numantra.com214.635.2300
THENEWS       numantra.com       214.635.2300
Super Bowl Spots Keep Piling on Web ViewsOld wisdom: releasing your Super Bowl ad early on the web builds excitement and b...
An „Entertainment Device‟ Is Expected FromGoogleSAN FRANCISCO — Google is developing a home entertainment device, accordin...
Whats your Pinterest?The newest social media channel on the market, Pinterest (pronounced to rhyme with interest) is a vir...
Pinterest Hits 10 Million U.S. Monthly Uniques FasterThan Any Standalone Site Ever -comScoreTechCrunch has attained exclus...
Pinterest Challenging Google and Twitter for SmallBusiness BucksShareholic.com reports "Pinterest drives more referral tra...
How Pinterest Is Becoming the Next Big Thing inSocial Media for BusinessHeres a look at why some business owners -- partic...
5 News Organizations To Follow On PinterestIt came seemingly out of nowhere. Pinterest, a social network where users can c...
Pinterest secretly swaps links for profitAlthough still in open beta, Pinterest skyrocketed in 2011 and even surprised the...
Pinterest@numantra.compassword: welcome1                         numantra.comLink:                    214.635.2300
numantra.comLink:   214.635.2300
Upcoming SlideShare
Loading in …5
×

Pizza Friday 196

1,748 views

Published on

Super Bowl ads are continuing to pile up web reviews, Google is laying the groundwork for a "home entertainment device," and Pinterest is becoming a very notable competitor for Google and Twitter. Get the lowdown with this week's Pizza Friday!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,748
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pizza Friday 196

