New York Times Apple Unveils 'Cloud' Music and Storage Service Declaring that the personal computer was no longer the central hub of people's digital lives, Steven P. Jobs, Apple's chief executive, on Monday unveiled the company's new online storage and syncing service for music, photos, files and software. The new, free service, iCloud, will simplify how people manage content and apps across devices, and end the PC-centric era of computing, Mr. Jobs said. It will automatically store on Apple's servers many of the new files that a person loads onto a Mac, iPad or iPhone, and then make those files available on any other Apple devices owned by the same person. Mr. Jobs said people will no longer have to manually sync mobile devices with their PCs, an approach that he said has become too unruly now that millions of people own music players, smartphones and tablets, each with photos, music, apps and other types of documents.
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