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التسويق الإلكتروني

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التسويق الإلكتروني

  1. 1.  ‫א‬‫א‬‫א‬‫א‬ ٢٢١٩١٩
  2. 2. ‫א‬٢١٩  ‫א‬‫א‬      ‫א‬،‫א‬‫א‬،،W     ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫؛‬‫א‬‫א‬ ‫א‬‫א‬K   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬،‫א‬‫א‬ ،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬،‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ،‫א‬‫א‬‫א‬‫א‬ ،‫א‬‫א‬‫א‬K   ‫א‬‫א‬?‫א‬‫א‬???‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬،‫א‬،‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬K   ‫א‬‫א‬‫א‬‫א‬‫؛‬ ‫א‬K    ‫א‬‫א‬‫א‬‫א‬  
  3. 3. ‫א‬٢١٩  ‫א‬‫א‬   ،‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬ ،W  ?‫א‬‫א‬?،‫א‬‫א‬ ‫א‬  ،‫א‬  ‫א‬ ‫א‬  ‫א‬ ‫א‬    ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬?K?  ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬ ‫א‬،‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬K  ‫א‬?‫א‬‫א‬?‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W J  ‫א‬‫א‬‫א‬?W‫א‬‫א‬?W  ‫א‬‫א‬W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  ‫א‬‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬   ‫א‬‫א‬ ‫א‬K‫א‬ ‫א‬ W  ‫א‬  ‫א‬  ‫א‬ ‫א‬   ‫א‬‫א‬‫א‬‫א‬٢١‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K‫א‬‫א‬‫א‬W‫א‬،‫א‬‫א‬‫א‬   ‫א‬     ‫א‬   ‫א‬  ‫א‬‫א‬‫א‬K ‫א‬،،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬‫א‬‫א‬   ‫א‬ ‫א‬‫א‬   ، ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬F–E‫א‬‫א‬‫א‬ ‫א‬K‫א‬،‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
  4. 4. ‫א‬٢١٩  ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬   ‫א‬K ‫א‬ ‫א‬  ‫א‬ ‫א‬   ،‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K‫א‬‫א‬ ‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬ ‫א‬‫א‬‫א‬IMC‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬CRM‫א‬ ‫א‬‫א‬K     ‫א‬ ‫א‬  ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ، ‫א‬‫א‬K ‫א‬  ‫א‬ ‫א‬  ‫א‬‫א‬ ‫א‬    ‫א‬   ‫א‬K  ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬   ‫א‬ ‫א‬ ‫א‬   ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬KKK‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬،‫א‬‫א‬K ‫א‬ ‫א‬‫א‬K
  5. 5. ٤ ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬ ١
  6. 6. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١-    ‫א‬   ‫א‬ ‫א‬ ‫א‬  ‫א‬ ‫א‬‫א‬   ‫א‬ ‫א‬ ‫א‬FE‫א‬‫א‬‫א‬FKE‫א‬ ‫א‬‫א‬‫א‬K‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ،‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W  ١K‫א‬‫א‬  ٢K‫א‬  ٣K‫א‬‫א‬  ‫א‬K             
  7. 7. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٢- ‫א‬‫א‬  ‫א‬‫א‬  ‫א‬‫א‬  ‫א‬‫א‬‫א‬‫א‬‫א‬K  ‫א‬‫א‬‫א‬  •‫א‬‫א‬‫א‬‫א‬K  •‫א‬‫א‬‫א‬‫א‬K  •‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K •‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K ‫א‬  ‫א‬W  •‫א‬‫א‬  •‫א‬  •‫א‬‫א‬    ‫א‬‫א‬W١٤K     
