AT&T, Verizon Drop Lawsuits Against Each Other Ad Age AT&T is dropping its lawsuit that charges that Verizon's advertising was misleading consumers into thinking AT&T offers no service where it has no 3G network. Verizon, in turn, is dropping an earlier, if less well-covered, suit it filed against AT&T that sought a ruling to affirm the accuracy of Verizon claims, including "America's Most Reliable 3G Network," Rita Chang reports. "It seemed like a no-win situation for AT&T," says Andrei Jezierski, a partner at marketing consultancy i2 Partners. "There's more than anecdotal evidence that there's issues with their network, and making a big issue of it is counterproductive." Spokespeople for both companies confirmed the developments but declined further comment. Consumer Reports rankings released earlier in the week put Verizon first in customer satisfaction and AT&T dead last among 50,000 respondents in 26 cities, writes Aaron Baar in MediaPost's Marketing Daily . Verizon scored above average on every attribute, he writes.
Brandweek: A Marketer's New Worry: Are My Ads Retweetable? For some time, publishers of editorial content have included tags that let readers retweet, Digg or add stories they like to their Facebook page. In the near future, that same functionality is coming to ads. Federated Media has announced a deal with TweetMeme that will let marketers attach a retweet button to their ads. Meanwhile, Digg, which has run Diggable ads on its homepage since August, is planning to export those ads to other Web properties in 2010, according to Chas Edwards, publisher and chief revenue officer at Digg. AdMob, the mobile ad network currently being acquired by Google, is in the process of adding hooks to video ads that would let users share an ad they like on Facebook or Twitter
BRAND REPUBLIC Newspaper publishers told "free is too expensive" Newspaper publishers struggling to meet the financial challenges in the digital age only have themselves to blame, according to Les Hinton, chief executive of News Corporation's Dow Jones today. Speaking on the first day of the World Newspaper Congress in Hyderabad, India, Rupert Murdoch's US leader accused the press of being the "principal architect of its greatest difficulty today". He told the conference of more than 500 media delegates that those involved in the newspaper business had been "taken-in by the game-changing gospel" of digital evangelists, and asked "how can it be that the internet offered so much promise and so little profit?" He added: "We are allowing our journalism - billions of dollars worth of it every year - to leak onto the internet. We are surrendering our hard-earned rights to the search engines and aggregators, and the out and out thieves of the digital age.
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