Pizza Friday 185


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Light sabers, zombies, bungie jumping. It might seem wreckless but it's just another Pizza Friday.

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Pizza Friday 185

  1. 1. numantra.com214.635.2300
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  3. 3. New York TimesTracking Your Cars Performance (or Lack of It)by Phone As a kid, I spent hours poring over my dads Road & Track magazines, memorizingperformance statistics and fantasizing about Porsche Turbos.I havent yet managed to procure a Turbo, but high-performance autos remain apreoccupation, as do apps that cater to the part of me that cant drive 55.The best one on my list is Dynolicious($13), which measures your cars horsepower, speed andbraking power, among other things, and lets you share those statistics with like-minded people.Yes, it is about as practical as a pint of octane boost or a pair of fuzzy dice. But for anyone whodoesnt mind occasionally treading on the red line, this app is worth buying.And if $13 is too high, you can essentially get the same app for $5 - although with a liberaldose of advertising - with Bosch Light Em Up Dyno Iridium. It is produced by the creator ofDynolicious, and the only significant difference between the apps is the Bosch branding in thecheaper app. A free trial version of the Bosch app, Light Em Up Dyno, is also available. numantra.comLink: 214.635.2300
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  15. 15. Japanese agency Tugboat turnedsubway handrails into lightsabers ina clever stunt to promote therelease of the Star Wars boxset onBlu-Ray DVD last month. Thecampaign, for 20th Century FoxHome Entertainment, wasaccompanied by posters alsoadvertising the movies worldwiderelease - and is rumored to havefound approval with George Lucashimself. 214.635.2300
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  19. 19. Goodby Silverstein & Partners, along with Motion Theory and director Adam Sadowsky of Synn Labs are introducing the new 2012 Chevy Sonic with a high-flying stunt. A Chevy Sonic is balanced on top of a 90-foot structure built out of shipping containers. Every person that clicks will push the car closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car. A large finger pointer that acts like a cursor is also positioned on the site. It lights up as fans click and puts in motion the gear system which inches the car forward. Cameras placed around the tower will transmit the live action on 214.635.2300
  20. 20. INTEGRATED MARKETING 214.635.2300
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  29. 29. INNOVATION 214.635.2300
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  35. 35. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300
  36. 36. numantra.comLink: 214.635.2300