Pizza Friday 198


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The Man in Black, a 'Mad Men' promotion, Kobe and Lebron, interesting ear hair, and a new pair of underwear. It's not weird; it's just another Pizza Friday at Numantra.

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Pizza Friday 198

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS 214.635.2300
  3. 3. Facebook Upgrades Premium AdsAds will start popping up on News Feeds and as you log out of the site, Facebook announced Wednesday.Both Premium Ads and Sponsored Ads, which typically appear on the right side of pages, can now appear in theNews Feed -- both on the desktop and mobile version of Facebook. During testing in recent months, Hoefflingersaid ads appearing in the News Feed show a five-to-10-times higher click-through rate than other Facebook ads.Until now, the ad unit had allowed marketers to create ads inviting users to do things such as Liking a brandpage, taking a poll or RSVPing to an event.Now the ads will be created from content posted organically to their brand pages. Advertisers can generate adsbased on various types of posts, such as status updates (text), photos, videos, links, questions and events.Facebook also added “offers” as a new option, allowing companies to share discounts and promotions via PremiumAds. Log-out ads, or “stories” as Facebook prefers they be called, are one of four new “Premium” products foradvertisers that were announced at the Facebook Marketing Conference in New York. Some 37 million people in theU.S. log out of Facebook each day, providing another way for users to reach a large audience as they exit the site. Thelogout placement will be available starting in April.Link: 214.635.2300
  4. 4. New From Twitter: More Ads on Your PhoneWhile the marketing world awaits Facebooks announcement on mobile ads, Twitter just beatem to it. The microblogging platform announced today that its rolling out mobile ads on itsiPhone and Android apps. The move is key to boosting reach for Twitters ads, which are nowmostly confined to its website.Twitter says 55% of its monthly active users access the service through mobilephones, meaning the small screen is key to reaching Twitters audience.Similar to the introduction of promoted tweets on last summer, the platform willbegin with a small group of users who will see promoted tweets from brands they followand then expand to include nonfollowers, according to Twitter spokesman Matt Graves.The ads will initially appear only on Twitters official mobile app -- not on the vibrantecosystem of third-party apps, such as UberSocial, TweetCaster and Echofon, also accessingTwitter. Whether third-party apps should carry Twitter advertising has been a point ofcontention.Link: 214.635.2300
  5. 5. Controversy Brews Over Ads Promoting New Seasonof AMCs Mad MenJust weeks before the much-awaited return of AMCs "Mad Men," a promotional campaign forthe fifth season of the hit show about 1960s Madison Avenue is sparking controversy assome folks say it evokes images from the Sept. 11, 2001 terrorist attacks.In question is a minimalist image featured on billboards, on public telephone booths andin subway stations. It depicts a man wearing a suit stenciled in black, as he falls through thesky against a stark white background. Several family members of 9/11 victims that for them, theimage conjures the memory of people forced to jump out of the crumbling, blazing TwinTowers more than 10 years ago.AMC denies any link between its advertising and 9/11. In a statement, the network told theNew York Times: "The image of Don Draper tumbling through space has been used since theshow began in 2007 to represent a man whose life is in turmoil…”Link: 214.635.2300
  6. 6. The „Mad Men‟ Ad in Question: 214.635.2300
  7. 7. The Collapse of Print Advertising in 1 Graph You sometimes hear it said that newspapers are dead. Now, $20 billion is the kind of "dead" most people would trade their lives for. So the reason newspapers are in trouble isnt that they arent making lots of money -- they still are; advertising is a huge, huge business, as any app developer will try to tell you -- but that their business models and payroll depend on so much more money. The U.S. newspaper industry was built to support $50 billion to $60 billion in totalPrint newspaper ads have fallen by two-thirds from $60 advertising with the kind of staffs that a $50 billionbillion in the late-1990s to $20 billion in 2011. industry can abide. The layoffs, buyouts, and bankruptcies you hear about are the result of this massive correction in the face of falling revenue. The Internet took out prints knees in the last decade -- not all print*, but a lot. Link: 214.635.2300
  8. 8. $35 PC Sells Out in MinutesWant to get your hands on the $35 Raspberry Pi PC? You may have to wait a while.The tiny Linux-based computer, created by the U.K.-based Raspberry Pi Foundation and distributed by Premier Farnelland RS Components, went on sale Wednesday morning. Thousands of units were available, the companiessay, but they all got snatched up. The organizations are still accepting orders, but are not giving firm shipping dates.Raspberry Pi, which is the size of a flash card, sports a Broadcom 700MHz ARM processor, 256 MB of RAM andboots from an SD card running the Fedora version of Linux. There are two versions of the computer: The $35 ModelB, which was the first one produced, includes an Ethernet port and two USB ports, which the $25 Model A does not.The bare-bones device, Raspberry Pi’s site explains, is aimed at software and hardware enthusiasts, teachers andothers who “want to build exciting things.”Apparently, a lot of people fit that description. Although Raspberry Pi limited sales to one per person, the demandwas so strong that at press time Premier Farnell‟s site wasn‟t working.Despite brisk sales, The Raspberry Pi Foundation isn’t looking to get rich selling the devices. It will only make a“small profit” from each Raspberry Pi sold, which “we’ll be putting straight back into the charity,” according to itswebsite.Link: 214.635.2300
  9. 9. Sprite Launches New Global CampaignSprite is doubling down on basketball for its largest global effort yet.The brand will launch a campaign and global contest tonight as part of NBA All-Star weekend. A TVspot breaking tomorrow night shows Kobe Bryant and LeBron James preparing to jet around the worldto find undiscovered basketball talent in Sprites "Uncontainable Game" campaign.Bryant and James are coaches of "Team Intense" and "Team Sudden." Players can submit videosof their "sudden" or "intense" moves online to be judged by a panel of experts. Ultimately, two teamsof 12 amateur players each will be selected to compete in the "Uncontainable Game" at NBAAll-Star 2013. Sprite plans to carry the program into at least 2014.The campaign will run in 27 countries, making it the largest global campaign Sprite has everexecuted.Link: 214.635.2300
  10. 10. numantra.comLink: 214.635.2300
  11. 11. OUT-OF- HOME 214.635.2300
  12. 12. numantra.comLink: 214.635.2300
  13. 13. numantra.comLink: 214.635.2300
  14. 14. PRINT 214.635.2300
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  18. 18. DIRECT MAIL 214.635.2300
  19. 19. numantra.comLink: 214.635.2300
  20. 20. INNOVATION 214.635.2300
  21. 21. Microsoft: IllumishareAs part of Microsofts TechForum, the marketer unveiled Illumishare, a jaw-droppingtechnology that allows people to interact with physical objects remotely.Link: 214.635.2300
  22. 22. FAIL! OF THE WEEK 214.635.2300
  23. 23. numantra.com214.635.2300
  24. 24. CREATIVE VIDEO 214.635.2300
  25. 25. numantra.comLink: 214.635.2300
  26. 26. Pizza Friday is Numantra‟s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can‟t keep following years of tradition if we want to have an impact in today‟s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300