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Pizza Friday 178


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Drifting through Universal Studios, passing Epic Meal Time, cruising the streets with Green Lantern and then going to bed happy with Ikea. Just another Pizza Friday.

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Pizza Friday 178

  1. 1.
  2. 2. STARWARSIt’ll be here all month…get used to it.<br />
  3. 3. THE NEWS<br />
  4. 4. Yahoo Fires CEO Carol Bartz<br />Carol Bartz has been fired from her job as CEO of troubled tech company Yahoo. CFO Tim Morse will be taking over for Bartz, at least on an interim basis.<br />In an email she sent to staff, Bartz wrote, "I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward."<br />
  5. 5. The Big Reason for Yahoo's Woes: Marketers Fleeing to Social Media<br />If there’s a single reason why Yahoo gave CEO Carol Bartz the ax, it’s that she was unable to recharge Yahoo’s growth. And more than anything, that’s because Yahoo is AWOL from social media, where it’s now becoming clear that marketers are spending more and more of their ad budgets.<br />According to a new Duke University survey, chief marketing officers said they plan to hike their spending on social media from 7.1% of their marketing budget to 10.1% in the next year – and to 17.5% in the next five years.<br />The CMO Survey, which polled 249 CMOs of U.S. companies, found that social media still isn’t a huge priority, with relatively few integrating it into their overall marketing efforts. But the trend is clear. In the same survey two years ago, CMOs were spending only 3.5% on social media.<br />Facebook, of course, is leading the way–in a big way. According to the latest word from Reuters (backed up by my sources), Facebook grossed $1.6 billion in revenues in the first half of the year, double last year. Given that second-half ad spending is usually considerably higher thanks to holidays, that puts Facebook well on the way to the $4 billion in 2011 revenues forecast by eMarketer. And it means Facebook will pass Yahoo in display-ad revenues this year.<br />
  6. 6. 'Sports Illustrated' Goes High-Tech in Search of Younger Readers<br />For its latest college football tour, Sports Illustrated is going high-tech.<br />The Time Inc. weekly is taking its Sports Illustrated Heisman Tour to 10 high-profile college football games, where it hopes to get the attention of thousands of fans (and potential readers) with new technologies like gesture recognition software and RFID.<br />A tour like this could be an important source of new readers for Sports Illustrated, which could use some fresh blood. SI's median reader age is 39.3, versus 32.6 for its direct rival ESPN The Magazine, according to GfK MRI's spring audience report.<br />At each stop, football buffs will be able to get an RFID bracelet that they can use to send updates and photos to their social networks; test their skills in a game powered by gesture recognition technology; and use HD touchscreen kiosks to browse team-specific video, photos, and past SI covers.<br />Nissan is sponsoring the program, which includes elements in print and online. For example, using SI’s social platform, "Just Askin’," fans will be able to submit and vote on questions they want to be asked in SI’s pregame interviews with players and coaches. 2-D barcodes will be embedded in the Inside College Football column in SI’s weekly issues, which will link readers to "Just Askin’" video content.<br />
  7. 7. How Brands Should Think About Facebook: a Loyalty Program<br />A few years and several billion dollars of ad spending into the era of Facebook marketing, it's getting clearer what it's all about for big, established brands -- a loyalty program rather than a customer-acquisition tool. <br />Research by DDB Worldwide and Opinionway Research finds 84% of a typical brand's Facebook fans are existing customers. That makes marketing to the fan base much more like a customer relationship management program than a customer-acquisition tool for most brands.<br />"Search is a customer-acquisition tool," Mr. Kistner said. "Facebook really isn't." But while search is largely about people discovering new products and brands, Facebook "is really about staying in touch with the people we know," whether that be real people or brands and customers, Mr. Kistner said. That also makes it very much unlike that other digital darling -- Groupon. <br />"Facebook is really the anti-Groupon," said Mr. Kistner, because it's more about preaching to the converted than getting new converts. Ironically, Groupon is also the exception to the Facebook as loyalty program rather than customer-acquisition tool, he said, since it's been Groupon's single biggest source of new members. <br />What surveys show Facebook fans want from brands are the sorts of things loyalty programs typically deliver -- special offers, access to members-only events or programs and advance word on new products -- Mr. Kistner said.<br />Limitations or no, Facebook is by far the highest priority in social-media marketing, Mr. Kistner said. In all, he cited figures showing 51% of people in the U.S. have Facebook accounts, compared to only 8% who have Twitter accounts and 4% who have accounts with one of the geo-location networks -- whose members are almost entirely in major coastal urban centers, he said. <br />
  8. 8. JAY’STOP 5<br />
  9. 9. SOCIALMEDIA<br />
  10. 10. IKEA UK HAPPY TO BED<br /><br />
  12. 12. VIRALCAMPAIGNS<br />
  13. 13. DC SHOES<br /><br />
  14. 14. GREEN LANTERN<br /><br />
  15. 15. CREATIVEPRINT<br />
  16. 16. Peugeot Airbag Ad<br /><br />
  17. 17. Volkswagen Test Drive<br /><br />
  18. 18. Reporters Without Borders<br /><br />
  19. 19. Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large.Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace.  So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you.Visit for more information.<br />