Arizona St. Lecture 2

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Arizona St. Lecture 2

  1. 2. The Detroit News <ul><li>In December both the The News and Free Press announce the are moving to limited home delivery. </li></ul><ul><li>Non-home delivery editions will become “express” editions. </li></ul><ul><li>Both papers will offer “e-editions” enhanced PDF versions. </li></ul><ul><li>No reductions in editorial staff. </li></ul>
  2. 3. Newspaper economics <ul><li>Print ad revenue dropped 19.3 percent to $8.19 billion from $10.15 billion. Online ad revenue fell 3 percent. </li></ul><ul><li>That was before Christmas. </li></ul><ul><li>January could be off as much as 25% </li></ul><ul><li>Every ad sector is off. </li></ul><ul><li>McClatchy had operating income of $40 million last quarter, but its debt service was $34. Stock below $1 </li></ul>
  3. 4. The BBC’s view of web use
  4. 5. Jeff Jarvis model
  5. 6. Alternative model <ul><li>Largest costs people, paper, transportation. </li></ul><ul><li>To reduce costs, cuts would come out of the newsroom. </li></ul><ul><li>Combining newsrooms was not a choice. </li></ul><ul><li>Reducing home delivery and paper size allows both newsrooms maintain staff. </li></ul><ul><li>85% of advertising clustered in remaining home delivery days. </li></ul>
  6. 7. The new Detroit News <ul><li>What do you keep or drop in a 40% smaller paper? </li></ul><ul><li>What content do you move to the web? </li></ul><ul><li>What kind of paper do you build if you are not a first read? </li></ul><ul><li>How do you change a paper and not drive away readers? </li></ul><ul><li>If people buy a paper to read, how do you give them less? </li></ul>
  7. 8. Will this work? <ul><li>Nobody knows for sure </li></ul><ul><li>Most loyal readers are older, some may not have access to sales locations. </li></ul><ul><li>Current street sales 35% </li></ul><ul><li>Will advertisers migrate their ads. </li></ul><ul><li>How do we make up the remaining 15% of revenue? </li></ul>
  8. 11. News media’s role <ul><li>We live in a news fog. How do we stand out? </li></ul><ul><li>News media companies need to reevaluate their role. </li></ul><ul><li>Prime source to social influencer. </li></ul>Prime source Local expert Social connector Social influencer
  9. 12. multi-functional journalists <ul><li>Reporter- Blogger- Beatblogger </li></ul><ul><li>Photographer- video producer </li></ul><ul><li>Content editor- Social media editor </li></ul><ul><li>CAR reporter- Database manager </li></ul><ul><li>Designer- programmer </li></ul>
  10. 13. Non-traditional skills <ul><li>Video editor </li></ul><ul><li>Audio editor </li></ul><ul><li>Flash editor </li></ul><ul><li>PHP programmer </li></ul><ul><li>Database administrator </li></ul><ul><li>Xhtml programmer </li></ul>

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