PRODUCT TESTING & RESEARCH<br />
http://www.hulu.com/watch/284927/saturday-night-live-taste-test<br />
THE NEWS<br />
http://youtu.be/TTs-BmLOGWQ<br />
USA Today	Best Buy, Microsoft join FCC in bid to boost broadband<br />Best Buy and Microsoft are among companies partnerin...
New York Times	Netflix, in Reversal, Will Keep Its Services Together	<br />The New Coke experiment lasted less than three ...
MIKE’STOP 5<br />http://www.youtube.com/playlist?list=PL27D1C31944A46E15<br />
CREATIVEPRINT<br />
http://www.harley-davidson.com/en_US/Content/Pages/dark-custom/blackline.html<br />
INNOVATION<br />
EVENT MARKETING<br />
David Baldwin, principal, or (in his words) "lead guitar" of Baldwin&, says this is the agency's second year as AOR for BM...
ONE-TO-ONE MARKETING<br />
The Share a Coke , project, conceived by Ogilvy Sydney, began by the company quietly releasing bottles into the market wit...
ONLINE VIDEO<br />
http://roadwereon.chevrolet.com/<br />
OUT-OF-HOME<br />
Japanese agency Tugboat turned subway handrails into lightsabers in a clever stunt to promote the release of the Star Wars...
ZOMBIES<br />
http://www.westlakehardware.com/specialties/zombies<br />
Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our...
http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/<br />
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Pizza Friday 184

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Creepy bunnies, chopper skulls, and zombies. Don't be afraid. It's just Pizza Friday.

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Pizza Friday 184

  1. 1.
  2. 2. PRODUCT TESTING & RESEARCH<br />
  3. 3. http://www.hulu.com/watch/284927/saturday-night-live-taste-test<br />
  4. 4. THE NEWS<br />
  5. 5. http://youtu.be/TTs-BmLOGWQ<br />
  6. 6. USA Today Best Buy, Microsoft join FCC in bid to boost broadband<br />Best Buy and Microsoft are among companies partnering with the Federal Communications Commission on a plan to help the 100 million Americans without high-speed Internet service. <br />The "Connect to Compete" public-private initiative, to be announced Wednesday by FCC Chairman Julius Genachowski, aims to assist the broadband-challenged - many of whom are poor, unemployed or live in rural areas - from falling behind in today's tech-centric economy. Plans include offering Internet skills classes, digital tutoring and job certification programs online and on-site at Best Buy stores, libraries and schools. <br />U.S. broadband adoption (68%) currently falls far below that of countries such as Singapore and South Korea (each at 90%), Genachowski notes. "If we can take the broadband adoption rate to 100%, we will have doubled the size of the broadband market in U.S.," he says. "That's millions of more consumers online that will help boost our economy and our leadership position in the global economy." <br />
  7. 7.
  8. 8. New York Times Netflix, in Reversal, Will Keep Its Services Together <br />The New Coke experiment lasted less than three months. Qwikster did not even make it make it out of the bottle. <br />In a swift reversal, Netflix said Monday that it had decided to keep its DVD-by-mail and online streaming services together under one name and one Web site, abandoning the breakup it had announced three weeks earlier. <br />The company, which will keep a recent 60 percent price increase in place, declared that it had moved too fast when it tried to spin-off the old-fashioned DVD service into a new company called Qwikster, angering many subscribers. "We underestimated the appeal of the single Web site and a single service," Steve Swasey, a Netflix spokesman, said in an interview, before quickly adding: "We greatly underestimated it." <br />Some reacted on Monday by teasing Netflix and its chief executive, Reed Hastings, for being topsy-turvy, but many praised the company for, as Ingrid Chung of Goldman Sachs put it in an analysts' note, "listening to its customers (finally) and working to fix its relationship" with them. On Monday morning, Netflix e-mailed people who recently canceled their accounts to tell them about the reversal. <br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. MIKE’STOP 5<br />http://www.youtube.com/playlist?list=PL27D1C31944A46E15<br />
  15. 15. CREATIVEPRINT<br />
  16. 16. http://www.harley-davidson.com/en_US/Content/Pages/dark-custom/blackline.html<br />
  17. 17. INNOVATION<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. EVENT MARKETING<br />
  25. 25. David Baldwin, principal, or (in his words) "lead guitar" of Baldwin&, says this is the agency's second year as AOR for BMW Golf and third time around on the championship. "The first year we got it as a project and they ended up giving it to us as an account," he says. "They do a ride-and-drive every year to put these prominent, competitive athletes into their M cars and let them open it up on a racetrack. It's a really exhilarating experience for these guys and they really embody the brand's stand around performance," he says. <br />"The issue is that [the golfers are] invited to a ton of events/ dinners/promotions throughout the tour and so any invitation you give them isn't really going to stand out if it's just a card in an envelope. So we're tasked with getting them to pay attention to the invitation and get them to that event in ways that embody the BMW ethos." As for the cologne, created by Joanna Freeman of The Shave Den in Bedford, Va., Baldwin& says the motor oil reference is not just packaging. "That is a real cologne and it really does capture the essence of the race track, burning rubber, fuel, motor oil, etc." <br />Earlier this month, BMW signed a partnership to be the official luxury automobile of the Big Ten NCAA college conference and is also activating against the forthcoming 2012 Olympic Games in London. <br />http://youtu.be/5m7dG9U8pKI<br />
  26. 26. ONE-TO-ONE MARKETING<br />
  27. 27. The Share a Coke , project, conceived by Ogilvy Sydney, began by the company quietly releasing bottles into the market with a different name on each (such as Matt, Tom, Jess) in place of the brandmark, accompanied by a simple statement such as 'Share a Coke with Matt'. This sparked online speculation as to the purpose of the names, with thousands of photos and mentions on social media. One week later, Coke announced that it was releasing 150 different popular Australian names on its product. <br />Consumers can 'share' a virtual can online with their friends via Facebook, and Coke has even commissioned songwriters to create songs based on each name. Those with more unusual names can create customized cans with their own names via kiosks in malls, and participants can get their names emblazoned on a famous billboard in Sydney's Kings Cross. The project is set to continue throughout the Australian summer, across a number of different media. <br />
  28. 28. ONLINE VIDEO<br />
  29. 29. http://roadwereon.chevrolet.com/<br />
  30. 30. OUT-OF-HOME<br />
  31. 31. Japanese agency Tugboat turned subway handrails into lightsabers in a clever stunt to promote the release of the Star Wars boxset on Blu-Ray DVD last month. The campaign, for 20th Century Fox Home Entertainment, was accompanied by posters also advertising the movie's worldwide release - and is rumored to have found approval with George Lucas himself. <br />
  32. 32. ZOMBIES<br />
  33. 33. http://www.westlakehardware.com/specialties/zombies<br />
  34. 34. Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large.Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace.  So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you.Visit numantra.com for more information.<br />
  35. 35. http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/<br />

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