MICHAEL A. HOUSER 370 Hidden Oaks Dr. Yardley, PA  19067 ph: (215) 321-1482 email:  [email_address] 20 years of Sales, Man...
GENERAL MANAGER NATIONAL ACCOUNT  SALES adidas America Account Executive – Foot Locker and Kids Foot Locker • Recruited ba...
GLOBAL  MARKETING REGIONAL ACCOUNT SALES Vida Brands International General Manager – Pastry and Run Athletics Brands • Per...
Product  Marketing Design Development Sourcing Sales Retail  Brand Ownership/ Management Advertising/ Marketing Erica Youn...
<ul><li>Expectations  – high on self & others </li></ul><ul><li>Problem preventer and solver –  avoid them as able, solve ...
<ul><ul><ul><li>Improved Planning, Professionalism, & Profitability </li></ul></ul></ul><ul><ul><ul><ul><li>What is the ag...
Empathetic Passionate Rational  Logical  Sequential Experienced Consensus-Builder Capable Sociable Personal Characteristic...
<ul><li>General Manager experience </li></ul><ul><li>National Account Sales experience </li></ul><ul><li>Regional / Urban ...
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Mike Houser Professional Profile

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Mike Houser Professional Profile

  1. 2. MICHAEL A. HOUSER 370 Hidden Oaks Dr. Yardley, PA 19067 ph: (215) 321-1482 email: [email_address] 20 years of Sales, Management, and Product Marketing experience with continuous growth in the footwear industry. Knowledge and experience in numerous areas of business, including: Sales Management, Brand Management, National Account sales, Regional Account sales, Global Marketing, Product Development, and Retail. EDUCATION The Pennsylvania State University B.S. Marketing, May 1987 PERSONAL Married to wife, Karen Son, Michael Jr., born 9/17/94 Daughter, Katie, born 8/14/97 <ul><li>April ’08 – Vida Brands International </li></ul><ul><li>Present General Manager – Pastry and Run Athletics Brands </li></ul><ul><ul><ul><ul><li>Ensured the execution of Sales, Product, Marketing, and Merchandising </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Developed Business Plan, Sales Plan, “Buy” Plans, Inventory Strategy and Control. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Recruited, managed, evaluated, and motivated staffs of the division. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>P & L responsibility of the division. </li></ul></ul></ul></ul><ul><li>Sept. ’04 – adidas America </li></ul><ul><li>April ‘08 Account Executive – Foot Locker, Inc. </li></ul><ul><ul><ul><ul><li>Recruited back to adidas after 7.5 years of below experience with Fila, USA. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Member of elite team responsible for sales of adidas footwear to the world’s largest athletic chain. </li></ul></ul></ul></ul><ul><li>Jan ’ 00 – Fila, USA </li></ul><ul><li>Sept .04 Director of Footwear – Basketball, Cross Training, Fitness, & Children’s Footwear </li></ul><ul><ul><ul><ul><li>Responsibilities included line building, Marketing of categories, and presentations to all Key Accounts. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Extensive work with design, development, materials, and pricing of all categories. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Integral part of a product turn-around that improved Fila’s overall footwear business roughly 20% per year since taking position. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Basketball & Children’s responsibilities were global, all other categories were US-specific. </li></ul></ul></ul></ul><ul><li>March ‘97- Fila, USA </li></ul><ul><li>Jan ‘00 National Account Manager – Foot Locker, all divisions </li></ul><ul><ul><ul><ul><li>Responsible for sales of all footwear to Foot Locker. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sole individual handling all divisions of the world’s largest athletic footwear retailer, including Foot, LFL, and KFL. </li></ul></ul></ul></ul><ul><li>Jan. ‘96- adidas America </li></ul><ul><li>March ‘97 Key Account Manager - Foot Locker, Lady Foot Locker, Kids Foot Locker </li></ul><ul><ul><ul><ul><li>Managed all aspects of Women’s and Kid’s footwear business in all “Locker” divisions of Kinney. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Increased Lady Foot Locker by142%, Foot Locker Women’s by 112%, and KFL by 150% </li></ul></ul></ul></ul><ul><li>July ‘91- adidas America/Tom O’Riordan & Associates </li></ul><ul><li>Jan ‘96 Regional Key Account Representative </li></ul><ul><li>Feb. ‘89- Reebok Int. Ltd. </li></ul><ul><li>June ‘91 Sales Representative </li></ul>
  2. 3. GENERAL MANAGER NATIONAL ACCOUNT SALES adidas America Account Executive – Foot Locker and Kids Foot Locker • Recruited back to adidas after 7.5 years of below experience with Fila, USA. • Currently responsible for Sales of adidas footwear in the world’s largest athletic chain: specifically, Footlocker Women’s, Footlocker Kids, and Kids Footlocker divisions. Fila, USA National Account Manager – Foot Locker, all divisions • Responsible for sales of all footwear to Foot Locker. • Sole individual handling all divisions of the world’s largest athletic footwear retailer, including Foot Locker, Lady Foot Locker, and Kids Foot Locker. adidas America Key Account Manager - Foot Locker, Lady Foot Locker, Kids Foot Locker • Managed all aspects of Women’s and Kid’s footwear business in all “Locker” divisions of Kinney. • Increased Lady Foot Locker’s footwear business 142% • Increased Foot Locker’s - Women’s footwear business 112% • Increased Kids Foot Locker’s business 150% <ul><li>Vida Brands International </li></ul><ul><li>General Manager – Pastry and Run Athletics Brands </li></ul><ul><ul><li>Ensured the execution of Sales, Product, Marketing, and Merchandising </li></ul></ul><ul><ul><li>Developed Business Plan, Sales Plan, “Buy” Plans, Inventory Strategy and Control. </li></ul></ul><ul><ul><li>Recruited, managed, evaluated, and motivated staffs of the division. </li></ul></ul><ul><ul><li>P & L responsibility of the division. </li></ul></ul><ul><ul><li>Built relationships with all major industry accounts: Genesco, Finish Line, Foot Locker, as well as </li></ul></ul><ul><ul><li>Family Channel customers and key Independents. </li></ul></ul>
