Pizza Friday 192


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What is so irrational about playing the guitar on the Golden Gate Bridge? Or parking your car in between two fingers? Nothing at all... when it's Pizza Friday.

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Pizza Friday 192

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  3. 3. Papa Johns Handles PR FiascoHuffington PostMinhee Cho is probably the wrong personto do a PR screwup with, as Cho is a PRperson herself. After going to a PapaJohns she tweeted a photo of herreceipt, on which a racial stereotype wasapplied instead of her name.Cho, a PR person for journalism non-profit ProPublica, posted the photo to herTwitter page, where it was soon viewedby tens of thousands of people withinhours. Papa Johns apologized onFacebook, saying the person whod doneit had been terminated. numantra.comLink: 214.635.2300
  4. 4. Wall Street JournalCoors Light Tops Bud as No. 2 BeerCoors Light knocked Budweiser off its perch to become the second best-selling beer by volumein the U.S. last year, according to Beer Marketers Insights.The new No. 2 brew ended the year 2011 with sales of 18.23 million barrels, a 0.8% gain.Budweiser slipped 4.6% to 17.7 million barrels.Coors Light is made and marketed by MillerCoors, a joint venture of SABMiller and MolsonCoors. Budweiser is owned by Anheuser-Busch InBev, which also sells Bud Light, still the No. 1beer in the country.But the trade magazine noted that it is the first time in almost 20 years that Anheuser-Buschdidnt control the top two brands.At its apex in 1988, Budweiser sold about 50 million barrels. numantra.comLink: 214.635.2300
  5. 5. Google Merges Search and Google+ Into SocialMedia JuggernautNow we know Google’s master-plan for integrating Google+ ever more deeply into theGoogle ecosystem: Pour the whole thing into Google search. Starting today, Google+members, and to a lesser extent others who are signed into Google, will be able tosearch against both the broader web and their own Google+ social graph. That’s right;Google+ circles, photos, posts and more will be integrated into search in ways othersocial platforms can only dream about.Google calls the search update “ “Search plus Your World.” Jack Menzel, productmanagement director of search, explained that now Google+ members will be able to“search across information that is private and only shared to you, not just the public web.”Google calls this access to “your web.” So instead of all the public information that isalready available to everyone searching via Google, so you can see information that youposted into Google’s new social network and on some of Google’s other services likePicasa Web. numantra.comLink: 214.635.2300
  6. 6. Apple In-store Shops InTarget?
Apple InsiderApple will be opening new store-within-a-store locations in selectTarget locations later this year, to reach smaller metro areas. Asource said Apple will operate branded areas within 25 largerTarget stores in locations that cant support a standalone AppleStore.Target, the second-largest discount retail chain in theU.S., operates 1752 stores in the nation. Apple has opened 359of its own retail stores globally, 245 of which are in the U.S.Apple currently also operates a "store within a store" at over 600Best Buy locations with "Apple Shops," some of which featurestaffing by Apple solution consultants. Best Buy has over 1,000total stores in the U.S. numantra.comLink: 214.635.2300
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  8. 8. MIKE’S TOP 5 numantra.comLink: 214.635.2300
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  20. 20. INNOVATION 214.635.2300
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  23. 23. OUT-OF- HOME 214.635.2300
  24. 24. Agency V and JCDecauxlaunch the Volkswagen Up inFrance with a nice outdoordisplay. Touting the compactnature of the vehicle, a realcar is placed next to a ruler --but on a wall. 214.635.2300
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  26. 26. VIRALVIDEO 214.635.2300
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  30. 30. CREATIVE FILM 214.635.2300
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  32. 32. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300
  33. 33. CREATIVE PRINT 214.635.2300