Pizza Friday 205


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Another week means another Pizza Friday! See what’s new in the ad world with the latest industry news and videos. And read up on how Ashton Kutcher and Pop Chips stirred up a bit of controversy. Oh, and our “Fail! of the Week” segment is back, too!

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Pizza Friday 205

  1. 1. numantra.comLink: 214.635.2300
  2. 2. THENEWS 214.635.2300
  3. 3. Pepsi has a new promotion featuring the deceased King of PopThe unexpected marketing announcement comes on the heels ofa new, global partnership between Pepsi and the estate ofMichael Jackson.They are celebrating the 25th anniversary of Jacksonsmultiplatinum Bad album and tour. Pepsi is producing one billioncans plastered with Michael Jackson‟s silhouette, due to releaselate May 2012. The Pepsi promotion will also include live events,iconic music and digital opportunities for fans to get special-edition merchandise.Though the majority of people believe that this campaign willcreate buzz, most believe it will be entirely negative. Link: 214.635.2300
  4. 4. Its Time for Advertising to Take a Lesson(Gasp!) from Public RelationsAccording to a recent Ad Age article todays social-technical culture is forcing brands toemploy a new model for interacting with the public. A model based not on traditionaladvertising, but in the kind of focused dialogue that public relations specializes in.“Its clear that the future of advertising is public relations.”Its time for agencies to get past their preconceptions, and learn how the disciplines of PRcan improve their creative thinking…Instead of trying to condense your brand into astrategic statement, try writing a narrative for your brand. Thats what public relationsdoes…Theyre not your customers; theyre your constituents.People dont buy brands. They join them. So modern brands must function like politicalparties, identifying issues, expressing a coherent world view, staging debates andstructuring dialogues.Example: For the last 10 years, the Apple brand has been primarily expressed throughproduct unveilings, public appearances, media coverage, online communities andevangelist marketing not traditional advertising- yet they still have lines out their doorsevery time a new product is launched- that‟s PR.Link: 214.635.2300
  5. 5. Apple‟s „1944‟ spot was their in-house takeoff based on their iconic 1984Recently a short film created by Apple as a spoofof its "1984" Super Bowl spot has finally surfaced.Called "1944," its set during World War II andfeatures Steve Jobs playing FDR.Set as a World War II tale of good vs. IBM, it is abroadcast-quality production (said to have cost$50,000) that was designed to fire up Applesinternational sales force at a 1984 meeting inHawaii.Link: 214.635.2300
  6. 6. Spirit Airlines doesn‟t want customers to feel cheated by refunding dying veteran‟s ticketFacebook users are rallying around a campaign to boycott Spirit Airlines, after thecarrier refused to refund the cost of a dying veteran‟s flight. Jerry Meekins, a 76-year-old former Marine, requested a refund on his $197 flight to New Jersey from Floridaafter his doctor told him not to fly because he is suffering from terminal esophagealcancer.A chief executive for the airline told Fox News that the dying former Marine hashimself to blame for Spirit Airlines refusal to give him a $197 ticket refund becausehe skimped on a $14 insurance option -- and giving in would be “cheating” othercustomers.Meekins has now been offered a credit voucher that would have enabled him tochange the flight for a fee but he has clearly expressed his disinterest in the futuretravel with the carrier.The Boycott Spirit Airlines Facebook page has gone from having around 700 „likes‟earlier this week to over 29,000 as of Thursday evening. Link: 214.635.2300
  7. 7. Pop Chips “racist” viral video Negative PR earning them over 1,300,000 views in 48 hours.When Pop Chips named Ashton Kutcher their “President of Pop Culture”they likely didn‟t expect the backlash that they received this Wednesdaywith their new viral video. By Wednesday night the CEO released thefollowing statement “Our team worked hard to create a light-heartedparody featuring a variety of characters that was meant to provide a fewlaughs. We did not intend to offend anyone. I take full responsibility andapologize to anyone we offended,”On Thursday the brand had altered their Facebook page by deleting thephoto and personalized dating video of the “racist” character, though hestill appears in their main video.This leaves the question- is any PR good PR for a brand like Pop Chipsor will this leave a lasting negative impression? Link: 214.635.2300
  8. 8. NO MOTHERS DAY: Raise your voice through an act of silenceThis viral video encourages mothers everywhere to silence themselves this mothers day in an effort tospread the word about worldwide maternal health. The website and Facebook page encourage users toshare the content, donate and educate themselves on this issue.• Approximately 358,000 women die each year due to complications in pregnancy and childbirth. Thats one woman every 90 seconds.• For every woman who dies each year in childbirth, 20-30 more suffer from lifelong debilitating disabilities.• Pregnancy is the number one cause of death in women, ages 15-19, in the developing world. Nearly 70,000 young women die every year because their bodies are not ready for parenthood.• Over 200 million women who would like to choose when they get pregnant don‟t have access to family planning.• The United States ranks 50th globally in maternal mortality, even though it spends more on health care per capita than any other nation in the world. African American women are four times more likely to die in childbirth than Caucasian women. Almost all of these deaths are preventable. Link: 214.635.2300
  9. 9. PRINT 214.635.2300
  10. 10. Source: Ads of the world Advertising Agency: G2 Brasil, São Paulo, BrazilCopy: The Lumix TS20. Sand, snow and waterproof 214.635.2300
  11. 11. Source: Ads of the world Advertising Agency: G2 Brasil, São Paulo, BrazilCopy: The Lumix TS20. Sand, snow and waterproof 214.635.2300
  12. 12. Source: Ads of the world Advertising Agency: G2 Brasil, São Paulo, BrazilCopy: The Lumix TS20. Sand, snow and waterproof 214.635.2300
  13. 13. Karie‟s Top 5 MIKE’S TOP 5 numantra.comLink: 214.635.2300
  14. 14. numantra.comLink: 214.635.2300
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  16. 16. Link: 214.635.2300 Mfv0tf3Q
  17. 17. numantra.comLink: 214.635.2300
  18. 18. numantra.comLink: 214.635.2300
  19. 19. FAIL OF THE WEEK 214.635.2300
  20. 20. Link: 214.635.2300