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS numantra.com 214.635.2300
  3. 3. Super Bowl Spots Keep Piling on Web ViewsOld wisdom: releasing your Super Bowl ad early on the web builds excitement and buzz for your spotand gives it a huge boost online. New wisdom: still true, but its not necessarily a requirement.In a special edition of the Viral Chart this week, were looking at cumulative online views for Super Bowlcampaigns as of early yesterday. As expected, ads released before the game, such as Volkswagens "TheDog Strikes Back" and Hondas "Matthews Day Off" are doing well, as are a host of other spots releasedearly from Audi, Kia and Toyota.But whats striking is ads that werent released before the game are also climbing up the chart, eventhough the competition had a head start. Chryslers controversial "Its Halftime in America" gained thisweek, even though the spot wasnt available before the game, and it was briefly pulled down from YouTubeover a mistaken copyright claim.M&Ms "Just My Shell" also did well, even thought the spot didnt go live online until the game (though therewas a lightly viewed teaser). Samsungs ad was also new, but it was part of a bigger campaign targetingApple that at this point many viewers recognize. The Doritos ads were already online, but no one knew thewinner until the game.Last year, VW worked the pre-release strategy to perfection with "The Force." This year, many emulated thatapproach. Long term, its the quality of the content (and the budget put behind distribution), not a fewweeks head start, that determines who rises to the top.Link: http://www.youtube.com/watch?v=MejbOFk7H6c numantra.com 214.635.2300
  4. 4. An „Entertainment Device‟ Is Expected FromGoogleSAN FRANCISCO — Google is developing a home entertainment device, according to people with knowledge of the company’splans, in a move that would bring it more broadly into consumer electronics. The device, which exists as a prototype and willeventually be sold as a branded item to consumers, is the company‟s most significant venture into hardware. While theinitial purpose of the device will be for streaming music, the eventual use could be much wider.Google still makes the vast majority of its money from Internet search. But as computing detaches from the desktop andlaptop, the company cannot afford to be marginalized. The new device is an effort to control the design, production and sale ofan entertainment device, just as its competitors have done so successfully. The device will have Bluetooth and Wi-Fi and, asGoogle noted in the application, it will “connect to other home electronics equipment.”Analysts are wary of Google’s venture into the notoriously cutthroat hardware field. Apple has loyal, sometimes fanaticalfollowers, and enviably rich profit margins. Amazon is willing to lose money on its devices and make it up on sales of content. Mostother hardware makers have a much tougher slog. But Google is seen as having little choice.“Google‟s future depends on extending its influence beyond the PC screen,” said James McQuivey, a Forrester analyst.“They’ve made tremendous progress in the mobile phone business, but their attempts to do the same thing with the TV and tabletflopped because the hardware manufacturers they relied on were not able to move fast enough.”Google’s larger goal, a person closely tied to the project said, was to connect everything in the home to theInternet, including light bulbs, speakers and TV sets. Google unveiled a “conceptual” version of a multi-purpose device lastyear at a developer conference.The perils of not having full control of the design and manufacturing of a device became apparent with Google TV, which wascodeveloped in 2010 by Google, Sony, Intel and Logitech. Reviewers hated it and the public scorned it. Guerrino De Luca, chiefexecutive of Logitech has acknowledged publicly that the Google TV was “a mistake of implementation of a gigantic nature.” numantra.comLink: 214.635.2300
  5. 5. Whats your Pinterest?The newest social media channel on the market, Pinterest (pronounced to rhyme with interest) is a virtual pinboardwhere users can share their own interests with others across the globe by simply “re-pinning” photos that pique theirfancy. Originating in Palo Alto, Calif., in March of 2010, the site has seen tremendous growth since its humblebeginnings, boasting a 429 percent increase from September 2011 to December 2011 alone and currentlydrawing on average 11 million users each month — catapulting the two-year-old site into the top five socialmedia sites.“Once you hop on it’s so easy to scroll through and find something that you like and by having that visual as opposed toall words, like on Facebook, helps a lot,” said Kronstedt, who spends two to three hours a day on Pinterest. “If you seesomething you like, you simply click on the image, pin it to a board of your choice and you’re done. It really is that easy.”According to Hitwise.com, about 70 percent of Pinterest users are females between the ages of 24 and 54. Inaddition to female dominance, the Midwest is one of the most Pinterest popular regions.“To this day, the Midwest is disproportionately represented given its population amongst our user base,” Pinterestfounder Ben Silbermann — an Iowa native — told the Des Moines Register earlier this year.ComScore.com reported Midwesterners are up to 102 percent more likely to visit Pinterest than the average U.S.Internet user. numantra.comLink: http://mashable.com/2012/01/29/pinterest-retail-infographic/ http://pinterest.com 214.635.2300
  6. 6. Pinterest Hits 10 Million U.S. Monthly Uniques FasterThan Any Standalone Site Ever -comScoreTechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S.visitors, crossing the 10 million mark faster than any other standalone site in history. (not true but close) numantra.comLink: 214.635.2300
