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Eloqua Corporation is a leading SaaS company that develops automated marketingand demand generation software and services for marketing professionals. In 2010,the company launched the Eloqua “Topliners” online community, designed primarilyto act as a customer resource through which members could discuss best practices,
bounce new ideas off one another, and share informative tips on using Eloqua
applications for maximum impact.
Eloqua’s 2012 implementation of Bunchball’s Nitro gamification platform into its Jive
Software-based community infused new vitality into the community and, in the process,
delivered significant business advantages the company had not anticipated: improved
customer retention, reduced operational costs, and a positive impact on top-line revenue.
“We selected Jive and the Bunchball solution to help transform the Eloqua user base intoa deeply connected, interactive social community. Gamification allows us to accomplishthis by rewarding specific behaviors that build meaningful relationships between
members and, in the process, more powerfully connect them to the Eloqua brand and
the Eloqua solution.” Heather Foeh, Director of Customer Culture, Eloqua