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The use of Bell Aquaculture’s Fish Rich® 2-2-2 Organic as a primary fertilizer on poinsettias was trialed at Heartland Growers, Inc. (Westfield, IN), from early September through the end of November 2012. The project was led by Heartland's Young Plant Specialist Ben Matthews, who says the common fertilizer formula and a volume to weight conversion factor were used to obtain 250 ppm of nitrogen for the trial (specific formulation for the study is available on request). Matthews recounts: "Overall, the results were impressive - especially in terms of the rich color of the modified bracts. Another notable result was the 2-2-2 regiment had a growth regulating effect on the poinsettias. None of the poinsettias being trialed with Fish Rich exhibited any symptoms of nutrient deficiency or toxicity."