numantra.com214.635.2300
THENEWS       numantra.com       214.635.2300
numantra.com214.635.2300
Thunder Plus Heat Equals...Ratings?As LeBron James and Kevin Durant approach Tuesdays first tip of the NBA Finals, theleag...
Twitter Knows When You Sleep, and MoreTwitter knows when you nap. At least its engineers think they have a pretty good ide...
Dish Chief: TV Needs to ChangeDish Network Corp. Chairman Charlie Ergen said a new ad-skipping feature that hasinfuriated ...
numantra.com214.635.2300
MIKE’S                                                     TOP 5        http://www.youtube.com/playlist?list=PLCB1EA34ACD1...
INNOVATION         numantra.com         214.635.2300
numantra.comLink:   http://youtu.be/hlGI0F2tjmY   214.635.2300
RADIO        numantra.com        214.635.2300
numantra.comLink:   http://youtu.be/ZD3sE7m__V8   214.635.2300
FAIL OF THE   WEEK          numantra.com          214.635.2300
Link:   http://www.youtube.com/watch?v=G8ILBmZALE8   numantra.com                                                     214....
OUT-OF- HOME          numantra.com          214.635.2300
numantra.com214.635.2300
BOOKS        numantra.com        214.635.2300
numantra.comLink:   http://creativity-online.com/news/whats-the-best-book-on-creativity-youve-ever-read/234040            ...
INNOVATION         numantra.com         214.635.2300
http://airbaltic.satisfly.com/                                 numantra.com                                 214.635.2300
ONLINEVIDEO         numantra.com         214.635.2300
http://www.youtube.com/watch?v=cSgUx4sG2DA   numantra.comLink:                                                214.635.2300
numantra.comLink:   http://bit.ly/xd1vwj   214.635.2300
Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in     ...
CREATIVE PRINT           numantra.com           214.635.2300
Upcoming SlideShare
Loading in …5
×

Pizza Friday 208

1,808 views

Published on

Father's Day is this weekend so Mike's Top 5 looks at fathers in ads. Plus, Tang gets shaken, not stirred. And now you can read your radio. All that and more in this week's Pizza Friday.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,808
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pizza Friday 208

  1. numantra.com214.635.2300
  2. THENEWS numantra.com 214.635.2300
  3. numantra.com214.635.2300
  4. Thunder Plus Heat Equals...Ratings?As LeBron James and Kevin Durant approach Tuesdays first tip of the NBA Finals, theleague is finally getting what it wants: a battle between the long-standing rival cities ofMiami and Oklahoma City. OK, not really.But in Durant and James-the Thunder and the Heat-there is little doubt that weve got thebest pair of competing claimants to the title of worlds greatest basketball player. James isa three-time MVP, Durant is a three-time scoring champ and each has been at his best inthese playoffs.James earned a third trip to the Finals by going bonkers against the Boston Celtics, acollection of cagey veterans that-how to put this?-got LeBronamized. In the seven-gameseries, James averaged 33.6 points on 53% shooting and 11 rebounds. Facingelimination at Boston in Game 6, he finished with 45 points and 15 rebounds. All this hashelped to quiet the well-worn narrative that James doesnt know how to finish games, thathe isnt "clutch." But until he actually wins an NBA championship, that pesky narrativeseems likely to persist. numantra.comLink: 214.635.2300
  5. Twitter Knows When You Sleep, and MoreTwitter knows when you nap. At least its engineers think they have a pretty good ideawhen you nap, because those are the few times when youre not pouring your heart out in140-character bursts.Peering into its fire hose of tweets from four big cities around the world, a pair of Twitterengineers, Manuel Rios and Jimmy Lin, have discovered that the Twitter users in Istanbuldont sleep much in August - and why would they, considering how many people arestrolling along Istiklal Avenue on summer evenings. The denizens of Sao Paulo, Brazil,seem to take an afternoon siesta - tweets sharply drop off in the period after lunch.New Yorkers tend to be as voluble on Twitter during the workday as they are duringevenings. But that is not the case for the other three cities. The Japanese in Tokyoappear to be most disciplined about actually working during work hours - they tweet verylittle, relatively speaking, between 10 a.m. and 6 p.m. Their sleeping hours also appearrelatively unchanged over winter and summer. numantra.comLink: 214.635.2300
  6. Dish Chief: TV Needs to ChangeDish Network Corp. Chairman Charlie Ergen said a new ad-skipping feature that hasinfuriated major broadcast TV networks is a "competitively necessary" response to theexplosion of cheap Internet video. That Web video threatens the pay-TV ecosystem, headded, and it is partly caused by the TV networks themselves.In a rare interview, Mr. Ergen for the first time explained publicly his rationale forintroducing the ad-skipping service called Auto Hop last month. The reclusive satellite TVpioneer said the broadcast networks, several of which have sued Dish over the ad-skipping feature and have refused to run Dish ads promoting a Dish digital videorecorder, have been "more emotional than realistic."With the new service, Mr. Ergen aims to force the networks to develop "more meaningful"ads, using, for example, demographic targeting of viewers. "Ultimately, broadcasters andadvertisers have to change the way they do business or they run the risk of linear TVbecoming obsolete," he said. "I think the conversation is going to go a lot faster becausenow there is a risk of inaction as opposed to no risk of inaction.” numantra.comLink: 214.635.2300
  7. numantra.com214.635.2300
  8. MIKE’S TOP 5 http://www.youtube.com/playlist?list=PLCB1EA34ACD14A049&feature=plcp numantra.comLink: 214.635.2300
  9. INNOVATION numantra.com 214.635.2300
  10. numantra.comLink: http://youtu.be/hlGI0F2tjmY 214.635.2300
  11. RADIO numantra.com 214.635.2300
  12. numantra.comLink: http://youtu.be/ZD3sE7m__V8 214.635.2300
  13. FAIL OF THE WEEK numantra.com 214.635.2300
  14. Link: http://www.youtube.com/watch?v=G8ILBmZALE8 numantra.com 214.635.2300
  15. OUT-OF- HOME numantra.com 214.635.2300
  16. numantra.com214.635.2300
  17. BOOKS numantra.com 214.635.2300
  18. numantra.comLink: http://creativity-online.com/news/whats-the-best-book-on-creativity-youve-ever-read/234040 214.635.2300
  19. INNOVATION numantra.com 214.635.2300
  20. http://airbaltic.satisfly.com/ numantra.com 214.635.2300
  21. ONLINEVIDEO numantra.com 214.635.2300
  22. http://www.youtube.com/watch?v=cSgUx4sG2DA numantra.comLink: 214.635.2300
  23. numantra.comLink: http://bit.ly/xd1vwj 214.635.2300
  24. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300
  25. CREATIVE PRINT numantra.com 214.635.2300

×