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Social media in libraries


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Social media in libraries

  1. 1. Social Media in Libraries Marianne van der Heijden Elisad Meeting October 7, 2010
  2. 2. Content <ul><li>What </li></ul><ul><li>Why </li></ul><ul><li>How </li></ul><ul><li>Future </li></ul>
  3. 3. The Conversation Prism: The Art of Listening, Learning and Sharing /
  4. 4. What are Social Media <ul><li>Tools for communication, collaboration and community building </li></ul><ul><li>Media in Social Networks </li></ul><ul><li>Web 2.0 </li></ul><ul><li>It is all about interaction </li></ul>
  5. 5. Web 2.0
  6. 6. New World of Work <ul><li>Integration of private & professional </li></ul><ul><li>But for now: 3 levels </li></ul><ul><li>Private (home, personal) </li></ul><ul><li>Professional(amon librarians, collegues) </li></ul><ul><li>Public (you as a library to the public/users) </li></ul>
  7. 8. Forrester Europeans on SM
  8. 9. What do you know of SM? <ul><li>Are you a Social Media Expert </li></ul><ul><li>TMG Social Media Quiz </li></ul>
  9. 11. What do YOU do with SM? <ul><li>Private : chat with your children </li></ul><ul><li>Or…. </li></ul>
  10. 12. What do YOU do with SM? <ul><li>Professional : As Librarians to keep yourself up to date with the possibilities and tools: interact in networks like Ning (Library2.0) </li></ul><ul><li>Or… </li></ul>
  11. 13. What do YOU do with SM? <ul><li>Public : With Library Users to keep them up to date with what you as a library offer: show yourself in a Facebookpage </li></ul><ul><li>OR …. </li></ul>
  12. 14. EBSCO’s Survey Social Media Use in Libraries
  13. 15. Why bother? <ul><ul><li>“ Social Media is a logical extension of what we have been doing for centuries” </li></ul></ul><ul><li>Why Social Media / Lesley bradshaw </li></ul><ul><ul><li>“ One of the key components in successful social media marketing implementation is building &quot;social authority“”. </li></ul></ul><ul><li>Social Media in Wikipedia </li></ul><ul><ul><li>“ There’s no controlling what is said about your library anymore, but you can influence the message that comes across “” </li></ul></ul><ul><li>Why in Libraries /Andrew Burkhardt </li></ul>
  14. 16. Using Social Media <ul><li>To communicate with your users </li></ul><ul><li>Respond to feedback </li></ul><ul><li>Marketing your library </li></ul><ul><li>Understand your users </li></ul>
  15. 18. EBSCO’s Survey Social media use in Libraries <ul><li>Goals for use: visibility, image, collaboration, content, new users, press releases, quick info, understand users, training </li></ul>
  16. 19. Social Media, Libraries, and Web 2.0: American Libraries 2009
  17. 20. Different tools different uses <ul><li>Blogs/Microblogs to message news and ideas </li></ul><ul><li>Wiki for background information </li></ul><ul><li>Social Bookmarks for linking online resources </li></ul><ul><li>Social Networks to profile, communitybuilding </li></ul><ul><li>Sharing files, documents, photo’s, slides </li></ul><ul><li>RSS to alert /IM for direct contact /Podcasts </li></ul><ul><li>Mobile app for use </li></ul><ul><li>Gaming, Virtual worlds </li></ul>
  18. 21. Blogs <ul><li>Write a weblog for your users to inform them of news and get feedback </li></ul><ul><li>Use Twitter for instant breaking news </li></ul>
  19. 22. Wikis <ul><li>Easy Web publishing </li></ul><ul><li>No HTML required </li></ul><ul><li>Collaborative online spaces </li></ul><ul><li>Use for: </li></ul><ul><ul><li>Team project </li></ul></ul><ul><ul><li>Knowledge base </li></ul></ul><ul><ul><li>Remote collaboration </li></ul></ul><ul><ul><li>FAQ </li></ul></ul><ul><ul><li>Course instruction </li></ul></ul><ul><ul><li>Encyclopedia </li></ul></ul><ul><ul><li>Intranet </li></ul></ul>
  20. 23. Social bookmarks <ul><ul><li>Resource collections </li></ul></ul><ul><ul><li>Subject guides </li></ul></ul><ul><ul><li>Reading lists </li></ul></ul><ul><ul><ul><li>Saving articles Connotea (Nature), 2Collab (Elsevier), Medeley, ResearchGate </li></ul></ul></ul>
  21. 24. Mashup <ul><li>Mix all the media into 1 or more sites </li></ul><ul><ul><li>PeacePalace Library Homepage </li></ul></ul>
  22. 25. Social Networks Profile <ul><li>Facebook Page </li></ul>
  23. 26. Social Networks Groups also scientific like Nature Network
  24. 27. Social Network Action
  25. 28. Sharing files, documents, photo’s, slides <ul><li> for photosharing </li></ul><ul><ul><li>Public are requested to tag – Foksonomy </li></ul></ul><ul><li> for library instruction / annoucements </li></ul>
  26. 29. RSS to alert <ul><li>Add a RSS tool to your catalogue, for people to keep up with acquisitions </li></ul><ul><li>Help you users with RSS feeds like eTOCs (Nature) </li></ul>
  27. 30. IM for direct contact
  28. 31. Podcast/Vodcast
  29. 32. How <ul><li>“ It is much more important to talk about how the tool will benefit patrons than talk about the tool itself” </li></ul><ul><ul><li>Meredith Farkas </li></ul></ul>
