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Web Site Visibility in the Giant Graph of Commerce Data

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In this talk, I explain the impact of the GoodRelations vocabulary, the RDFa syntax for rich meta-data, and the Linked Data initiative for Search Engine Optimization (SEO).

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Web Site Visibility in the Giant Graph of Commerce Data

  1. 1. GoodRelations & RDFa: Site Visibility in the Giant Graph of Commerce Data Dr. Martin Hepp Professor, Head of Group Universität der Bundeswehr München, Germany
  2. 2. No Unified View: Jumping Back and Forth Across Data Silos Site Page Page Search Engine Results 1 1 2 Search Engine Results Search Engine Results Search Engine Results Page Page 3 4 Site Page 2 5 Site Page Page Page 3 6 7 8
  3. 3. Today: Loss of Variety and Detail Many Different Variety in Products Preferences Web Search Manufacturers & Consumers Retailers
  4. 4. Overly Price Competition Only 1 – 2 Product Models Considered Comparison Shopping on the Small Subset
  5. 5. GoodRelations: A Unified View on Commerce Data on the Web Extraction and Reuse Arbitrary Query Manufacturers Retailers Payment Delivery Product Model Warranty Master Data Auctions
  6. 6. Principle 1: Piggybacking Rich Meta-Data
  7. 7. Principle 2: Build Links to Data, not just to Documents hasMakeAndModel isCompatibleWith
  8. 8. Key Challenge for Site Owners Add Rich Meta-Data Link to Useful Data •  Price •  Manufacturer •  Product Features •  Related Products •  Payment Options •  Reviews •  Stores •  Opening Hours Site Visibility in the Giant Graph of Commerce Data
  9. 9. Impact on SEO Traditional GoodRelations & RDFa •  Becoming #1 for •  Maximizing site broad queries visibility for specific –  “Restaurant Chicago” searches •  Engine-specific –  Product features –  Location •  Engine-neutral
  10. 10. Multi-hub Affiliate Marketing •  Rewarding multiple affiliates who contribute to closing a deal •  Examples –  Translations –  Better rich meta-data Original Variant 1 Variant 2
  11. 11. Immediate Benefit: Yahoo Enhanced by SearchMonkey
  12. 12. Mobile: iPhone, Android, Windows Mobile http://www.mobeedo.com
  13. 13. http://igoogr.appspot.com/
  14. 14. http://igoogr.appspot.com/
  15. 15. How?
  16. 16. GoodRelations Scenarios Minimal Simple Comprehensive
  17. 17. GoodRelations CookBook http://tr.im/cookbook
  18. 18. Extensions for Shop Software •  osCommerce –  http://code.google.com/p/goodrelations-for-oscommerce/ •  Joomla/Virtuemart –  http://code.google.com/p/goodrelations-for-joomla/ •  Oxid eSales –  http://www.ebusiness-unibw.org/wiki/GoodRelations4Oxid •  Magento –  Extension: Uwe Stoll, http://www.semantium.de/ –  Testshop: http://www.la-mousson.de/ •  Planned: Drupal/Ubercart, …
  19. 19. Please Follow-up http://purl.org/goodrelations/ Twitter: mfhepp Skype: mfhepp
  20. 20. Thank you! Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org

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