Manufacturer Responding To Complaints About Shapewear Wall Street Journal Sales for "shapewear" -- undergarments that aim to give women wearing tight clothes a bulge-free silhouette -- have skyrocketed since Oprah put her imprimatur on Spanx nearly a decade ago. But wearing the undergarments present some practical problems, Rachel Dodes reports. There's no graceful way to take them off, for one thing. And, as one husband told his Spanx-wearing wife: "If you stuff five pounds into a two-pound container, it doesn't make the five pounds smaller. It just makes it stranger-looking and uncomfortable." Manufacturers are listening. Yummie Tummie, for one, sponsored a "tell us your shapewear nightmares" competition. You'll have to click through to the story to get the details on the winning entry. Other developments: Spanx introduced an upscale collection called Haute Contour with items like a lace thong in colors like pink; lingerie designer Bruno Schiavi's Dr. Rey's Shapewear, which was developed with a Beverly Hills plastic surgeon; and Not Your Daughter's Jeans, which features a patented "Lift & Tuck" technology that the company says will make wearers drop a size.
Colbert To The Rescue: Can He Save U.S. Speedskating? Time What Formula One really needs, perhaps, is the support of a hot satirist to give it some gas with the public. On Monday's "Colbert Report" on Comedy Central, host Stephen Colbert announced his Comedy Central show's sponsorship of the U.S. Speedskating team, Sean Gregory reports, and Colbert asked his fans to support it, too. The team's largest cash sponsor, the Dutch bank DSB, went bankrupt a couple of weeks ago. Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions before the Olympics. "We must ensure that it is America's 38-inch thighs on that medal platform," a Colbert press release announcing the sponsorship says. But, says U.S. Speedskating executive director Robert Crowley, "We're not viewing this as a joke at all." <ul><li>http://www.colbertnation.com/the-colbert-report-videos/254664/november-03-2009/canadian-hackers-sabotage-colbert-nation </li></ul>
7-Eleven TV Goes Live In 60 Stores; Thousands To Follow Brandweek 7-Eleven TV, a digital video network that will roll out to more than 6,200 stores during the next year, made its debut in 60 stores in California, Texas and Florida yesterday, Katy Bachman reports. The network is expected to eventually reach an estimated 190 million consumers. "This network will not only deliver relevant content but information on products and promotions that are of particular significance to the convenience store customer," says Kevin Elliott, vp of merchandising and logistics for 7-Eleven. He says it will also be an effective platform for point-of-sale product pitches. Programming runs in four-minute loops, mirroring the average length of the customer in store. Five loops programmed by day part offer a mix of local and national news, weather and entertainment news from RSS feeds and a variety of content partners.
Nielsen: Radio Reaches 77% of Adults Daily by Erik Sass , Yesterday, 5:56 PM This week brought more good news for radio from Nielsen, which analyzed behavioral data collected by the Council for Research Excellence. In Atlanta, Chicago, Dallas, Philadelphia, and Seattle in 2008, broadcast radio reached 77% of American adults every day, making it second only to television, which garnered 95% daily reach. The Nielsen data bolsters radio's audience claims at a critical time for the medium -- but it's unclear whether these kinds of findings can still sway advertisers. Within the audio category, radio's daily reach far exceeded the percentage of American adults who listen to CDs or tapes -- at 37% -- or listen to portable audio devices like iPods or MP3 players, at 12%. What's more, Nielsen found that the 12% who listen to iPods or MP3 players every day overlap a great deal with the 77% who listen to radio, with radio reaching 88% of the iPod/MP3 group. Compared to other media, on a daily basis radio also beat the Internet -- excluding email usage -- at 64%, newspapers at 35%, and magazines at 27%. Radio scored even better in the coveted 18-34 age group, reaching about 80% of this cohort on a daily basis.
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