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Pizza Friday 147


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Explosions! Riots! Signs of the end! Relax. It just means it's Pizza Friday.

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Pizza Friday 147

  1. 2. HEAD LINES
  2. 3. McDonald's puts its own farm, virtual prizes on 'FarmVille'
  3. 4. RIM's BlackBerry: Failure to Communicate
  4. 5. News Outlets Circle Tablet
  5. 6. Nike Takes Away Reebok's NFL Apparel Contract
  6. 7. Survey: Shoppers On A Budget Will Flock To Wal-Mart
  7. 8. The phrase “You should follow me on Twitter here” increased CTR by over 75% when compared with “Follow me on Twitter.” CTAs using active verbs like “find out here” or “discover more” pulled an average 56% more clicks than neutral verbs like “read more.” Turning a plain text link into a button with icon lifted downloads over 7%. A fundraising email campaign doubled clickthroughs by adding an arrow to the top CTA (Call To Action) and overlaying the main image with that CTA. 75%
  8. 9. MIKE’S TOP 5
  9. 10. THE NEWS
  10. 12. AdWeek: Rough Road Ahead for Electric Cars? Adland has its work cut out when it comes to selling the pricey vehicles With the advent of the Chevrolet Volt and Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered alternatives? According to new research by the Nielsen Co., the answer is both "yes" and "no." Nielsen found that the majority of consumers in the U.S. would consider buying an electric car. But 65 percent of consumers said they wouldn't pay more for it (compared to a standard vehicle), and 51 percent said they wouldn't pay more than $5,000 above the average price. (The research firm conducted the study in September among more than 2,300 consumers in the U.S. and U.K.) So what does this mean for carmakers like Chevrolet and Nissan, which are rolling out electric vehicles this year? They're facing the challenge of convincing consumers to make the purchase, said Sallie Hirsch, svp of research for Nielsen's automotive unit. "The biggest hurdle we're seeing is price. They come with a premium, just like the hybrid. And many consumers are not willing to pay," said Hirsch. (MSRP for the Nissan Leaf is $32,780 and $41,000 for the Chevy Volt.)
  11. 13. Wall Street Journal Using the iPad to Connect Parents, Therapists Use Apple Tablet to Communicate With Special Needs Kids The rise of mainstream tablet computers is proving to have unforeseen benefits for children with speech and communication problems-and such use has the potential to disrupt a business where specialized devices can cost thousands of dollars. Before she got an iPad at age two, Caleigh Gray couldn't respond to yes-or-no questions. Now Caleigh, who has been diagnosed with cerebral palsy, uses a $190 software application that speaks the words associated with pictures she touches on Apple Inc.'s device. "We're not having to fight to prove to people that she is a smart little girl anymore, because it's there once they see her using the iPad," said Caleigh's mother, Holly Gray, who said her daughter can use the tablet to identify colors or ask to go outside. The software, called Proloquo2Go by a company called AssistiveWare BV, is one of a growing number of apps aimed at people with speech difficulties developed for Apple's gadgets. Some of the apps offer images that users can press to make the sound of a word; others lead students through stories to teach them basic speech patterns
  12. 14. Business Week Google's Reicher Aims at Another Fledgling Industry: Wind Farms Google Inc., the Web company that a decade ago used engineering prowess to conquer the nascent online advertising market, is now aiming technology and its cash pile at another fledgling industry: offshore wind farming. The company said yesterday that it's investing in a $5 billion underwater network that can channel electricity from wind turbines scattered off the Atlantic coast, enough to light up 1.9 million homes from New York to Virginia. "This project is Google's signal that we want to have some real impact as we are also making serious financial returns in our energy project investing," Dan Reicher, who directs Google's energy and climate projects, said in an interview. "We couldn't be in a better place at a better moment to be making an investment like this." Google is betting that its support will encourage other investors to back wind farming, which the Global Wind Energy Council says will generate more than 22 percent of the world's electricity in two decades. The investment also may help the U.S. narrow a lead held by China, which is installing more than twice the wind-generating power of the U.S
  13. 15. AdWeek: Microsoft's Search Ally: Facebook The firm's Bing search engine will soon feature results that incorporate information from the social-networking behemoth Microsoft just added a potent ally in its uphill search battle vs. Google. That comrade in arms is none other than Facebook. Bing, Microsoft's fast-growing search engine, will over the next few weeks begin featuring results that incorporate information from the social-networking behemoth. Data will include what users' friends have indicated they "like" via Facebook. The new product is called Liked Results. For example, users searching for a particular movie will see results indicating which of their friends like or dislike that film. Similarly, folks searching for a restaurant in a particular neighborhood would see a list of area eateries that friends have listed on their Facebook profiles -- along with Bing's general search results. Bing will also surface relevant articles from the Web that users' friends have liked and shared via Facebook. "This will profoundly change the way we use search," said Yusuf Mehdi, Microsoft's svp, online audience business, during a press event held on Wednesday at Microsoft's Silicon Valley Campus.
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  17. 19. B2B SOCIAL MEDIA
  18. 20. Acquiring Customers through Social Media Twitter 38% (B2B) / 51% (B2C) Facebook 33% (B2B) / 68% (B2C) LinkedIn 45% (B2B) / 26% (B2C) Company Blog 43% (B2B) / 57% (B2C) -- White Horse, June 2010 B2B
  19. 21. B2B
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  21. 23. B2C SOCIAL MEDIA
  22. 24. “ Facebook is the equivalent for us to what TV was for marketers back in the 1960s. It's an integral part of what we do now.” -- Davide Grasso, Nike's chief marketing officer
  23. 25. Nielsen research released this week shows that consumers are spending 43% more time on social media than a year ago, making social networking and blogs the top online activity followed by online games and email. #1
  24. 26. Adult Internet Users Who Use Social Network Sites Age 18-29 — 86% — up 13% Age 30 - 49 — 61% — up 15% Age 50 - 64 — 47% — up 50% Age 65+ — 26% — up 100% 86%
  25. 27. Gatorade Mission Control has had more than 2,000 one-on-one conversations with consumers, while the brand's “likes” on Facebook have skyrocketed to 1.2 million, reaching the 1 million milestone a full five months ahead of schedule. 2000
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  31. 34. WEB VIDEO
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  33. 37. Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit for more information. <ul><li>http://hire. numantra .com </li></ul>
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