  30. 33. What will work for your library <ul><li>Know your users </li></ul><ul><li>Support Research with live online reference </li></ul><ul><li>Keep connected </li></ul><ul><li>You are a library not ‘a friend’ </li></ul>
  31. 34. Future <ul><li>The future is mobile, mashable </li></ul><ul><li>Shifting print and read paradigms (e-books, e-readers, linked data) </li></ul><ul><li>The need for marketing and promotion: </li></ul>
  32. 35. Emerging Technologies <ul><li>Practical Web 2.0, Technologies, Supporting Research, Social Networks and Mash-ups, Mobile Technologies, New Literacies, and the Semantic Web. </li></ul>
  33. 36. Tips <ul><ul><li>Be active: brand yourself / your library </li></ul></ul><ul><ul><li>Be open: permit comments/ feedback / tagging </li></ul></ul><ul><ul><li>Be social: show your clients that you are there / interact, respond </li></ul></ul><ul><ul><li>Be polite and aware: there is no more privacy </li></ul></ul><ul><li>Outreach: go where your customers are </li></ul>
  34. 37. How to start <ul><li>Make a social media marketing plan </li></ul><ul><li>Enhance your personal web 2.0 skills </li></ul><ul><ul><li>23 things (H. Blowers) </li></ul></ul>
  35. 38. Resources <ul><li>2007 </li></ul><ul><li>Social Software in Libraries </li></ul><ul><li>Meredith Farkas </li></ul><ul><li>2010 </li></ul><ul><li>Social Media Mastery Kit </li></ul><ul><li>Anna Laura Brown </li></ul>
  36. 39. Resources <ul><li>Social Software in Academic Library </li></ul><ul><li>Ellyssa Kroski </li></ul><ul><li>List of Social Media and Social Networking Sites </li></ul><ul><li>Traffikd </li></ul>
  37. 40. Resources <ul><li>Handbuch Bibliothek 2.0 </li></ul><ul><li>Ebsco’s Survey 2010 </li></ul>
  38. 41. List of websites mentionned: bookmarks in Delicious (1): <ul><li>2collab :Elsevier </li></ul><ul><li>Academic reference management software for researchers | Mendeley </li></ul><ul><li>Connotea: free online reference management for clinicians and scientists :Nature </li></ul><ul><li>Coordinating a social media presence for the library : Sarah Houghton-Jan presentation </li></ul><ul><li>Ebsco's Survey results Social Media in Libraries :(in Dutch) </li></ul><ul><li>Ecobibl Marianne Presentations </li></ul><ul><li>emtacl10: emerging technologies in academic libraries </li></ul><ul><li>European Social Media :Presentation Forrester Groundwell 'we are social' </li></ul><ul><li>Facebook | Librarians and Facebook </li></ul><ul><li>Facebook | NIOO Library </li></ul><ul><li>Facebook | SAVE LOUIS LSU LIBRARIES ELECTRONIC DATABASE </li></ul><ul><li>Flickr: The Library of Congress' Photostream </li></ul><ul><li>Four Reasons Libraries Should be on Social Media | Information Tyrannosaur </li></ul><ul><li>Groundswell Social Technogrpahics Ladder </li></ul><ul><li>Guide to Video Podcasting Laurier Library (Canada) </li></ul><ul><li>Handbuch Bibliothek 2.0 </li></ul><ul><li>Introducing The Conversation Prism </li></ul><ul><li>Learning 2.0 - The Things : Helene Blowers in Learning 2.0 </li></ul><ul><li>Library 2.0 - Librarians and the Internet, Social Media, and Web 2.0 </li></ul><ul><li>library of congres - Flickr: Search </li></ul><ul><li>List of social networking websites - Wikipedia, the free encyclopedia </li></ul><ul><li>Nature - Issue - science feeds </li></ul><ul><li>Nature Network </li></ul><ul><li>NIOO Library </li></ul><ul><li>NIOO Library bookmarks </li></ul><ul><li>NIOO Library Catalogue </li></ul>
  39. 42. bookmarks in Delicious (2): <ul><li>Peace Palace Library (peacepalace) on Twitter </li></ul><ul><li>Podcasts at Dowling College Library </li></ul><ul><li>Scientific Network | ResearchGATE </li></ul><ul><li>Social media - Wikipedia, the free encyclopedia </li></ul><ul><li>Social Media for libraries :Video from Lynn McGormick </li></ul><ul><li>Social Media Quiz </li></ul><ul><li>Social Media Quiz: Test Your Knowledge - Undercurrents </li></ul><ul><li>Social Media usage in libraries in Europe - survey findings :Ebsco </li></ul><ul><li>Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users - Second Survey November 2009 </li></ul><ul><li>Social networking librarian :Anna Laure Brown </li></ul><ul><li>Social Software In Academic Libraries :Presentation Ellyssa Kroski </li></ul><ul><li>Social Software in Libraries </li></ul><ul><li>Traffikd » List of Social Media and Social Networking Sites </li></ul><ul><li>Upload & Share PowerPoint presentations and documents </li></ul><ul><li>Welcome to Flickr - Photo Sharing </li></ul><ul><li>Welcome to the Peace Palace Library </li></ul><ul><li>What Is Web 2.0 - O'Reilly Media </li></ul><ul><li>Why Social Media :Presentation Leslie Bradshaw </li></ul><ul><li>YouTube - A Librarian's 2.0 Manifesto </li></ul><ul><li>YouTube - Broadcast Yourself. </li></ul><ul><li>YouTube - Cochrane Library Tutorial </li></ul>
  40. 43. Thank you! <ul><li>This presentation on Slideshare: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Contact me via SM or simply by mail: </li></ul><ul><ul><li>[email_address] </li></ul></ul>