Pizza Friday 197


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In this week's Pizza Friday we look at humorous Valentine's Day cards, how Netflix is trying to make things right with consumers, very cool print ads, and tips to building a brand with Pinterest. Enjoy!

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Pizza Friday 197

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  12. 12. Google: 62 Percent Of Valentine’s DayRestaurant Searches Were Mobile Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from mobile devices. Google uses the data to make the valid point that if your business (florist, restaurant, etc.) wasn’t optimized for mobile you might have missed out on some meaningful revenue opportunities. In a related vein, Google also offered an instructive case study involving 1-800-Flowers, which recently redesigned its mobile site and saw an immediate gain in engagement and conversions. numantra.comLink: 214.635.2300
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  14. 14. More Backpedaling: Netflix Brings Back the$7.99 DVD-Only PlanNetflix is looking to make things right again. The company just reintroduced its DVD-onlysubscription plan. Consumers are finally able to sign up for this plan without also paying for (ortrying) Netflix streaming. As Softpedia points out , this option briefly disappeared last fall as thecompany was trying to realign after the Qwikster disaster.Netflix experienced a fall from grace in 2011. The once star of Wall Street, the company couldseemingly do no wrong. But then they did wrong: prices increased by up to 60%. Next, thecompany spun off its legacy DVD business in an effort to focus greater on streaming media.Netflix’s stock plummeted and quickly lost more than one fifth of its value.But don’t count Netflix out. The company’s stock price has doubled since its 52-week low of 62.This latest move, while seemingly pro-consumer, will also allow Netflix to leverage DVDs again.Streaming is still Netflix’s future, but DVDs are still big business — even if the company’s CEOsees DVD subscribers decreasing until they’re all gone. Until that happens, though, Netflix isback in the business of delivering movies and TV shows to consumers no matter how theywant it.Link: 214.635.2300
  15. 15. Building your Brand with PinterestIf you are looking to build your brand, what you pin can be important. Anyone that visits you on Pinterst willsee the sorts of things you associate with or think are cool. People like to do business and work with peoplethat they share commonalities with.Pinterest has also been hailed as a community building tool. It gives people the means for sharing theirinterest with other people. And the people who will follow you on Pinterest have the same interests. It’s a goodway to gather demographic information, too, as you can find out the age groups of those following you.Here are some tips from on how brands can leverage Pinterest now:1. Add Pinterest content to your existing Facebook presence.2. Optimize your web priorities to draw people to your Pinterest content.Put a “Follow Me on Pinterest” button on your website.3. Tell your existing social audiences about what’s happening on Pinterest.Make sure you periodically post Pinterest content to your Facebook, Twitter, and Google +.4. Make your Pins work harder for you.This means using a URL shortening and redirection strategy, preferably one that aggregates your Pinterestanalytics (views, Repins, etc.) in a central location. numantra.comLink: 214.635.2300
  16. 16. INNOVATION 214.635.2300
  17. 17. Airport Observation Deck Transformed Into AnInformation Environment modified telescopes ( Airport Scopes) positioned around the deck allow users to panenvironment.html#ixzz1melFfHjIaround the airport grounds and see real -time information overlaid about specific flightsand operations within terminal buildings. Information from the control tower is relayed toeach of the Scopes about planes parked at each gate as well as those on taxi to takeoffor after landing.-environment.html#ixzz1melPw5IxThe project was designed by Art+Com and includes a rich mix of digital andenvironmental communications. In addition to the Scopes, six digital displays positionedaround the deck provide technical details and flight information. Several POV glasspanels include facts about structures around the airport. Floor graphics, inspired byrunway markings orient and guide travelers around the area. .com/2012/02/airport-observation-deck-http://www.psfktransformed-into-an-information-environment.html#ixzz1melVBvo5 numantra.comLink: 214.635.2300
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  27. 27. Michelle’s Words for thought.POWERSEXTWITSROBOTSAND BEER numantra.comLink: 214.635.2300
  28. 28. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300
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