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The Human Side of Gamification - Customers can drive business results by understanding big data, motivation, and gamificat...
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The Human Side of Gamification - Customers can drive business results by understanding big data, motivation, and gamification to create a new form of true loyalty

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Is gamification the same as games? No, but I understand why people think so. When you interact with a gamified experience, you see things like badges, points, levels, missions and leaderboards. You’re awarded trophies for completing certain tasks, and you might even amass enough points to earn an iPad or some other object of desire.

Certainly seems game-like, doesn’t it?

But gamification is serious business. Look at predictions from Gartner, which anticipate more than 70 percent of Global 2000 enterprises will gamify at least one application by 2015. Meanwhile, M2Research predicts the market for gamification solutions will triple – from $100 million to $2.8 billion – over the next four years. (See infographic.)

Surprised? You wouldn’t be if you knew how gamification and games are different, because, well, that’s where those billions of dollars come into play.

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