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Pizza Friday 181


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Be a man, love the mornings, and shuffle slam. It's Pizza Friday!

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Pizza Friday 181

  1. 1.
  3. 3. THE NEWS<br />
  4. 4. Dodge's Hidden-Vehicle Contest Doesn't Quite Go as Planned<br />Taking ad campaigns into the real world is exciting. It can also be risky, because, you know, you run into these unpleasant creatures known as human beings, who always mess things up. Take Dodge's scavenger-hunt campaign for the Journey crossover. Working with Wieden + Kennedy, Dodge hid three Journeys across America - one in the West, one in the Midwest, and one in the East - and told people that if they found one, they could keep it. After a month long series of clues, all three vehicles have now been found - but only the West Coast portion of the campaign went off without a hitch.<br />The most serious problem was in the Midwest, where the winner - Oklahoma Highway Patrol officer Brad Neidy - ended up declining the prize when it was alleged that he may have known about the general location of the vehicle after helping to close streets so the agency could film there. <br />There was also a hiccup in the East, where Dodge included a seven-digit phone number in the final clue. By that point, the hunters were supposed to know the car was in Maine - and thus dial the 207 area code. But many people dialed 212, deluging a baffled New Yorker with unwanted phone calls. (A Chrysler rep tells us: "We're very sorry it happened to this gentleman and it ruined his weekend.") <br />At least the West Coast contest was a success. Nevada resident Bruce Armbrust and his 9-year-old son Matthew found the car in Hope Valley, Calif., just 16 hours after seeing the TV spot, prompting just the kind of press coverage Dodge was looking for. "The people with the ad agency were very happy with us, that we found it," Bruce told the Tahoe Daily Tribune. "They didn't think they could have cast it better—this kid with all this enthusiasm and excitement."<br /><br />
  5. 5. Fake Press Conference Puts Real Heat on Ford<br />If the goal of "surprise reveals" in advertising is to get unscripted responses that leave viewers buzzing, then Ford has struck gold with one of its new "Drive one" ads from Team Detroit. The spots feature real Ford owners lured into a surprise press conference, at which they're asked some softball questions about their cars. <br />It's a clever and seemingly innocuous concept, but one of the spots has raised a few eyebrows for its choice of soundbite. When asked about buying American in the spot below, "Chris" replies, "I wasn't going to buy another car that was bailed out by our government." While Ford deserves a nod for not joining competitors General Motors and Chrysler in taking federal money, critics note that Ford has generally supported the bailouts.<br />On Tuesday, a Detroit News columnist alleged that the spot had been pulled under pressure from the White House. Ford denied that report and posted this response on Facebook: “For those asking, the ad ran as part of a planned rotation and continues to run online. It contains the unscripted comments of a Ford owner.”<br />
  6. 6. Google Breaks Into Paid Analytics With New Product<br />Google Analytics, already a leading Web analytics tool, is looking to grab an even bigger share of the market by adding a new paid version on top of its popular free product. Launched today, Google Analytics Premium, the company’s first paid analytics product, will cost $150,000 a year and offers 24/7 customer support, robust data processing and service guarantees.<br />“Even though we’re very proud of our standard Google Analytics product, there are some important gaps, especially when it comes to enterprises,” said Enrique Munoz Torres, senior product manager at Google. “If something is broken, they want to be able to call someone. And even if something is not broken, and they want help with implementation and have any questions, they want to talk to a human and get answers right away.”<br />Google has been piloting the new product for the past year with a roster of big-name companies that includes Travelocity, Gucci, and Papa Johns, Torres said. Google declined to disclose the total number of current customers but said the aforementioned companies comprise a small subset of the total.<br />But Google Analytics Premium aims to cut into the paid analytics category, which is led by Adobe’s Omniture, as well as Webtrends. Other major paid players include IMB’s Coremetrics and Comscore’s Digital Analytix.<br />“It’s a predictable price. It’s a flat fee. But I think more important than that is that it’s a very easy tool to use,” he said. “[There’s] support across the organization… in what we call an open analytics culture. Anyone can go on, whether that’s a designer, a product manager, a tech resource, or business owner, and they can quickly understand the numbers and the underlying data, which allows them to make better decisions.”<br />
  7. 7. Digital Advertising Logs Record-Breaking Quarter<br />Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year. The growth rate is comparable to pre-recession levels, said Sherrill Mane, Senior Vice President, Industry Services, IAB. The second quarter was especially strong; revenue increased 24.1 percent over last year to $7.7 billion.<br />Digital ad spend growth has out-performed every other category measured. For some context: In the same period, cable TV grew 20.1 percent, network TV fell 3.1 percent, spot TV grew 9.7 percent, magazine advertising grew 3.6 percent, and local newspapers fell 7.7 percent. <br />Within the interactive category, display and search advertising both grew at 27 percent. Search represents $7.3 billion of all digital ad revenue and display represented $4.3 billion. The growth in display (defined to include banner ads, digital video, rich media and sponsorships)  was driven in part by sponsorships, which grew at 93 percent over last year. <br />Retail, telecom, financial services, automotive, and technology/computing advertisers remained strong spenders; pharmaceuticals, healthcare and consumer packaged goods decreased their spend in the first half. <br />
  8. 8. Amazon's Silk Web browser adds new twist to old idea<br />One of the headline features of Amazon's new Kindle Fire tablet is a completely new Web browser called Silk that is designed with a "split" architecture, allowing it to offload much of the heavy lifting to Amazon's cloud computing cluster for superior browsing performance.<br />When the user requests a webpage in Silk, the request will be routed to Amazon's servers in the cloud. Amazon will load the webpage on the server side, downloading all of the necessary content elements in parallel. After downloading the content, Amazon will send the compiled page—including HTML, Javascript, CSS, and images—back to the device as a single stream of data.<br />Amazon can take advantage of its high-bandwidth connection to the Internet backbone to retrieve individual page elements faster than the user would be able to natively on the device. Web content that is already on EC2 or S3 will obviously be right at Amazon's fingertips, further reducing the time it takes for Amazon to collect that content.<br />Amazon can also use its massive cloud storage infrastructure to cache enormous amounts of content that is commonly loaded by users, ensuring that it is instantly available to transmit. Amazon intends to put its machine learning expertise to use determining which pages users are likely to load so that the relevant content can be aggressively pre-cached and ready when needed.<br />The company's engineers say that Silk's robust server-side caching even obviates the need to cache anything locally on a device's internal storage. The cached content can be pushed first while the cloud is loading all the other content elements, reducing overall page load time.<br />
  9. 9. JAY’STOP 5<br />
  10. 10. SOCIALMEDIA<br />
  11. 11. L’OREAL MEN EXPERT<br /><br />
  12. 12. PHILLIPS HEALTHY LIVING<br /><br />
  13. 13. KIA SOUL SHUFFLE SLAM<br /><br />
  14. 14. ADIDAS JAPAN<br /><br />
  15. 15. THEINTERNETS<br />
  16. 16. GETTYIMAGES MOODSTREAM<br /><br />
  17. 17. Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large.Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace.  So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you.Visit for more information.<br />