  8. 8. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٣- ‫א‬‫א‬W‫א‬‫א‬  W‫א‬‫א‬  ١–‫א‬K ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬K‫א‬‫א‬‫א‬ K‫א‬  ‫א‬   ‫א‬  ‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬‫א‬KKK‫א‬K  ?‫א‬‫א‬?‫א‬‫א‬‫א‬ ‫א‬K  ‫א‬‫א‬‫א‬FInternetE١٩٦٩‫א‬‫א‬‫א‬ F‫א‬E‫א‬‫א‬‫א‬‫א‬FArpanetE   ‫א‬ ‫א‬ FMainframe E‫א‬   ‫א‬   ‫א‬K  ‫א‬‫א‬١٩٨٥‫א‬‫א‬‫א‬ ‫א‬FNational Science FoundationE‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ ‫א‬FE-mailKE  ‫א‬‫א‬١٩٨٩FTim Berners-LeeE  ‫א‬ ‫א‬  ‫א‬  ‫א‬  ‫א‬  ‫א‬‫א‬   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬FwwwE‫א‬FWide World WebKE ‫א‬‫א‬‫א‬‫א‬FPathwaysE‫א‬ ‫א‬K  ‫א‬‫א‬١٩٩٣‫א‬   ‫א‬ ‫א‬FCIRN E ‫א‬    ‫א‬ FMosaic E   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ١٩٩٤‫א‬‫א‬‫א‬
  9. 9. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٤- ‫א‬K‫א‬F‫א‬‫א‬‫א‬E ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬K‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K١   ٢–‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬ FeBusinessE‫א‬‫א‬FeCommerceKKKE‫א‬K‫א‬?‫א‬‫א‬? ١٩٩٧F(IBM‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬K‫א‬ ‫א‬?W‫א‬‫א‬‫א‬‫א‬   ‫א‬ ‫א‬    ‫א‬  ‫א‬ K?٢  ‫א‬‫א‬‫א‬FeBusinessE‫א‬‫א‬  ‫א‬ ‫א‬‫א‬     ‫א‬ ‫א‬   ‫א‬ K  ‫א‬‫א‬FeCommerceE‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬K‫א‬ ‫א‬‫א‬‫א‬‫א‬W  ١K‫א‬‫א‬FeMailingE  ٢K‫א‬‫א‬FeMarketingE  ٣K‫א‬‫א‬FeBankingE  ٤K‫א‬‫א‬FeEngineeringE  ٥K‫א‬‫א‬FeSupplyingKKKE‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K ١ -‫د‬.،‫اﻟﻌﻼق‬ ‫ﻋﺒﺎس‬ ‫ﺑﺸﻴﺮ‬‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﺗﻄﺒﻴﻘﺎت‬)،‫اﻟﻤﻨﺎهﺞ‬ ‫دار‬ ، ‫ﻋﻤﺎن‬٢٠٠٣‫م‬(‫ص‬ ،١٩.  ٢ -‫د‬.‫ﻳﺎﺳﻴﻦ‬ ‫ﻏﺎﻟﺐ‬ ‫ﺳﻌﺪ‬/‫د‬.، ‫اﻟﻌﻼق‬ ‫ﻋﺒﺎس‬ ‫ﺑﺸﻴﺮ‬‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﺘﺠﺎرة‬،)‫اﻟﻤﻨ‬ ‫دار‬ ، ‫ﻋﻤﺎن‬،‫ﺎهﺞ‬٢٠٠٤‫م‬(‫ص‬ ،١٣.
  10. 10. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٥- ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬FReal TimeKE  ‫א‬‫א‬‫א‬F١E‫א‬‫א‬‫א‬‫א‬ ‫א‬F‫א‬E‫א‬‫א‬K    ١W‫א‬‫א‬F‫א‬E  ٣ J‫א‬‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬K‫א‬‫א‬‫א‬‫א‬‫א‬F ‫א‬E‫א‬‫א‬‫א‬‫א‬W  ١KFE‫א‬‫א‬‫א‬FKB2CE  ٢KFE‫א‬‫א‬FKB2BE  ٣KFE‫א‬‫א‬‫א‬‫א‬FKC2CE  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ W  ١K‫א‬‫א‬FKG2CE  ٢K‫א‬FKG2GE  ٣K‫א‬FKG2BE ‫א‬٢‫א‬‫א‬‫א‬W  ‫א‬  ‫א‬ ‫א‬  ‫א‬   ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬ ‫א‬  ‫א‬
  11. 11. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٦-   ‫א‬‫א‬‫א‬  E‐Management  ‫א‬‫א‬  E‐ Businesses   E‫א‬ F‫א‬‫א‬‫א‬‫א‬  E‐Government  ‫א‬ ‫א‬  ‫א‬‫א‬  E‐Commerce C2CB2CB2B C2BG2G B2G C2G  ٢W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K٣   ٤–‫א‬‫א‬FeMarketing ConceptE  ‫א‬‫א‬‫א‬F‫א‬‫א‬E‫א‬ ‫א‬F١٩٩٣E‫א‬‫א‬‫א‬F‫א‬E‫א‬‫א‬ ‫א‬‫א‬K‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬FIndividual MarketingKE  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬K ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K  ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬KKK‫א‬K   ‫א‬ ‫א‬    ‫א‬   ‫א‬      ‫א‬?‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬?٤   ٣ -‫د‬.‫ود‬ ‫ﻳﺎﺳﻴﻦ‬ ‫ﻏﺎﻟﺐ‬ ‫ﺳﻌﺪ‬.،‫ﻋﻼق‬ ‫ﻋﺒﺎس‬ ‫ﻳﺸﻴﺮ‬‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﺘﺠﺎرة‬‫ص‬ ‫ﺳﺎﺑﻖ‬ ‫ﻣﺮﺟﻊ‬ ،١٨‫ﺑﺘﺼﺮف‬. 4 - Imber,  J. & Besty‐Ann T., Dictionary of Marketing terms, 3rd  ed. Barrons Business Dictionaries, 2000, USA.  
