IN THE NEWS <ul><li>http://newsmap.jp/ </li></ul>IN THE NEWS
New Leadership Will Take Dominos Through Its Upgrades Detroit Free Press Pending approval by the board of directors, J. Patrick Doyle, 46, will succeed David Brandon as CEO of Domino's after serving as a top aide for a dozen years. He has been president of Domino's USA since September 2007. Brandon, 57, is becoming athletic director at his alma mater, the University of Michigan. He will remain as non-executive chairman at least until his term expires at the end of 2012, John Gallagher reports . Gallagher writes that the leadership transition at Domino's Pizza comes at a crucial time as the company is spending a lot of money to upgrade its core products. It has invested in a more expensive sauce, upgraded its cheese, and is brushing its crust with an herb-butter mix, as new advertising makes clear. It's about time, says Jeff DeGraff, a professor of management and organization at the Ross School of Business at the University of Michigan. The company has been relying on a mass-market pizza with a middle-of-the-road taste. "Over the past 25 years, the palate has changed," says DeGraff. "The center has moved toward spicier fare, what would have been considered 20 years ago more exotic fare."
ADAGE Most Winning Creative Work Involves Consumer Participation Big Won Report: Entries Fell at 2009 Awards Shows and Some Festivals Were Canceled Ads involving consumer participation were the big award winners last year, according to the Big Won 2009, a global report that ranks the world's top creative work by awards won across all media. Of the top 10 campaigns, only one, DDB, London's print work for London department store Harvey Nichols, is a traditional media campaign. The others are all ideas that rely on consumer input, including Tourism Queensland's "The best job in the world" from Nitro; T-Mobile's "Dance" by Saatchi & Saatchi, London; and brewer James Ready's "Share our billboard" by Leo Burnett, Toronto. "This is the big seismic shift in our business," said Patrick Collister, a former Ogilvy U.K. executive creative director who compiles the annual report, which initially focused on direct marketing but has expanded to cover other media. "We've had 100 years of business-to-consumer advertising, now the web has enabled us to get people actively involved and talking to each other. If the idea is interesting enough, consumers will do the work for you."
Subaru Shuns Pricey Football Game For Bowser Bowl Automotive News Subaru will run at least seven "low cost" TV commercials during the Puppy Bowl that will air on the Animal Planet channel opposite the Super Bowl on Feb. 7, Jean Halliday reports. The spots feature dogs as drivers and passengers in funny, humanlike situations. The ads are part of a new blitz themed "Dog Tested" and are part of Subaru's nearly year-old sponsorship of the American Society for the Prevention of Cruelty to Animals, according to CMO Tim Mahoney. Subaru dealers have staged nearly 200 pet adoption events, Mahoney says, and the dogs in the ads are all from animal shelters. Subaru led the industry with a U.S. sales increase of 15% in 2009. COO Tom Doll credits improved products and increased spending on advertising and marketing during the past two years. Without elaborating, Mahoney says his 2010 ad budget is about the same as 2009.
Google began running a one-line blurb on google.com Wednesday to promote the Nexus One mobile phone that the Mountain View, Calif. search engine unveiled the day before. The link goes directly to the Web site set up to sell the phone. Gene Munster, research analyst at Piper Jaffray, pegs the value of the home page takeover at between $15 and $20 CPMs, or $4 million to $5 million for a buyout per day. It's not the first time Google has run a one-line tag on google.com to promote products. Munster says they did it for the Motorola Droid phone and the Chrome Browser. In November, Google's home page in the United States had 147.7 million unique visitors and 452.6 million average daily page views, according to comScore Media Metrix. Google, which takes pride in keeping the home page uncluttered and clean, ran a Droid ad for about 18 hours when the phone launched in November, estimates Trip Chowdhry, managing director at Global Equities Research. He calls the ad "priceless, worth about a trillion dollars," because no one else has the "privilege" of running an ad on that page.
Apple Buys Quattro, an Ad Firm Apple encroached upon Google's turf on Tuesday with its acquisition of Quattro Wireless, a mobile advertising company. The sale, which Quattro announced, is the latest sign that the mobile phone is the next battleground for technology companies, particularly for Apple and Google, which are increasingly in competition. Apple paid close to $300 million for Quattro, according to a person briefed on the deal. While Apple, maker of the iPhone, branched into advertising on Tuesday, Google, which is predominantly an advertising company, began selling its first piece of hardware, the Nexus One cellphone. "You can just see the tempers rising between the two companies," said Gene Munster, the senior research analyst at Piper Jaffray covering Internet companies. "Two years ago it was a very friendly relationship. Now just every day it gets more competitive." In November, Google agreed to buy AdMob, a mobile advertising network that competed with Quattro, for $750 million. Apple had also been interested in AdMob, according to people with knowledge of that deal. With Quattro, Apple will also compete in the mobile ad market with Microsoft and Yahoo.
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