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numantra.com214.635.2300
NEWS       numantra.com       214.635.2300
Google Plus Knocks Off Twitter as World’s No.2 Social NetworkAccording to a new report from Global Web Index, Google Plus ...
Budweisers First Tweet Asks Fans to Name BabyClydesdale, Star of Its Super Bowl AdA new baby Clydesdale, born Jan. 16, wil...
Coca-Cola Builds Social-Media Game AroundSuper Bowl SpotOn Facebook today, the beverage giant unveiled a teaser video for ...
CouchCachet Helps You Fake an Awesome SocialLife OnlineOne-Liner Pitch: An app that helps you pretend to have a more activ...
Durex Delivers Your Condoms, Pizza-styleNeed a condom, stat? Durex and Buzzman launch a new app (and film) to promote SOS,...
AMBIENT          numantra.com          214.635.2300
Safe Internet Banking – Amazing          Mind Reader     https://www.youtube.com/watch?v=F7pYHN9iC9I                      ...
https://www.youtube.com/watch?v=sj5NxPryPXE&list=PL5FD9E602B90506E2   numantra.com                                        ...
FAIL OF THE   WEEK          numantra.com          214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
PECULIARPERSPECTIVE          numantra.com          214.635.2300
Brazilian Retailer Reserva Turns RobberyFootage Into AdBrazilian menswear entrepreneur Rony Meisler came up with an origin...
ONLINEVIDEO         numantra.com         214.635.2300
Call of Duty: Black Ops 2 Revolution            The Replacer      http://www.youtube.com/watch?v=OZwdpXgPbKc   numantra.co...
SNEAK PEEK    numantra.com    214.635.2300
Hyundai: Teamhttp://www.youtube.com/watch?feature=player_embedded&v=uPZ8LZQMPys                                           ...
Kia: Space Babieshttp://www.youtube.com/watch?v=t535BjVmXq8   numantra.com                                             214...
Allstate Mayhem: Applehttp://www.youtube.com/watch?feature=player_embedded&v=1sPRaQH7U3c   numantra.com                   ...
Volkswagen: Sunny Sidehttp://www.youtube.com/watch?v=NfCm9P8naDQ                                             numantra.com ...
Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in     ...
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Pizza Friday 224

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A store owner sees gain in loss, The Replacer offers up some very helpful services, and a sneak peek for what you can expect to see during the Big Game in-betweens. It's pizza and Fridays that make the world go round, amirite?

