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IMC & PR Presented to the PRSSA on March 10, 2010
Mike Heronime <ul><li>Graduated from North Texas in 1986 </li></ul><ul><li>BFA in Advertising Design </li></ul><ul><li>Dou...
Mike Heronime
Numantra
Numantra Clients
Media Explosion
 
 
 
 
 
 
Consumers  Take Over
Signs that the Consumer is in Control <ul><li>Media fragmentation </li></ul><ul><li>Explosion of cable TV </li></ul><ul><l...
BUZZWORTHY
 
<ul><li>http://www.youtube.com/watch?v=7iti8Ivy--s </li></ul>
 
<ul><li>http://www.youtube.com/watch?v=aTJuibSn-KQ </li></ul>
 
<ul><li>http://www.youtube.com/watch?v=SI-rsong4xs </li></ul>
Discussion Mike Heronime [email_address] This presentation is available at  http://www.slideshare.net/mheronime
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IMC and PR

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A brief presentation about the increasing need for PR as a part of the integrated communications mix with 3 examples of how it's been done successfully.

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IMC and PR

  1. 1. IMC & PR Presented to the PRSSA on March 10, 2010
  2. 2. Mike Heronime <ul><li>Graduated from North Texas in 1986 </li></ul><ul><li>BFA in Advertising Design </li></ul><ul><li>Double Minor: RTVF & Journalism </li></ul><ul><li>Began career as an Art Director </li></ul><ul><li>Creative Director </li></ul><ul><li>Director of Strategic Services </li></ul><ul><li>UNT Adjunct Professor: Principles in Advertising </li></ul>
  3. 3. Mike Heronime
  4. 4. Numantra
  5. 5. Numantra Clients
  6. 6. Media Explosion
  7. 13. Consumers Take Over
  8. 14. Signs that the Consumer is in Control <ul><li>Media fragmentation </li></ul><ul><li>Explosion of cable TV </li></ul><ul><li>Birth of the Internet </li></ul><ul><li>FedEx </li></ul><ul><li>TiVo/DVRs </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Rise of the Blog </li></ul><ul><li>Social Networking </li></ul><ul><li>Consumer Generated Media </li></ul>
  9. 15. BUZZWORTHY
  10. 17. <ul><li>http://www.youtube.com/watch?v=7iti8Ivy--s </li></ul>
  11. 19. <ul><li>http://www.youtube.com/watch?v=aTJuibSn-KQ </li></ul>
  12. 21. <ul><li>http://www.youtube.com/watch?v=SI-rsong4xs </li></ul>
  13. 22. Discussion Mike Heronime [email_address] This presentation is available at http://www.slideshare.net/mheronime

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