numantra.com214.635.2300Link:numantra.com214.635.2300MINI Goes After Mexican Women Who Apply MakeupWhile DrivingIn Mexico, car accidents caused by women while making up and driving are very common. Thinkingabout their own safety and others, MINI created this campaign to raise awareness among womandrivers, demonstrating that there is a better place to make up than your car.
numantra.com214.635.2300Link:numantra.com214.635.2300Justin Bieber Is Sad About a Lot of Things, butProbably Not the Teen Employment RateThis new billboard that just went up in Los Angeles speculating on the cause of the youngpop stars dramatic descent into sadness, as seen in pretty much everything he doesthese days. The ad, from a group called the Employment Policies Institute, offers theleast likely of explanations for the Biebs malaise—suggesting it has something to do withthe employment status of his millennial-age fans, as it relates to the level of the minimumwage.
numantra.com214.635.2300Link:numantra.com214.635.2300And the 2013 Grand Effie Goes toWieden + Kennedys two-year stranglehold on the Grand Effie has ended.Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunnyfor its "The Vet and the n00b" campaign for Call of Duty: Modern Warfare 3, an ActivisionBlizzard game.The effort, which also involved roster shops OMD, SapientNitro and Edelman, featured explosive,high-adrenaline ads starring Sam Worthington and Jonah Hill.
numantra.com214.635.2300Link:numantra.com214.635.2300Target builds giant dollhouse inside GrandCentralIf you build it, they will shop. That is Targets thinking, as the retailer unveiled a mind-boggling project on Monday—alife-size, two-story dollhouse in Grand Central Terminals Vanderbilt Hall stuffed full of furnishings, décor andhousewares from its new Threshold home collection.Its not often that we feature an installation in this space, but this one is fairly incredible. Visitors can "live out theirchildhood dreams" as they explore the interior, and even shop for items from mobile devices, Target says.
numantra.com214.635.2300Link:numantra.com214.635.2300Y&R Asks You to Define What #AdvertisingIsYoung & Rubicam is celebrating its 90th anniversary with a fun project in New York that, fittingly,brings old and new together. Its a billboard in Times Square that will feature—from 2 to 3:30 p.m.Thursday afternoon—a giant mosaic of tweets and Facebook posts from everyone who has posted amessage with the hashtag #advertisingis.
numantra.com214.635.2300Link:numantra.com214.635.2300Jell-O Hijacks Twitters Profane #FML Hashtag,Changes It to Mean Fun My LifeThe ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past sevendays alone) is generally understood to be short for an obscene phrase uttered when things are attheir bleakest.But now, Jell-O is here to help. The Kraft Foods brand and agency Crispin Porter + Bogusky aretrying to hijack #FML and make it stand for "Fun My Life" (rather than doing something else to yourlife). Between now and June 14, everyone who tweets the #FML hashtag is entered into a pool, fromwhich a certain number will win "Fun My Life" prize packs "specially created to get their life back ontrack."
numantra.com214.635.2300Link:numantra.com214.635.2300Ad for 5,000-Case Limited-Edition Beer WillDisappear After 5,000 ViewsHeres a clever little gimmick. Australias Cascade Brewery recently made a limited-edition batch ofbeer with special "experimental" hops from a secret garden in Tasmanias Derwent Valley. There wasonly enough for 5,000 cases, and so the brewer—with help from Clemenger BBDO in Melbourne—made an ad for it that can only be watched 5,000 times.
numantra.com214.635.2300numantra.com214.635.2300MARK’S “TWOTHUMBS UP!”OF THE WEEK
numantra.com214.635.2300Link:numantra.com214.635.2300Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model EverLego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes anupcoming Cartoon Network show called The Yoda Chronicles. You can also see a life-size Lego Chewy, Vader, R2-D2,C-3PO and Boba Fett in the promo for the show. But the X-Wing has the distinction of being the largest Lego structurebuilt to date. At 11 feet tall, 43 feet long, 44 feet wide and almost 46,000 pounds, its made of 5,335,200 individualLego bricks. It took 32 people four months just to put it together. And you can climb into the cockpit for a photo.
numantra.com214.635.2300numantra.com214.635.2300Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place inour industry and the world at large.Our founders each have spent decades working for some ofthe largest ad agencies in the world. It was experience thatwas invaluable, ultimately, because it taught us that we justcan’t keep following years of tradition if we want to have animpact in today’s marketplace.So we got together for a lot of serendipitous reasons andformed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights,accountable solutions and kick-ass results was born.Find out what Numantra can do for you.Visit numantra.com for more information.