Obviously, the rules have changed drastically. Thanks to a major shift in economics as well as the balance of social-political power in our culture, marketers are scrambling to connect with the unpredictable moving target of today's consumer.
J. Walker Smith presents some powerful insights into where we've come from and where we're headed as a consumer society living in a Post Abundance world. His article "Enough of Too Much" appeared in the November 2008 issue of Media. It has been summarized in the form of the following brief presentation.