  12. 12. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٧- ‫א‬‫א‬W  ?   ‫א‬ ‫א‬‫א‬    ‫א‬   ‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬?٥ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬F‫א‬،‫א‬ KKKK‫א‬EK  ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬F ‫א‬E K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬K٦٢٪‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K٦   ‫א‬F‫א‬E‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬FArthur D. LittleE٧ ‫א‬ ‫א‬‫א‬W  ١–‫א‬‫א‬K  ‫א‬     ‫א‬ ‫א‬  ‫א‬ F –E‫א‬ ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬K  5 - Imber,  J. & Besty‐Ann T., Dictionary of Marketing term, Op.Cit..  6 -  Rafi A. Mohammed et al., Internet Marketing, Building advantage in a networked economy. 2nd  edition, 2004,  McGraw‐ Hill, USA, pp.5  7 ‐ Arthur D. Little at: http://www.adl.com/ 
  13. 13. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٨- ٢–‫א‬K  ‫א‬  ‫א‬    ‫א‬ ‫א‬    ‫א‬   K ‫א‬‫א‬‫א‬FE‫א‬FAttentionE  ‫א‬  FInterest E‫א‬   F(Desire‫א‬   ‫א‬  ‫א‬  FActionE‫א‬‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬    ‫א‬K   ‫א‬ ‫א‬‫א‬FMultimediaE‫א‬‫א‬FE-mailE‫א‬‫א‬FAd BannersKE  ٣–‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K  ٤ J‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫א‬  ‫א‬‫א‬ ‫א‬  ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬‫א‬FFAQE‫א‬‫א‬‫א‬K  W‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬K‫א‬F٢٠٠٣E٨ ‫א‬W  ١K‫א‬  ٢K‫א‬‫א‬  ٣K‫א‬  ٤K‫א‬  ٥K‫א‬‫א‬  ٦K‫א‬‫א‬  ٧K‫א‬‫א‬  ٨K‫א‬‫א‬  ٩K‫א‬  ٨ -‫د‬.،‫اﻟﻌﻼق‬ ‫ﻋﺒﺎس‬ ‫ﺑﺸﻴﺮ‬‫ﺳﺎﺑﻖ‬ ‫ﻣﺮﺟﻊ‬‫ص‬ ،٥٨. 
  14. 14. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -٩- ١٠K‫א‬‫א‬  ١١K‫א‬K ‫א‬‫א‬‫א‬‫א‬W  ١K‫א‬‫א‬F‫א‬‫א‬‫א‬‫א‬EK  ٢K‫א‬‫א‬K ‫א‬    ‫א‬‫א‬     ‫א‬F‫א‬‫א‬ E‫א‬    F‫א‬E‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K ‫א‬‫א‬‫א‬W  ‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬4Ps‫א‬‫א‬‫؟‬ ‫؟‬  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬4Ps    ‫א‬ ‫א‬    ‫א‬  ‫א‬   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬4PsK‫א‬‫א‬‫א‬‫א‬‫א‬K  ‫א‬F٢٠٠٤E٩ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬4Ps‫א‬‫א‬‫א‬ ‫א‬‫א‬W  ١K‫א‬  ٢K‫א‬  ٣K‫א‬  ٤K‫א‬  ٥K‫א‬  ٦K‫א‬FK‫א‬KE 9 - Rafi A. Mohammed et al, op.cit. pp.13 
  15. 15. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٠- ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬F‫א‬–‫א‬–‫א‬ KKK‫א‬KE    ‫א‬    ‫א‬ ٢٠٠٢ ١٠ ‫א‬ ‫א‬  ‫א‬  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬F‫א‬–‫א‬–‫א‬–‫א‬–‫א‬–‫א‬WE  •‫א‬FSite DesignE  •‫א‬FSecurityE  •‫א‬FProduct & AssortmentE  •‫א‬FPromotionE  •‫א‬‫א‬‫א‬FVirtual CommunitiesE  •‫א‬L‫א‬FDistribution/ PlaceE  •‫א‬FCustomers ServicesE  •‫א‬FPriceE  •‫א‬FPrivacyE  •‫א‬FPersonalizationE ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬،F‫א‬‫א‬‫א‬E ‫א‬‫א‬‫א‬‫א‬‫א‬K‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬F––E‫א‬‫א‬ ‫א‬‫א‬‫א‬K  10 - Kalyanam K./ Shelby McIntyre, The E‐Marketing Mix: a contribution of the E‐Tailing Wars, Santa Clara University, 2002,  USA . 