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Pizza Friday 224

  1. 1. numantra.com214.635.2300
  2. 2. NEWS numantra.com 214.635.2300
  3. 3. Google Plus Knocks Off Twitter as World’s No.2 Social NetworkAccording to a new report from Global Web Index, Google Plus boasted 343 million activeusers in Q4 2012, a 27 percent jump from the year prior to make it second among allsocial platforms in terms of active usage. Even better for Google, YouTube, which had notpreviously been tracked as a social network, was the world’s No. 3 social network with about300 million active users.Facebook is still far and away the benemoth of all social networks, with almost 693million active users (from its 903 million accounts) -- 51 percent of the global Internetpopulation -- but Google and its services are catching up: Google Plus and YouTube are beingused by 25 percent and 21 percent of the global Internet populace, respectively; Twitter is alsoused by 21 percent of the total, global Internet.Google Plus and YouTube benefit each other’s active user base since both are deeplyintegrated into one another -- a prime example of Google’s intelligent linking of its services --but neither platform can say it is the fastest growing social network. That honor would go toTwitter, which grew roughly 40 percent to 288 million users across 31 differentmarkets, which comprises roughly 90 percent of the global Internet population. numantra.comLink: http://nuads.us/YjfDR9 214.635.2300
  4. 4. Budweisers First Tweet Asks Fans to Name BabyClydesdale, Star of Its Super Bowl AdA new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brands traditional 60-second Clydesdales spot on this Sundays game. To build anticipation, Bud last night sentout its first-ever tweet, asking fans to name the foal using the hashtag #Clydesdales.This commercial will "take the Clydesdales advertising into new territory by providing a newlevel of access to their early years," the brewer said.Bud waited to join Twitter until it introduced age verification last summer, allowing thebeer to restrict its tweets to people 21 and older.Along with the Clydesdales :60, Anomaly also produced two 30-second ads for BudweiserBlack Crown, a new beer. numantra.comLink: http://www.youtube.com/watch?feature=player_embedded&v=o2prAccclXs 214.635.2300
  5. 5. Coca-Cola Builds Social-Media Game AroundSuper Bowl SpotOn Facebook today, the beverage giant unveiled a teaser video for a spot itcalls "Mirage," a 60-second ad showing that depicts three factions --badlanders, cowboys and showgirls -- racing through the desert inpursuit of a bottle of Coke.Prior to the ads TV debut, consumers will be able to share the spot andvote for the group they want to win the Coke, then slow down thecompetitors with "sabotages” -- videos that show the cowboys delayed at astoplight or the showgirls stopping to pose for a portrait, for example. Sharingcontent unlocks more content, including 50,000 coupons for a free 20 oz. Coke."Mirage" will air during the first quarter of the game, and consumers can voteon who should win the Coke throughout the game. A 30-second spot showingthe winner snagging the Coke will air immediately following theconclusion of the game.Link: http://www.youtube.com/watch?feature=player_embedded&v=6uFQAqwbwSg numantra.com 214.635.2300
  6. 6. CouchCachet Helps You Fake an Awesome SocialLife OnlineOne-Liner Pitch: An app that helps you pretend to have a more active social life online thanyou do in real life.CouchCachet makes your social life seem more interesting by automatically checking youinto hot venues on Foursquare, tweeting lyrics from hip bands and posting pictures of 20-somethings hanging out to your Instagram — regardless of whether you actually do any ofthese things or not.The goal of the app is to help users deal with FOMO — or Fear of Missing Out — apsychological condition that the creators believe is running rampant thanks to the increasingpopularity of social media.The application is still in its early stages and clearly intended to be a bit of a joke. Indeed, BrianFountain [one of the apps creators] says the teams current funding strategy is to try andget FOMO classified as a treatable disease in the Diagnostic and Statistical Manual ofMental Disorders so that doctors can start prescribing the app as treatment. numantra.comLink: 214.635.2300
  7. 7. Durex Delivers Your Condoms, Pizza-styleNeed a condom, stat? Durex and Buzzman launch a new app (and film) to promote SOS, acondom delivery service. Those in need can order their fix between 4 p.m. and 4 a.m., and thecondoms will be delivered via a discreet delivery method.The video shows the prophylactics hidden inside a pizza box, but your partner might wonder why yousuddenly have a craving for some pie, so hopefully the service will think up some other ideas.Launched as a test in Dubai, the program plans to expand to other countries -- every new "like" onthe brands Facebook page will determine where there is most interest.Link: https://www.youtube.com/watch?v=UpfxY_KIXu4 numantra.com 214.635.2300
  8. 8. AMBIENT numantra.com 214.635.2300
  9. 9. Safe Internet Banking – Amazing Mind Reader https://www.youtube.com/watch?v=F7pYHN9iC9I numantra.com 214.635.2300
  10. 10. https://www.youtube.com/watch?v=sj5NxPryPXE&list=PL5FD9E602B90506E2 numantra.com 214.635.2300
  11. 11. FAIL OF THE WEEK numantra.com 214.635.2300
  12. 12. numantra.com214.635.2300
  13. 13. numantra.com214.635.2300
  14. 14. numantra.com214.635.2300
  15. 15. PECULIARPERSPECTIVE numantra.com 214.635.2300
  16. 16. Brazilian Retailer Reserva Turns RobberyFootage Into AdBrazilian menswear entrepreneur Rony Meisler came up with an original idea for an ad topromote his summer sale: Use genuine security-camera footage shot during a recent burglaryat one of his Reserva stores in Sao Paulo to convey the frenzy of shoppers scooping upbargains.Link: http://www.youtube.com/watch?v=q3k_dM22Pas numantra.com 214.635.2300
  17. 17. ONLINEVIDEO numantra.com 214.635.2300
  18. 18. Call of Duty: Black Ops 2 Revolution The Replacer http://www.youtube.com/watch?v=OZwdpXgPbKc numantra.com 214.635.2300
  19. 19. SNEAK PEEK numantra.com 214.635.2300
  20. 20. Hyundai: Teamhttp://www.youtube.com/watch?feature=player_embedded&v=uPZ8LZQMPys numantra.com 214.635.2300
  21. 21. Kia: Space Babieshttp://www.youtube.com/watch?v=t535BjVmXq8 numantra.com 214.635.2300
  22. 22. Allstate Mayhem: Applehttp://www.youtube.com/watch?feature=player_embedded&v=1sPRaQH7U3c numantra.com 214.635.2300
  23. 23. Volkswagen: Sunny Sidehttp://www.youtube.com/watch?v=NfCm9P8naDQ numantra.com 214.635.2300
  24. 24. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300

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