Pizza Friday 199


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Pizza Friday at Numantra. A time for catching up with industry news, creative ideas, and hilarious commercials. No surprise, this week's presentation has them all.

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Pizza Friday 199

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS 214.635.2300
  3. 3. Apple Lives Up To The Rumor Mill With New iPadAll but the most outlandish rumors around an Apple product launch actually proved to be close to thetruth today, as the company launched its next iteration of the phenomenally successful iPad. There were fewsurprises, but Apple clearly has raised the bar on the high end of the tablet market. The only rumor that didnot prove to be on the money was the name: neither iPad 3 or iPad HD. Apple is simply calling this thenew iPad.The new iPad will have, as expected, a “retina display” that approaches the pixel density of thecurrent iPhone 4. In this case the 2048 x 1556 resolution will render 264 pixels per inch, which Appleexecutives say will make it impossible for the normal retina to distinguish among pixels at normal usedistances of about 15 inches. The new screen will also boast 44% greater color saturation. The newresolution will not require any rush to rewrite code, however. While optimizing for the new display will renderthe best results, Apple says existing iPad apps will scale to the new dimensions, and text will benefit from thesharper rendering. All of Apple’s native apps are being upgraded to optimize to the new pixel count.The display is complemented by a higher-resolution 5 megapixel backside camera that also hasautofocusing, 1080p video recording and image stabilization. The still camera also incorporates facialrecognition technology.While some rumors suggested that the iPhone 4S Siri voice control feature would find its way into the newiPad, Apple is making do by adding voice to text dictation to the keyboard.Click the link below to watch the video.Link: 214.635.2300
  4. 4. Police Censor Google, Facebook and 8,000Other Sites by AccidentIn Denmark, a “human error” carried out by the police resulted in thousands of websites beingcompletely blocked at the DNS level yesterday. Danish visitors to around 8,000 sites including Google andFacebook were informed that the sites were being blocked by the country’s High Tech Crime Unit due tothem offering child pornography, a situation which persisted for several hours.According to NITEC chief Johnny Lundberg, it began when an employee at the police center decided to movefrom his own computer to that of a colleague.“He sat down and was about to make an investigation, and in doing so he placed a list of legitimate sites inthe wrong folder,” Lundberg explained. “Before becoming aware of the error, two ISPs retrieved the list ofsites.”That list contained 8,000 sites.After becoming aware of the problem NITEC corrected the error but it took at least 3 hours for customersof the ISPs to regain access to the sites in question. Fortunately no more ISPs adopted the erroneouslists in the meantime, but that was by sheer luck.Lundberg said that his organization was sorry for the mistake and has now adopted a new system wherebyblocked sites have to now be approved by two employees instead of one, although why that was not thecase already for such a serious process is up for debate.Link: 214.635.2300
  5. 5. Pandora A “Buy,” Expected To Maintain GrowthWall Street analysts expect Internet radio service Pandora to show another quarter of strong growthwhen it reports fourth-quarter earnings after the closing bell Tuesday. The company’s shares rose onMonday in particular because of an upgrade to “buy” from “hold” by Stifel Nicolaus analyst JordanRohan.In his new report, he described Pandora as a “must-have” application for smartphones and tabletsand predicts that ad dollars will follow. He points out that the company continues to expand its local adsales force in major markets such as Los Angeles, New York and Chicago.“Its efforts are noticeable with the increased appearance of local advertising and newer formats, such asvideos rolls on smartphones,” he wrote. “The sales organization appears to remain nimble and open to uniqueopportunities, such as a Leap Day sponsorship by Lexus and a coordinated campaign by JC Penney.”Rohan predicts earnings of 1 cent per share on revenue of $86.5 million in the fourth quarter. That’smore bullish than the consensus estimate of a loss of 2 cents per share on revenue of $83 million. Inthe third quarter of 2011, Pandora essentially broke even on revenue of $75 million.JP Morgan analyst Doug Anmuth projects revenue of $83.3 million, reflecting 80% advertising growth and a40% increase in subscription sales. He also estimates that active users during the quarter increased to 43million from 40 million, with total listening hours up 87% from a year ago.Link: 214.635.2300
  6. 6. Pandora Still Has More Mobile-Ad Inventory Than ItCan SellShares in Pandora Media, the internet-radio pioneer that went public last year, fell after the companypredicted ad sales this quarter wouldnt meet analysts expectations.Pandora said yesterday that it expects consumer-advertising sales this quarter to be lowest of theyear.In a statement after markets closed yesterday, Pandora said its ad revenue this quarter would be $72million to $75 million. It predicted a loss, excluding one-time charges, of 18 cents to 21 cents a share.Analysts had forecast revenue of $86.4 million and a loss of 2 cents a share.Laura Martin, an analyst at Needham & Co., said Pandora has more mobile-ad inventory than it cansell. But she expects marketers to embrace the platform because about 70% of users listen on mobiledevices.Pandora faces growing sales and programming expenses. The company is accelerating hiring a salesforce in the top 10 U.S. radio markets, CEO Joe Kennedy said yesterday on a conference call. Marketingcosts rose 46% in the quarter ended Jan. 31, to $21 million. Programming expenses more thandoubled, to $48.2 million, as the number of listeners rose.Link: 214.635.2300
