L.A. Times: Grandparents get their widgets on The Consumer Electronics Show's inaugural Silvers Summit focuses on the intersection of baby boomers, their parents and technology. Reporting from Las Vegas -- Remember when Grandma and Grandpa were confounded by the VCR? Today's senior citizens are surfing the Web, gabbing on cellphones, Skyping with grandkids and firing up the Wii game console. When it comes to technology, older Americans have done a cultural reboot. "They're doing things that 80-year-olds weren't doing 15 years ago," said Howard Byck, senior vice president for lifestyle products for AARP. The Consumer Electronics Show is hosting its inaugural Silvers Summit today, focusing on the intersection of baby boomers, their parents and technology. The daylong seminar, with speakers from AARP, the UCLA Memory and Aging Research Center, Qualcomm Inc. and Google Inc., includes a breakdown of just how gray we're getting -- an estimated 1.2 billion people over the age 60 worldwide by 2025 -- and what the potential impact may be on technology and society. "CES is always miles of aisles of stuff without context," said Robin Raskin, a Silvers Summit co-founder. "Here is this market that is so ripe.
ADAGE Edmunds.com to Consumers: Buy a New Car Devotes $10 Million in Ad Space to 'Public-Service' Effort, Implores Other Media to Follow Attention, media companies that have thrived on automakers' advertising: It's time to give back. That's the message from Jeremy Anwyl, CEO of auto website Edmunds.com, which is giving up $10 million of its space to ads entreating Americans to buy a new car or truck. The effort, which Edmunds calls "Drive America forward," isn't restricted to promoting Detroit's carmakers but is a blanket push for all vehicle brands sold in the U.S.
LA Times: Burger King sacrifices Facebook app after dispute Burger King has decided to end its Whopper Sacrifice campaign, which asked Facebook users to remove 10 of their friends in order to earn a coupon for a free burger. But not before 233,906 people were defriended, discovering that their friendships are worth less than one-tenth of a Whopper -- roughly 24 cents after tax. Ouch <ul><li>http://whoppersacrifice.com/ </li></ul>
BRAND REPUBLIC Atheist bus campaign draws 57 complaints The advertising watchdog has received 57 complaints, rising from 48 yesterday, from members of the public and religious groups about the Atheist bus campaign running on the sides of 800 buses across the UK. The Advertising Standards Authority is still logging complaints and has not yet decided if it will launch an investigation. The watchdog said the majority of people complained the ad is offensive to Christians and other religions. One of those to complain to the ASA is Stephen Green, of Christian Voice, who has challenged the ads on grounds of "truthfulness" and "substantiation", suggesting that there is not "a shred of supporting evidence" that there is probably no god. Hanne Stinson, the chief executive of the British Humanist Association, said she could not see how the ASA could investigate complaints such as Green's. Stinson said: "I am sure that Stephen Green really does think there is a great deal of evidence for a god but I pity the ASA if they are going to be expected to rule on the probability of god's existence. If they do investigate we will be very happy to respond."A spokeswoman for the ASA said the complaints are currently "being assessed and no decisions have been taken about what to do with them". The campaign was launched following an appeal by a Guardian newspaper blogger, Ariane Sherine, who challenged readers to raise enough funds to run an ad telling people "there's probably no god" on a single central London bus route. In the end, enough money was generated to cover 800 buses across the UK and the tube network
BUSINESS WEEK How World of Warcraft Promotes Innovation This video game demonstrates in its structure and scoring some fundamental principles for training employees to think creatively We are caught in a pincer grip between intensifying competitive pressure and accelerating change in the landscape around us, creating enormous performance pressures. What we know today is becoming less valuable as we struggle with the challenge of innovating faster and learning faster to operate more effectively in these challenging times. Mention learning to senior executives, and they tend to default immediately to training programs. Here's the problem: Training programs are effective only at transferring what we already know to others. How do we create powerful platforms jointly to innovate and develop new knowledge that no one had before. For an answer to this question, executives would be well advised to look at World of Warcraft (WoW), a massively multiplayer online game. Few executives have heard of this game, much less participated in it, despite the fact that over 10 million players are active in it around the world. Upon hearing this, most executives are likely to respond that "that's an awful lot of pimply teenagers," falling back on a conventional stereotype about video game players. In fact, the majority of the players are in the 23-39-year-old bracket and are deeply engaged. The average player invests about 23 hours per week playing the game. <ul><li>http://www.businessweek.com/innovate/content/jan2009/id20090114_362962.htm?chan=innovation_innovation+%2B+design_top+stories </li></ul>
Will Carbon Footprint Join 'Low Fat' And 'Less Calories'? PepsiCo hired experts to do the math, measuring the emissions from such energy-intensive tasks as running a factory and transporting heavy juice cartons. But it turned out that the biggest single source of emissions was simply growing oranges. Citrus groves use a lot of nitrogen fertilizer, which requires natural gas to make and can turn into a potent greenhouse gas when it is spread on fields. PepsiCo finally came up with a number: the equivalent of 3.75 pounds of carbon dioxide are emitted to the atmosphere for each half-gallon carton of orange juice. But the company is still debating how to use that information. Should it cite the number in its marketing, and would consumers have a clue what to make of it? PepsiCo's experience is a harbinger of the complexities other companies may face as they come under pressure to calculate their emission of carbon dioxide, a number known as a carbon footprint, and eventually to lower it. <ul><li>http://www.nytimes.com/2009/01/22/business/22pepsi.html?_r=1&ref=business </li></ul>
BrandWeek: Target Tries First Price Point Driven TV Ads Target, for the first time in the company's history, introduced TV ads featuring price point messaging. The spots, which debuted during the Golden Globes on Sunday, were the second iteration of its "A new day" brand message. However, this time around, actual prices were added in an attempt to lure cash-strapped consumers. "The new vacation glow" featured Neutrogena Micro-Mist Self-Tanner for $9.39 while "the new nightclub" showed the Wii Dance game for $69.99. The message: "A new day. New ways to save." "This is the first time we've featured price point in our broadcast advertising," said Jana O'Leary, Target rep. "As a whole we've increased our emphasis on value messaging. Our [tagline] is 'Expect more. Pay less.' We're putting more emphasis on the pay less promise.
A contextual banner ad helps you choose the right winter jacket. Swedish agency Akestam Holst has developed a new contextual banner ad for Stockholm-based apparel retailer Playground that picks the appropriate winter jacket depending on the weather in your specific location. The agency's interactive CD Paul Collins states that there were over 70 different shell jackets that were tagged and banners were placed on various outdoor activity sites. The banners not only provide the appropriate Playground jacket but give you the current temperature in your specific location.
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