I am always doing that which I cannot do, in order that I may learn how to do it. Pablo Picasso
IN THE NEWS <ul><li>http://marumushi.com/apps/newsmap/newsmap.cfm </li></ul>
Papa John's Test Drives Google Display Ad Campaign by Laurie Sullivan Papa John's took Google display ads for a test drive Friday. Preliminary numbers show that online weekend sales for the pizzamaker were up between 15% and 20% compared with a typical weekend. Awareness prompted mobile orders to jump, too. The campaign grabbed the attention of consumers just before the weekend and encouraged them to order online. Running a large-scale, one-day Web campaign allowed Papa John's to reach large numbers of people as they browse the Web and social networks, while also tracking the ad effectiveness of people who sign up to get a pizza
Febreze Issues New Holiday Line And Wacky Statement Brandweek Far be is from me to suggest that Procter & Gamble has gone over the top, but in its efforts to "make its products relevant in tough economic times," does this statement seem as preposterous to you as it does to me? "Given the state of the economy, many people are looking for cost-effective ways to pull off a grand gathering for family and friends this holiday season. Febreze's limited-edition scents are offered in a variety of products to help invoke a warm and fresh seasonal atmosphere at home without breaking the bank." Elaine Wong attributes the statement to home and lifestyles expert Laura Dellutri, who is described as the spokesperson for the limited-edition collection. Dellutri's Web site says she is "today's hero for busy working families." Her book, "The Overworked Mom's Stress Free HomeKeeping" will hit shelves soon, we're told. I wonder if all of the solutions will be based on shelling out, so to speak, for a particular brand?
ADAGE Walmart Is Set to Sell a $99 iPhone Experts Say Mass Distribution Won't Tarnish Upscale Brand Apple's iPhone is headed for Walmart. According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription. The right venue? Having Walmart move your products is a no-fail proposition for most brands. But if you're a brand with high aspirational appeal such as Apple, do you want your wares showcased an aisle away from laundry detergent and 10-packs of boxer shorts? Apple didn't return calls for comment. <ul><li>http://adage.com/digital/article?article_id=133099 </li></ul>
Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit hire.numantra.com for more information. <ul><li>http://hire. numantra .com </li></ul>