The Atlantic Wire: Internet Domains Expand From '.com' to Pretty Much Anything <ul><li>Internet addresses will now be freed from the dreary choice of suffixes like ".com" or ".org," declared the ruling global internet body, Icaan in a decision made on Monday in Singapore. Soon, for a $185,000 upfront applicant fee, you too may one day be able to have a domain of ".yourpetsname," or ".placeyoulive" or, as Bloomberg noted, ".anything." The idea, it seems, is to help free up the web from cyber-squatters who buy up domain names and then mark them up. </li></ul><ul><li>The Guardian calls the domain expansion the "biggest change to the internet's domain naming system since '.com' was introduced 26 years ago." Bloomberg reported that the change could prompt large companies to be even more vigilant about seizing any and all domain names associated with their brand. And the Los Angeles Times writes that the initial expansion will include up to 500 more domain suffixes (up from the current 22), and notes that the hope is that the limitless options will "undo naming gridlock" and make the system "safer and more intuitive.” </li></ul><ul><li>Icann's chief seemed the most euphoric about the move. "Icann has opened the internet's addressing system to the limitless possibilities of the human imagination," said president Rod Beckstrom to BBC News . He then added this line: "No one can predict where this historic decision will take us." </li></ul>
Amid reports that Hulu has been approached by one or more suitors, analysts seem torn over the merits of any such deal. Some believe that the video venture's owners -- including News Corp, Walt Disney, Comcast Corp's NBC Universal and private-equity firm Providence Equity Partners -- are too conflicted to carry on a healthy relationship. "The disparate corporate interests again have made a joint-venture difficult to sustain," Miller Tabak analyst David Joyce wrote in a research note on Wednesday. Among other issues, some of Hulu's co-owners have started making their content available on other services, including rival Netflix. In addition, the owners have grown increasingly uneasy about Hulu's business structure, and the lingering fear that free online video cannibalizes TV and paying audiences. Still, among other would-be buyers, "Yahoo . . . would consider acquiring a stake in Hulu to solidify itself as an entertainment destination and a 'must-buy' for advertisers," notes Jordan Rohan, an analyst with Stifel Nicolaus. Hulu's estimated $200 million in revenue this year 'implies superior monetization' compared with Google's YouTube, according to Rohan, who estimated that Hulu makes about $14 for every thousand domestic video streams -- six times more than YouTube. Therefore, "such an acquisition could be a very smart strategic move as the Yahoo sales force would be able to cross-sell Hulu inventory with parts of Yahoo's own content initiative," Rohan added. Neither Hulu or Yahoo would comment on the rumored acquisition talks. Earlier this year, Hulu management was reportedly thinking about recasting the site as an online cable operator, which would use the Web to send live TV channels and video-on-demand content to subscribers. Controversy aside, Hulu attracted 28.5 million unique visitors in July, ranking 10th among domestic online video sites, according to comScore. Plus, Hulu viewers watched 783 million video ads that month -- more than any U.S. Web property Hulu Owners Clash, Rumors Of Possible Sale Gavin O'Malley, Jun 22, 2011 04:20 PM
Fast Company: With AmEx Partnership, Foursquare May Prove Social Media's Real ROI <ul><li>Foursquare announced a nationwide partnership with American Express to offer discounts to cardholders when they check in at select merchants. Now, after linking your AmEx card to your Foursquare account, you'll be able to earn special offers at certain retailers and restaurants: Spend $75 at H&M, for example, and you'll get $10 back on your next statement. There's no longer the need to wave your smartphone at the salesperson--after checking in, deals are synced to your AmEx card directly. </li></ul><ul><li>For Foursquare, which recently hit 10 million users, the big-name partnership is yet another sign that the startup is a force to reckon with, even as other big players like Groupon, Google, and Facebook enter the discount space. But more importantly, the partnership might finally give us some hard evidence as to whether social media is a worthwhile investment for merchants and marketers--or whether it's an overhyped trend for the time being. </li></ul>http://www. fastcompany .com/1762726/with-amex-partnership-foursquare-may-prove-social-media-roi
Mashable : Pottermore Revealed To Be an Interactive Harry Potter Experience <ul><li>Pottermore, a mysterious new site by J.K. Rowling, author of the Harry Potter book series, is an online hub for everything Harry Potter-related, Rowling revealed on YouTube on Thursday.Pottermore, which Rowling created in partnership with Sony, will include an interactive reading experience of the Harry Potter books. Fans will also be able to buy audio books and, for the first time, Harry Potter novels as ebooks.The site goes live in October, but some users will be able to enter early. Additional details about that will be revealed on the site on July 31, but Rowling dropped a clue for those aching to enter the site early: F o llow the Owl. </li></ul><ul><li>Earlier reports that Pottermore is an online gaming site seem to have been incomplete. Gaming elements, such as accomplishments and virtual items, are visible in some of the photos on the site; however, Rowling doesn’t directly mention the gaming element in her announcement. </li></ul>Youtube Video
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