  7. 7. Spam Brand Unveils First (Animated) SpokespersonHormels Spam is using its first "spokesperson," an animated character dubbed "Sir Can-A-Lot," in a new campaign.Now celebrating its 75th year, Spam will employ the character in TV ads to run in 46markets during a six-month campaign, but also aims to leverage it to generate more socialmedia conversation for the brand, reports Ad Age.The campaign, from BBDO Minneapolis (Spams agency since the brand launched), will usethe character to "crusade to rescue the world from routine meals." Spam has been usinga "Break the Monotony" campaign, encouraging use of the product as an ingredient in a varietyof meals, since 2009.Spam has about 119,000 "likes" on its Facebook page, but only about 1,250 Twitterfollowers.Click the link below to watch the new commercial.Link: 214.635.2300
  8. 8. Facebook Seeks $700K From Users Who LostLawsuitA court in Berlin ruled this week that Facebook violated users rights with its Friend Finder feature, which drewon members email contacts to suggest friends. But in the U.S., Facebook not only won a potential class-actionlawsuit related to Friend Finder but is now seeking to recover more than $700,000 in attorneys fees from the fiveusers who brought the lawsuit, court papers reveal.The U.S. lawsuit -- brought by Robyn Cohen, Shannon Stoller, Christopher Marshall, Bryan Siglock and Debra Lewin -- alleged that Facebooks Friend Finder tool violated a California law that bans companies from using names or photosin ads without peoples consent.Friend Finder searches peoples email contacts to determine which ones are on Facebook and then suggests them asfriends. The users alleged that Facebook wrongly promoted Friend Finder by displaying members names andphotos in ads to their friends. Facebooks ads for the feature said that the members found other friends by using thetool, and suggested that people "give it a try."U.S. District Court Judge Richard Seeborg dimissed the case last October on the theory that Cohen and the otherusers had not shown they were injured by Friend Finder. Absent some tangible harm, the users did not have"standing" to proceed in federal court, the judge ruled. Seeborg never reached the substantive question of whetherthe tool violates Californias misappropriation law.Shortly after Seeborg threw out the lawsuit, Facebook quietly filed a motion seeking reimbursement of$706,950 for its attorneys work on the case. Facebook says the amount is "reasonable" given that users soughtmore than $100 million in damages. (Californias misappropriation law provides for damages of $750 per incident.)Facebook declined to comment on its efforts to obtain attorneys fees.Link: 214.635.2300
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  10. 10. SOCIALMEDIA 214.635.2300
  11. 11. The Global Candy CommunityStudents in a startup class at Boulder Digital Works conceived of a social way to get your international candyfix. The website,, asks users to sign up and complete a survey about what kind of candy fromaround the world they’d like to sample. When the project launches at the end of April, the goal will be to createa matchmaking and penpal-esque platform that will match those who want to taste a certain kind of candywith those who can actually get their hands on it. numantra.comLink: 214.635.2300
  12. 12. AmEx Turns Tweets Into Savings American Express card members can now sync their cards with Twitter and when they tweet using special hashtags, savings offers are loaded directly into their cards. When card members use their synced card for qualifying purchases online or in-store at participating merchants, the savings are automatically delivered via a statement credit within days.National merchant partners so far include 1-800-FLOWERS.COM, Best Buy, Century 21Department Store, The Cheesecake Factory, Dell, FedExOffice, FTD, Gulf, H&M, McDonald’s,, Sports Authority, Ticketmaster, VirginAmerica, Whole Foods Market and order to sync their cards, members go to follow instructions. All of the current American Express special offers are highlighted as“favorites” on the @americanexpress Twitter page. numantra.comLink: 214.635.2300
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  19. 19. INNOVATION 214.635.2300
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  21. 21. FAIL! OF THE WEEK 214.635.2300
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  23. 23. VIRAL VIDEO 214.635.2300
  24. 24. Help Remedies: Help I Want to Save a Life You’re already bleeding, so why not help save a life? Help Remedies: Help I Want to Save a Life is a kit that packages not only adhesive bandages, but also bone marrow donor kits. Now you to become part of the bone marrow donor community any time you cut yourself. The idea was conceived by Graham Douglas who watched his twin brother struggle finding a bone marrow donor. Douglas approached Help Remedies who put the idea into production by partnering with the world’s largest bone marrow donor organization, DKMS. The product is on sale on the Video: 214.635.2300
  25. 25. Air New Zealand Presents: Aussie AussieLink: 214.635.2300
  26. 26. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300