  7. 7. Pinterest Challenging Google and Twitter for SmallBusiness BucksShareholic.com reports "Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined." Whileit doesnt show nearly as much clout as Facebook for January (which pulled in 26.4 percent of referral traffic as compared toPinterests 3.6 percent), its got the same numbers as Google and Twitter. That makes Pinterest a major player in the social mediafield.What it Means for Small Business OwnersSocial media strategist Stevie Wilson of LA-Story.com notes there is a way for small business owners to take advantage ofthe opportunities the site provides. She says its a good place to "test the waters" -- provided you utilize a strategy.Pinterest demands a very precise focus, and, as Wilson points out, "The trick for the small business person is to find thatmissing segment, that gap in the chain or market ... fill that."How it WorksImagine a tool that cuts your favorite photos, recipes or image online and posts them in easy-to-navigate groups andpages, allowing users to organize, subscribe, collect and comment on anything that catches their eye. You might include photos ofrecipes to try, books on your must-read list, a sweet idea for your daughters next birthday cake and a still-life composition thatmoves you. With Pinterest, users do the same thing and still keep their workspace tidy.Its for this reason Wilson suggests small business owners get focused and prepare a concise, well-developed strategy that worksfor a largely unknown quantity like Pinterest."Make sure you attribute your source material and tell the reader where to find it," she said. "Make sure your photos areterrific -- videos even better -- and make sure whatever is it that you are selling is in stock at that time you put it up. Makesure you have authentic voice, photos, and most of all, some video that encourages connection."The jurys still out about whether Pinterest will offer the consistency and staying power necessary to drive a major media effort.Still, the sites gaining a devoted following, and is worth watching. numantra.comLink: 214.635.2300
  8. 8. How Pinterest Is Becoming the Next Big Thing inSocial Media for BusinessHeres a look at why some business owners -- particularly retailers -- might want to seriously consider starting abusiness profile on Pinterest now.How Its Being UsedPerhaps the most powerful business application is the ability to post images of your companys products on yourPinterest board and link them back to your website. It works as a sort of virtual store catalog. But savvy social mediausers know not to get too promotional. For example, Whole Foods Market pins pictures of delicious-looking food, foodart and images of recycled or reused products to inspire customers to be environmentally responsibleDriving SalesPinterest already is driving buyers to some websites. In the last six months, the retail deal site ideeli.com has seen a446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold.Is Pinterest Right for Your Business?The site does have some drawbacks for businesses. If your product or service isnt particularly visual, your images maynot tie directly back to your brand. Pinterest also doesnt offer business-oriented features, and its search functionprioritizes pin and board subjects ahead of "people," the category that brands would fall into.The best way to determine if Pinterest could attract buyers is simply to give it a shot. Set up an account and startpinning things that are relevant to your business but not too promotional.Try creating an image of a special deal or coupon just for your Pinterest followers. Upload it to a new board for Deals.Perhaps offer a prize to the person who gets the most likes or comments on a re-pin of the coupon, and then see whoshares it the most. numantra.comLink: 214.635.2300
  9. 9. 5 News Organizations To Follow On PinterestIt came seemingly out of nowhere. Pinterest, a social network where users can create virtualpinboards, quietly transformed throughout 2011 from a niche interest site to a top 10 socialnetwork, all while still functioning under an “invite only” model. With solid growth like that, it’shard not to take notice. The site is more easily geared towards retailers, but journalistsand news organizations are beginning to experiment with ways they can tap into thePinterest market. Here are five of the news organizations you should be following onPinterest.It‟s interesting to note that some of the most successful brands eager to take onPinterest are actually print magazines. That’s because Pinterest’s ethos is so conducive towhat magazines have done for years: coupling glossy photos, stories and anecdotes for publicconsumption. As one user in the Denver Post put it, “Pinterest is like getting a newmagazine in the mail every day.”TIME Magazine over 1,650 followersLIFE.com Newsweek & The Daily BeastThe Wall Street Journal Mashable acquired almost 8,600 followers numantra.comLink: 214.635.2300
  10. 10. Pinterest secretly swaps links for profitAlthough still in open beta, Pinterest skyrocketed in 2011 and even surprised the industry at the speed of itsgrowth. TechCrunch reported that site attracts 10 million monthly unique visitors in the U.S. alone. It isnt allgravy for some loyal users, however.The affiliate marketing blog GTO Managemen noticed that links were being changed without notice tomembers. Instead of going to a users link, Pinterest is swapping out the links to the benefit of its partnerSkimlinks. "I discovered that a pin that linked to one of our merchant clients was swapped out for a Skimlinksaffiliate link," Joel Garcia said in a blog post. Garcia repeated this experiment a few times with varied results.According to social media blogger Josh Davis, Skimlinks automatically goes through a site and convertsaffiliate links, so that it will point to its own.The problem isnt that Pinterest is trying to monetize. The problem is that users are left in the dark.This is especially troublesome for organizations using Pinterest to promote their products. Davis explainedthat "if the store has an affiliate program, it is highly likely that those links now will have an affiliatecode in them that gives Pinterest a percentage of any sales."Davis pointed out that monetizing without using ads has appeal when considering the userexperience. However, lack of disclosure is definitely an issue. numantra.comLink: 214.635.2300
  11. 11. Pinterest@numantra.compassword: welcome1 numantra.comLink: 214.635.2300
  12. 12. numantra.comLink: 214.635.2300

×