  16. 16. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١١- W‫א‬‫א‬‫א‬‫א‬K  ‫א‬  ‫א‬    ‫א‬ ‫א‬    ‫א‬ ‫א‬ ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬‫א‬‫א‬     ‫א‬ ‫א‬   ‫א‬ ‫א‬‫א‬K‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬?‫א‬‫א‬? FDirect MarketingE‫א‬  ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬   ‫א‬ ‫א‬‫א‬K‫א‬‫א‬‫א‬‫א‬‫א‬ ٣K          ٣W‫א‬‫א‬‫א‬١١   ‫א‬F١E‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K ‫א‬‫א‬‫א‬ ‫א‬‫א‬  ١   ‫א‬  ‫א‬F‫א‬E ‫א‬F‫א‬‫א‬E  ٢  ‫א‬ ‫א‬    FHH E  ٣  ‫א‬ ‫א‬     ‫א‬‫א‬   ٤ ‫א‬ ‫א‬ ‫א‬‫א‬  ١١ -‫د‬.‫ود‬ ‫ﻳﻮﺳﻒ‬ ‫ﻋﺜﻤﺎن‬ ‫ردﻳﻨﺔ‬.،‫اﻟﺼﻤﻴﺪﻋﻲ‬ ‫ﺟﺎﺳﻢ‬ ‫ﻣﺤﻤﻮد‬‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬،)‫دا‬ ، ‫اﻷردن‬ ،‫ﻋﻤﺎن‬، ‫واﻟﺘﻮزﻳﻊ‬ ‫ﻟﻠﻨﺸﺮ‬ ‫اﻟﻤﻨﺎهﺞ‬ ‫ر‬٢٠٠٤‫م‬(‫ص‬٧٨‫ﺑﺘﺼﺮف‬. ‫א‬‫א‬H‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
  17. 17. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٢- ٥  ‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬‫א‬‫א‬  ٦   ‫א‬  F‫א‬ ‫א‬E  ‫א‬K ٧  ‫א‬  ٨ ‫א‬   ٩ ‫א‬ ‫א‬  ١٠‫א‬   ١١‫א‬  ‫א‬ ‫א‬‫א‬  ‫א‬‫א‬‫א‬‫א‬  ١٢‫א‬  ‫א‬‫א‬ ‫א‬‫א‬   ‫א‬‫א‬  ١٣‫א‬ FE FE  ١٤‫א‬‫א‬‫א‬  ١٥‫א‬  ١W‫א‬‫א‬‫א‬F‫א‬KE  ‫א‬  ١K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K  ٢K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬K  ٣K‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K  ٤K‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K  ٥K ‫א‬  ‫א‬ ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬  ‫א‬‫א‬‫א‬K 
  18. 18. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٣- ٦K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K 
  19. 19. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٤- ‫א‬‫א‬K  ١{١FEFXE‫א‬‫א‬‫א‬W  ١K‫א‬١٩٩٩EFK ٢K‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬EFK ٣K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬EFK  ٤K‫א‬‫א‬‫א‬‫א‬EFK ٥K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬EFK  ٦K‫א‬‫א‬‫א‬‫א‬‫א‬EFK ٧K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ EFK ٨K‫א‬‫א‬‫א‬‫א‬EFK ٩K‫א‬‫א‬‫א‬‫א‬EFK ١٠K‫א‬‫א‬‫א‬‫א‬EFK  ٢{١W‫א‬‫א‬K  ١K?‫א‬‫א‬KKKKKKKKKKK‫א‬KKKKKKKKKKKKKK    ‫א‬ KKKKKKKKKKKK‫א‬ ‫א‬ KKKKKKKKKKKKK‫א‬  ‫א‬ ‫א‬? ٢K‫א‬F‫א‬E‫א‬‫א‬‫א‬W •KKKKKKKKKKKKKKKKKKKKKKKKKKK  •KKKKKKKKKKKKKKKKKKKKKKKKKKK  •KKKKKKKKKKKKKKKKKKKKKKKKKKK  •KKKKKKKKKKKKKKKKKKKKKKKKKKK 
