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Pizza friday 165


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Interactive movies, sucker punching Baldwin, and angry birds for real. Grab a slice of pie and a hearty helping of advertising. It's Pizza Friday.

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Pizza friday 165

  1. 2. THE NEWS
  2. 3. Wall Street Journal Walt Disney Surrenders to Navy's SEAL Team 6 Less than a month after a daring raid on Osama bin Laden's secret hideout, the U.S. Navy's SEAL Team 6 notched a victory over the Magic Kingdom. Walt Disney Co. said Wednesday that it would pull an application with the U.S. Patent and Trademark Office in which the entertainment giant sought the exclusive right to use the term "SEAL Team 6" on items ranging from toys and games to snow globes and Christmas stockings. Disney withdrew the application "out of deference to the Navy," a spokesman said. The move comes after comics and other critics ridiculed the Burbank, Calif., company for trying to profit off bin Laden's killing. Disney first made the claim two days after the world learned of the secret special-operations unit's daring mission into the al Qaeda leader's Pakistan compound.
  3. 4. AdWeek: The Secret World of Apps Apple's approval process is a long journey for developers-and that's how Steve Jobs likes it Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apple's iPads and iPhones tracked and kept users' locations for up to a year, creating a step-by-step picture of users' movements. For some, the company's renowned "1984" commercial, warning of a Big Brother-like future, took on an ironic twist. Apple's partners can also find the company, with its opaque business practices-and with CEO Steve Jobs in the role of supreme leader-uncomfortably like a Soviet-styled bureaucracy. Few know this better than app developers, especially publishers, given the stranglehold Apple has on magazines with its In-App-onlysubscription requirement-publishers, by the way, that know better than to get on Jobs' badside. One Condé Nast magazine that is about to launch its app, for instance, has decided not to do a piece that might potentially offend him
  4. 8. AdWeek: Can We Sue the Rapture People for False Advertising? The world did not end, which raises the obvious question: Can Family Radio, the advertiser that predicted the rapture on billboards worldwide, be sued to smithereens for false advertising? We turned to our favorite @AdLawGuy, Michael McSunas of Chambliss, Bahner & Stophel in Chattanooga, Tenn., for his opinion. "To be safe they should have put some disclaimers on the billboards-like 'Date subject to change without notice,' 'Additional terms and conditions apply. See Bible for complete details,' " McSunas jokes. He adds: "On a serious note, it would be difficult to bring a lawsuit against the advertisers unless they deliberately were trying to deceive the general public for their own financial gain (e.g. to get more donations). That is, let's say the group that put up the billboards did not actually believe that the Rapture was going to happen on Saturday but they knew if they scared people into believing it was going to happen on Saturday that all these people would give them money, then there might be a basis for a lawsuit or criminal action. Also, if the group held themselves out as a church group or as ordained ministers but it turned out that they were actually just four roommates from the Bronx who had never been to church in their lives, then there could maybe be some legal action based on their false credentials. But it appears that these people sincerely believed that the Rapture was supposed to happen on Saturday; they weren't trying to trick anyone. At worse it was a wrong prediction."
  5. 10. MIKE ’S TOP 5
  7. 12. <ul><li> </li></ul>
  8. 13. CGM
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  10. 15. INNOVATION
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  12. 17. MOBILE
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  14. 20. INFO GRAPHIC
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  16. 22. INNOVATION
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  18. 24. Pizza Friday is Numantra ’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit for more information. <ul><li> </li></ul>
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  21. 27. EMAIL