXtensible Markup Language) format for yourblog posts to be shared with other online resources or with anRSS reader such as Google Reader  RSS is an acronym for Really Simple Syndication (most common)  Sometimes RSS is referred to as a feed  Atom is another format for blog post syndication
  8. 8. CMSA CMS allows administrators or users with proper permissions tomodify content of a website that may include blog posts, images,and overall layout  CMS is an acronym for Content Management System  Many CMS solutions offer inline WYSIWYG (what you see is what you get) editors that simulate document editing such as Microsoft Word
  9. 9. 2) Blogging Platforms and CMS
  10. 10. Wordpress Wordpress is by far the most popular CMS and blog engine Wordpress has a lot of capabilities that can be extended if hosted away from Wordpress or if you pay for premium services Wordpress now hosts Microsoft Windows Live Spaces Wordpress has both pay and free versions
  11. 11. Blogger is now owned by Google Blogspot is now part of Integrates with Google+ (Google‟s version of Facebook) Limited theme support and lack of overall customization Blogger is known as a blog engine and not a CMS system Blogger is a free blog engine
  12. 12. TypePad TypePad is gaining momentum as one of the more popular blog platforms One of the top reasons bloggers use TypePad is for the theme customization TypePad only has pay models
  13. 13. Movable Type Movable Type was once the second most popular blog engine Since 2003, only 2 major versions of the application have been developed Movable Type has help influenced other former software titles from Six Apart including TypePad (3) and LiveJournal (5) Movable Type has both a free Open Source version and Premium versions
  14. 14. LiveJournal LiveJournal is only available online LiveJournal contains a “friends” list capability that allows users to syndicate other feeds on their journal Although over 50% of the traffic of LiveJournal is from the US, almost 20% is from Russia
  15. 15. Other CMS/Blog Engines
  16. 16. 3) Setting up Your
  17. 17. What is tumblr?tumblr. is a micro-blogging system that allows its members toblog
  18. 18.
  19. 19. How can we post to tumblr? Website Mobile Apps  iPhone  Android  Windows Phone 8 and BlackBerry 10 ~ TBA Email Phone
  20. 20. For More Info Next Sessions:  HTML 101 - for the techies  SEO 101 - for those looking to improve their blog rank Other Events:  .NET Valley – NEPA Technology User Group (  TECHbash 2013 – Spring 2013 (  Pennsylvania Conference for Women – October 2nd, 2012  BlogWorldExpo – NYC Summer 2013 (
  21. 21. Contact Me (Jason Gaylord) Website: Email: Twitter: @jgaylord
  22. 22. ???(Questions)