Wall Street Journal Bottlers of Buzz Wake Up to Find Seniors as Newest Customers On a Sunday morning at the Costco in Raleigh, N.C., Ron Moerbe filled his shopping cart with all the things a self-described aging, hearing-challenged diabetic might need: some amplifying earphones, organic cucumbers and a case of 5-Hour Energy shots. The 65-year-old salesman says he drinks up to three a day to stay alert when he's on the road. He scoffs at the idea that he might be too old for the stuff. "I'm reverse discriminate," he says. "I don't see why kids need 'em." Energy shots-pocket-sized bottles with names like 6 Hour Power, Nitro2Go and ZipFizz that are packed with caffeine, stimulants and blends of vitamins and herbs-claim to keep those who drink them amped up for hours. Their makers pitch them as a youthful tonic when coffee just isn't enough. "You know what 2:30 in the afternoon feels like, right?" a young fan asks on a late-night TV ad for 5-hour Energy. Some teens down the shots to focus and stay awake while studying. For truckers, the two-ounce serving size means fewer pit stops.
New York Times PBS Plans Promotional Breaks Within Programs For decades, the uninterrupted programming on PBS has been one of its most distinctive selling points to audiences and philanthropic and corporate supporters alike. But those leisurely stretches of break-free programs could be going away. PBS officials told member stations at its recent annual meeting in Orlando that beginning this fall, the Wednesday science series "Nature" and "Nova" would contain corporate and foundation sponsor spots, promotional messages and branding within four breaks inside the shows, instead of at the very beginning and end. The longest period of uninterrupted programming, according to a plan shown to the programmers, would be just under 15 minutes, compared with the current 50 minutes or more. Based on what PBS learns in the fall, the new format would continue to be introduced night by night through the year, officials said.
Mashable: Hulu Users Could Be Seeing More Ads Soon As Hulu irons out its next contract with major content providers, more ads could find their way onto the streaming service. According to a report in Advertising Age, News Corp., one of the major investors in Hulu and the owner of the Fox television network, is looking at ways to sell more digital advertising across all platforms. Those platforms would include not just Fox.com, but also Hulu. Right now, Hulu sells most of its own advertising inventory. Networks, like Fox, are responsible for a smaller percentage of ads and often package these online deals as an incentive in exchange for a larger traditional TV buy. Traditional media buys continue to decline and thus far, online ads - especially for video - don't even come close to matching their offline counterparts. As traditional television ownership declines, it is essential for networks to address online video advertising in a big way. Ad Age cites the success that the CW network has had in online advertising. Despite upping its ad count at CWTV.com for the 2010-2011 TV season - unique viewers were up 55% season to date - users watched more online content, and 94% of ads in full episodes were watched to completion.
MIKE ’S TOP 5 http://www.youtube.com/user/Numantra?feature=mhum#p/f
<ul><li>http://www.youtube.com/watch?v=BKs9SV41meY </li></ul>This iPhone app for Swedish sandwich spread Kalles Kaviar not only tells you how to boil the perfect egg, it will put together a playlist that, when finished, means your egg is ready. (It's all so you can get your egg perfectly hardboiled to accompany the caviar). It's clearly a hit with caviar/egg lovers - the app has already has more than 50,000 downloads and is the third most downloaded in the free app section in the Swedish iTunes AppStore.
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