Pizza Friday 206


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This week's Pizza Friday has gone to the dogs.

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Pizza Friday 206

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  4. 4. Shopping Calendar Gets a School DayA magazine for teenage girls will try, joined by marketers and retailers, to add another"special" day to the American marketing calendar already crowded with celebrations bothreal (Christmas, Halloween) and fanciful (Black Friday, Cyber Monday).The magazine, Teen Vogue, is ready to begin promoting Aug. 11 as a national day forback-to-school shopping. Back-to-School Saturday will offer young shoppers - and theparents who often pay the bills - sales, free samples and events in stores and malls.Teen Vogue has two dozen advertisers taking part, all of them reliant on the back-to-school season for revenue. The participants will include Aéropostale, American EagleOutfitters, Express, Guess, H&M, Maybelline New York, Pacific Sunwear of California,Quiksilver, Staples and Vans. Four brands sold by Procter & Gamble, the nations largestadvertiser, will be involved: Cover Girl, Olay, Pantene and Tampax. numantra.comLink: 214.635.2300
  5. 5. Mind-Controlled Videogames Become RealityPicture this: You put on a headset and relax your mind. Soon you begin controlling anobject with your thoughts.This mind-power trick may seem far-fetched, like something from a late-night sciencefiction movie or the back of an old comic book. But several companies are bringing thistechnology to life with affordable headsets that determine a persons state of mind.The gadgets translate brain waves into digital information and beam it wirelessly tocomputers or other devices.So far the headsets are confined to mostly digital interfaces-videogames and movieswhose plots can be altered with the mind-although in some cases real-world objects havebeen used, like a pair of catlike ears that move depending on a persons mood. Thetechnology, still in its infancy, has the potential to not only entertain but to possiblyimprove education and strengthen mental health, some doctors say. numantra.comLink: 214.635.2300
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  7. 7. Apple Gears Up for New ProductsApple Inc. chief executive Tim Cook teed up big expectations for the worlds largesttechnology company, saying in an interview that the company is preparing to releasesome "incredible" new products.But, pressed about possibilities such as whether Apple would develop a smaller iPhoneor a television, he gave no details, vowing to "double down" on product secrecy.During his remarks during the Tuesday evening opening interview at the D: All ThingsDigital conference-his first appearance at the annual event-Mr. Cook stressed continuitywith his predecessor, Steve Jobs, who handed him the reins in August. Mr. Jobs died inOctober.Mr. Cook said that Apple would continue to innovate and hinted at big things ahead. "Thejuices are flowing," he said. "We have some incredible things coming out." numantra.comLink: 214.635.2300
  8. 8. Stay connected while you go:Bathrooms go high-techNot even the bathroom is free from technology these days. Now its becomingthe iBathroom.As bathrooms overtake kitchens as the nations top remodeling priority, moreconsumers are going high-tech: steam showers with built-in speakers, medicinecabinets with integrated TVs, and toilets with MP3/phone docking stations.Pricey new gadgets are making it even easier for people to stay connected.Already, three-quarters of Americans say they use their smartphones in thebathroom, according to a survey this year by marketing firm 11Mark."Theyre for the guy taking his iPod into the bathroom anyway," says HomeDepot bath merchant Jennifer Hartman. Whats on tap? numantra.comLink: 214.635.2300
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  25. 25. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300