Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Search engine optimization egypt (seo egypt)

365 views

Published on

Website not working? Search Engine Optimization Egypt (SEO Egypt) is a great way to bring future Customer. WSI Search Engine Optimization Egypt your way to internet marketing solution

Published in: Business, Technology, Design
  • Be the first to comment

Search engine optimization egypt (seo egypt)

  1. 1. SEO Search Engine Optimization
  2. 2. Introduction <ul><li>Definition of SEO: </li></ul><ul><li>“ The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken” </li></ul>
  3. 3. Introduction <ul><li>Definition of SEO: </li></ul><ul><li>“ A form of online marketing, search engine optimization is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases. ” </li></ul>
  4. 4. Google
  5. 5. Google Triangle
  6. 6. Eye Tracking (Google) <ul><li>Organic Ranking PPC Search </li></ul><ul><li>Visibility Search </li></ul><ul><li>1. 100% 1. 50% </li></ul><ul><li>2. 100% 2. 40% </li></ul><ul><li>3. 100% 3. 30% </li></ul><ul><li>4. 85% 4. 20% </li></ul><ul><li>5. 60% 5. 10% </li></ul><ul><li>6. 50% 6. 10% </li></ul><ul><li>50% </li></ul><ul><li>30% </li></ul><ul><li>30% </li></ul><ul><li>10. 20% </li></ul>
  7. 7. SEO vs PPC
  8. 8. Which Search Engine? <ul><li>Search Engine Market Share </li></ul><ul><li>October 2007 </li></ul>
  9. 9. Identify SEO Opportunities
  10. 10. Identify SEO Opportunities <ul><li>Site Review </li></ul><ul><li>Pay Per Click Ads </li></ul><ul><li>Offline Marketing </li></ul><ul><ul><li>Yellow Pages </li></ul></ul><ul><ul><li>Newspapers </li></ul></ul><ul><li>Anyone that has a website…anyone that’s in business today!!! </li></ul>
  11. 11. SEO SITE REVIEW
  12. 12. Content <ul><li>Content is King </li></ul><ul><li>Gathering content is the hardest part of your job </li></ul><ul><li>Always write with the human in mind </li></ul><ul><li>Focus on one keyword phrase per page* </li></ul><ul><li>Spread your ideas out over a number of pages </li></ul><ul><li>Mild re-write for the search engines (last step) </li></ul>
  13. 13. Keyword Placement <ul><li>Where to place your keywords </li></ul>Title Tag Description Tag Keyword Tag Body Text Headers <H> Tags First Paragraph <ul><li>Domain </li></ul><ul><li>Sub Domains </li></ul><ul><li>Sub Folders/Pages </li></ul><ul><li>Internal Link text </li></ul><ul><li>Incoming Link text </li></ul><ul><li>Keyword Emphasis </li></ul>
  14. 14. Google Webmaster Tools <ul><li>Why is this suggested? </li></ul><ul><li>FREE </li></ul><ul><li>Telling Google can only help! </li></ul><ul><li>Statistics </li></ul><ul><li>Other cool stuff </li></ul>

×