SSME-PT Service Meeting "Aprender Serviços" - Ana Paula Queiroga - IPAM

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SSME-PT Service Meeting "Aprender Serviços" - Ana Paula Queiroga - IPAM

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  2. 2. “Aprender Serviços”Ana Paula Queiroga (asantos@ipam.pt)Direcção de Mestrados IPAM – PORTO www.ipam.pt<br />2<br />FEUP-1st ServiceMeeting 22-03-2010<br />
  3. 3. FEUP-1st Service Meeting 22-03-2010<br />3<br />MARKETING APPROACH<br />
  4. 4. FEUP-1st Service Meeting 22-03-2010<br />4<br />
  5. 5. FEUP-1st Service Meeting 22-03-2010<br />5<br />BOTHBRAIN MATTERS<br />Racional<br />Lógico<br />Linear<br />Visão Analítica<br />Literal<br />Objectivo<br />Pressão do tempo<br />Precisão<br />Criativo<br />Intuitivo<br />Imprevisível<br />Visão Holística<br />Perceptivo<br />Subjectivo<br />No Stress<br />Ambíguo<br />
  6. 6. FEUP-1st Service Meeting 22-03-2010<br />Neuromarketing<br />Marketing Relacional<br />Marketing Sensorial<br />Buzz Marketing<br />Marketing Digital<br />Marketing Societal<br />Kids Marketinhg<br />Marketing Estratégico<br />Marketing Mix<br />Direcção Comercial<br />Servuction<br />Desenho do Serviço Operações do Serviço<br />
  7. 7. FEUP-1st ServiceMeeting 22-03-2010<br />7<br />Health Care Customer Care Experiências de Consumo Design & Inovação Value Scorecard <br />
  8. 8. FEUP-1st Service Meeting 22-03-2010<br />8<br />
  9. 9. OBRIGADAAna Paula Queiroga (asantos@ipam.pt)Direcção de Mestrados IPAM – PORTOwww.ipam.pt<br />9<br />FEUP-1st Service Meeting 22-03-2010<br />

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