numantra.com214.635.2300Link:numantra.com214.635.2300Coke Zero Mothers Day Twitter Stunt LetsForgetful Sons Off the HookAttention, forgetful sons: If you wake up this Sunday and realize you didnt get your mom anything forMothers Day, dont panic. Coke Zero will be there for you.In a promotion for the low-calorie soda led by agency Droga5, the brands social media team willselect the best excuses guys tweet [about why they forgot Mother’s Day] using the hashtag#motherpieces beginning Sunday morning and running throughout the day. Those selected will beasked to provide a personal photo via the social media site.Ten classically trained painters will be on hand to create, in real time, a "motherpiece" depicting theparticipating consumer. Of course, each of those selected who direct-messages his home address—or his moms—to the brand will receive a framed copy of the portrait.
numantra.com214.635.2300Link:numantra.com214.635.2300Ads for ‘The Office’ Finale Could Go for $400,000NBC is taking the sting out of the series finale of The Office by tacking an extra 15minutes onto the one-hour running time.The Peacock announced today that Episode 200/201 of its long-running comedy will airfrom 9 to 10:15 p.m. on May 16. NBC will compensate for the 75-minute closer byrunning fewer commercials in lead-out drama Hannibal.Along with giving fans some bonus time with the Dunder-Mifflin gang, the super-sizedepisode allows NBC to sell another four to five minutes of commercial inventory. Withexpectations of a big turnout for next weeks show, NBC has commanded unit costs ashigh as $400,000 per 30-second spot.Per media buyer estimates, the premium marks a nearly 200 percent uptick from theaverage price NBC wrote for Season 9 during the 2012-13 upfront.
numantra.com214.635.2300Link:numantra.com214.635.2300Ad tricks viewers into seeing need for hearing testDont believe everything you see and hear in Draftfcb Torontos deceptively clever TV and interactiveposter campaign for Union Hearing Aid Centre.Known for its tricky advertising, the clients new "vision tests" display letters in successively smallerfonts in typical eye-chart fashion—but theres quite a surprise in store.Those who can read the final line of tiny type on the poster and in the commercial are told that theresprobably nothing wrong with their eyesight. But they might want to visit Union and get their hearingchecked, because a "really annoying, really loud high-frequency sound" has been playing throughoutthe test, and those with sharp ears wouldve reacted to it and likely sought relief before theyd finishthe exam.http://www.adweek.com/adfreak/can-you-hear-tone-hidden-vision-test-149387
numantra.com214.635.2300Link:numantra.com214.635.2300Nissan Promotes Self-Healing Paint with Self-HealingiPad AdTBWA/G1 Paris promotes Nissans "self-healing paint," a technology pioneered by the automotivebrand that makes the car essentially scratch-proof, with this inventive iPad ad that appeared in TheEconomist.The ad uses the natural side-swiping motion of tablet users to make its point. When it appears amidstthe pages of the magazine, swipes create "scratches" on the body of the car, which then healthemselves.https://www.youtube.com/watch?v=yp6EPccFIJQ
numantra.com214.635.2300Link:numantra.com214.635.2300Child-Abuse Ad Uses Lenticular Printing to SendKids a Secret Message That Adults Cant SeeThe ANAR Foundation, a Spanish child-advocacy organization, used lenticular printingin this powerful outdoor ad to send differentmessages to children and adults.Anyone under about 4-foot-3 sees bruising onthe childs face in the poster, along with ANARshotline number and copy that reads, "Ifsomebody hurts you, phone us and well helpyou." People taller than that—i.e., most parents—simply see the child without thebruise and the line, "Sometimes child abuse isonly visible to the child suffering it."http://www.adweek.com/adfreak/child-abuse-ad-uses-lenticular-printing-send-kids-secret-message-adults-cant-see-149197
numantra.com214.635.2300Link:numantra.com214.635.2300Chalk Billboard, Redrawn Twice Daily, HighlightsFreshness at McDonaldsIf the crowds seem larger than usual at a certain McDonalds in Warsaw, Poland, chalk it up to themenu. Were talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily bygraffiti artist Stefan Szwed-Stronzynski as part of a campaign cooked up by the local office of DDB,art studio Good Looking and Krewcy Krawcy Productions.The goal, per the creative team, is to capture "the freshness of McDonalds food" and the breadth ofits offerings in a highly flexible way.http://www.adweek.com/adfreak/chalk-billboard-redrawn-twice-daily-highlights-freshness-mcdonalds-149383
numantra.com214.635.2300Link:numantra.com214.635.2300Flight Attendant in Czech Drink Ad Fantasizes,Youre All Going to DieThe Prague office of Lowe and Partners heads into some dangerous airspace with its ad for the"relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all herpassengers dying.As a provocative ad for a new product, however, the spot seems to fail on two fronts: It doesnt domuch to explain the product, and it hasnt even drummed up the outrage its creators had intended.Agency CEO Martin Lochmann seemed disappointed when he told the Huffington Post that he"expected it to be worse."http://www.adweek.com/adfreak/flight-attendant-czech-drink-ad-fantasizes-youre-all-going-die-149307
numantra.com214.635.2300Link:numantra.com214.635.2300Denmark Discovers Hidden Flag in Coke LogoWhen Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or atleast agency McCann Copenhagen) decided to make an interactive airport ad that dispenses flags.Why?Apparently its a Danish tradition to greet arriving travelers by waving flags, and Coke wanted to helpmake a bigger show of the fact that passengers were arriving in Denmark, ranked as "the happiestcountry in the world."http://www.adweek.com/adfreak/coke-dispenses-danish-flags-hidden-its-logo-149384
numantra.com214.635.2300numantra.com214.635.2300MARK’S “TWOTHUMBS UP!”OF THE WEEK
numantra.com214.635.2300Zachary Quinto vs. Leonard Nimoy: "TheChallenge"http://www.youtube.com/watch?v=WPkByAkAdZs
numantra.com214.635.2300numantra.com214.635.2300Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place inour industry and the world at large.Our founders each have spent decades working for some ofthe largest ad agencies in the world. It was experience thatwas invaluable, ultimately, because it taught us that we justcan’t keep following years of tradition if we want to have animpact in today’s marketplace.So we got together for a lot of serendipitous reasons andformed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights,accountable solutions and kick-ass results was born.Find out what Numantra can do for you.Visit numantra.com for more information.