  3. 4. GLOBAL MARKETING REGIONAL ACCOUNT SALES Vida Brands International General Manager – Pastry and Run Athletics Brands • Performed Key Account responsibilities in Eastern PA and parts of New Jersey. adidas America/Tom O’Riordan & Associates Regional Key Account Representative • Performed Key Account responsibilities in Eastern PA and parts of New Jersey. • Increased $900,000 1991 account base to over $5 million in 1995. • Achieved distinction of top volume adidas footwear rep in agency. Reebok Int. Ltd. Sales Representative • Increased territory volume from less than $1 million to $5 million in two years. Fila, USA Director of Footwear – Basketball, Cross Training, Fitness, & Children’s Footwear • Responsibilities include line building, Marketing of categories, and presentations to all Key Accounts. • Extensive work with design, development, materials, colors, and pricing of all categories. • Integral part of a product turn-around that has improved Fila’s overall footwear business roughly 20% per year since taking position. • Basketball & Children’s responsibilities are global, all other categories are USA specific.
  4. 5. Product Marketing Design Development Sourcing Sales Retail Brand Ownership/ Management Advertising/ Marketing Erica Young Pastry, Vida Shoes International 212-246-1900 Jason Petrie Nike Basketball 503-671-2904 Shane Ward Creative Director/Co-CEO Detny by SHANE&SHAWN Shoes 646-238-9650 Mike Chamberas Director of Footwear Development, Vida Shoes 212-246-1900 Ellen Fitzgerald Sr. Footwear Developer, New Balance (978) 725-2858 Keith Dunlap American Sporting Goods 443-829-0889 Mike Brown Director, Dick’s Sprtg Goods, adidas 484-431-8191 Joe O’Neil Eastern Director Sales, adidas (781) 235-1857 Scott Williams adidas Accessories Manager 609-937-3515 Keith Daly President, Foot Locker Inc. 212-720-3750 Ronnie Jefferson VP, DMM Finish Line 317-899-1022 ext 6801 Ron Busch VP DMM, Lady Foot Locker 212-720-4064 Pete Hicks Sr. VP, DMM,- Underground Station 615-367-7245 Greg MacKeen President, Fila Canada – (former) 647-235-2747 Tom O’Riordan COO, American Sprtg Goods (609) 866-0769 David Helter GM – Kids, Ecco 603-537-7349 Jan Harvey VP Marketing, Pastry Brand 212-246-1900 Uli Becker President, Reebok 781- 401-7440 Howe Burch Executive VP, Integrated Marketing 410-986-1121 Mark Kane Director Vintage Product Mktg, Fila 443-254-2732 Mike Houser References
  5. 6. <ul><li>Expectations – high on self & others </li></ul><ul><li>Problem preventer and solver – avoid them as able, solve them when they occur </li></ul><ul><li>Logical/Sequential – good understanding of how certain situations will play out and what effects they will have </li></ul><ul><li>Mediator – enjoy bringing unison </li></ul><ul><li>Leader – can step in and fill voids when they exist </li></ul><ul><li>Organized </li></ul><ul><li>Empathetic </li></ul><ul><li>Positive image </li></ul><ul><li>Wit – enjoy bringing a sense of humor to the workplace. You should have fun at what you’re doing. </li></ul>
  6. 7. <ul><ul><ul><li>Improved Planning, Professionalism, & Profitability </li></ul></ul></ul><ul><ul><ul><ul><li>What is the agenda of an appointment? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Know your customer’s business </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How are you an asset to customer? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Does your customer respect you? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Goal of the company is to make money not just to sell something </li></ul></ul></ul></ul><ul><ul><ul><li>Accountability and Ownership </li></ul></ul></ul><ul><ul><ul><ul><li>‘ We’ are the ‘They’ – Don’t assume someone else will fix it </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Need to see things all the way thru. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Need to be the eyes and ears, know the market, be merchandisers, and customer service. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Know the consumer, not just the customer </li></ul></ul></ul></ul><ul><ul><ul><li>Be Smart </li></ul></ul></ul><ul><ul><ul><ul><li>Be smart at the beginning, saves most problems </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Place smart orders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Smart Growth = long term growth </li></ul></ul></ul></ul>
  7. 8. Empathetic Passionate Rational Logical Sequential Experienced Consensus-Builder Capable Sociable Personal Characteristics Rational Logical Sequential Rational Logical Sequential Empathetic Passionate Rational Logical Sequential Experienced Empathetic Passionate Rational Logical Sequential
  8. 9. <ul><li>General Manager experience </li></ul><ul><li>National Account Sales experience </li></ul><ul><li>Regional / Urban Account Sales experience </li></ul><ul><li>Product Development experience </li></ul><ul><li>Product Marketing background </li></ul><ul><li>Extensive references/ resources/ contacts </li></ul><ul><li>Strong consensus builder - can work well across different channels of the organization </li></ul><ul><li>Reside within the heart of the critical I-95 corridor </li></ul><ul><li>Understanding of the core consumer needs </li></ul><ul><li>Desire to succeed </li></ul>

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