  20. 20. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٥- ٣{١W‫א‬‫א‬‫א‬K  ١K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K ٢K‫؟‬‫א‬‫א‬‫א‬‫؟‬‫א‬‫א‬‫א‬  ٤{١W  ‫א‬‫א‬‫א‬‫א‬‫א‬K  W‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬K 
  21. 21. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٦- ‫א‬‫א‬  ١K١W‫א‬‫א‬FE‫א‬FxKE  ١KFxE  ٢KFE  ٣KFE  ٤KFE  ٥KFE  ٦KFxE  ٧KFE  ٨KFxE  ٩KFxE  ١٠KFxE   ١K٢W‫א‬‫א‬K  ١K–‫א‬––‫א‬K  ٢K‫א‬‫א‬‫א‬ W   J‫א‬‫א‬K   J‫א‬K   J‫א‬K   J‫א‬K  ١K٣W  ١K‫א‬‫א‬٩  ٢K‫א‬‫א‬١١ J١٢   ١K٤W‫א‬‫א‬١٤ 
  22. 22. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٧- ‫א‬‫א‬W‫א‬K  W‫א‬٢١K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  ‫א‬     ‫א‬ ‫א‬ ‫א‬  ‫א‬‫א‬ ‫א‬   ‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬K   ‫א‬  ‫א‬ ‫א‬    ‫א‬  ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬KKK‫א‬K  ‫א‬٢١‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬K        ‫א‬ ‫א‬  ‫א‬   ‫א‬?‫א‬‫א‬?،‫א‬   ‫א‬   ‫א‬  ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬KKK‫א‬‫א‬‫א‬‫א‬ ‫א‬K  ‫א‬‫א‬‫א‬FeShoppingE‫א‬‫א‬‫א‬ ‫א‬FE‫א‬‫א‬ ‫א‬K١٢   ‫א‬‫א‬F‫א‬E‫א‬‫א‬‫א‬W   J‫א‬‫א‬Industrial Buyer   J‫א‬‫א‬ConsumerUltimate ‫א‬‫א‬‫א‬F‫א‬EW  ١K‫א‬‫א‬‫א‬‫א‬F‫א‬E‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬KKK‫א‬K  ١٢ -‫د‬.، ‫أﺑﻮﻓﺎرة‬ ‫أﺣﻤﺪ‬ ‫ﻳﻮﺳﻒ‬‫اﻻﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬:‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻘﻲ‬ ‫اﻟﻤﺰﻳﺞ‬ ‫ﻋﻨﺎﺻﺮ‬،)،‫واﻟﺘﻮزﻳﻊ‬ ‫ﻟﻠﻨﺸﺮ‬ ‫واﺋﻞ‬ ‫دار‬ ،‫ﻋﻤﺎن‬٢٠٠٤‫م‬(‫ص‬ ،١٠٧.
  23. 23. ‫א‬٢١٩‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ -١٨- ٢K‫א‬‫א‬‫א‬K   ‫א‬   FChatting RoomsE ‫א‬FNews GroupsE‫א‬‫א‬  ‫א‬ ‫א‬‫א‬‫א‬    ‫א‬ ‫א‬  ‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬DBCMicrosoft Investor Quote.comKKK‫א‬K  ٣K‫א‬‫א‬F‫א‬E‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬K‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬K  ٤K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬F‫א‬‫א‬‫א‬‫א‬E ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K  ٥K‫א‬‫א‬F‫א‬E‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬  ‫א‬   ‫א‬‫א‬  ‫א‬   ‫א‬ ‫א‬  ‫א‬ ‫א‬ ‫א‬‫א‬FSearch EnginesKE  W‫א‬‫א‬K  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬K١٣  ‫א‬‫א‬‫א‬٢٠٠٤١٤ ‫א‬ ‫א‬W  ‫א‬١W‫א‬‫א‬K  ١٣ -‫א‬‫א‬‫א‬‫א‬F١٠٢E،‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬١٤٢٩‫א‬،K 14 - Rafi A. Mohammed et al, op.cit. pp.48 

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