Building an Engagement & Communications Plan<br />Lindsay Theile ‘04<br />Danielle Germain ‘93<br />Cynthia Reed ‘80<br />
Why communicate?<br /><ul><li>Fosters community between reunion cycles
Builds trust and engagement with your class
Creates new connections between classmates and the college</li></li></ul><li>What to communicate?<br /><ul><li>What intere...
How to communicate?<br /><ul><li>Class newsletters
Class website
Social media (Facebook, Twitter, YouTube)
MHConnect
Birthday cards
Personal communication
Interactive (quiz, contest)</li></li></ul><li>When to communicate<br /><ul><li>Have a rhythm
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Commun updtd

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Commun updtd

  1. 1. Building an Engagement & Communications Plan<br />Lindsay Theile ‘04<br />Danielle Germain ‘93<br />Cynthia Reed ‘80<br />
  2. 2. Why communicate?<br /><ul><li>Fosters community between reunion cycles
  3. 3. Builds trust and engagement with your class
  4. 4. Creates new connections between classmates and the college</li></li></ul><li>What to communicate?<br /><ul><li>What interests your class?</li></ul>News about the college / Alumnae Association<br />Stories about classmates<br />Class events (mini reunions, etc.)<br />Milestones (first class baby, first class alumnae daughter, granddaughter, etc.)<br />
  5. 5. How to communicate?<br /><ul><li>Class newsletters
  6. 6. Class website
  7. 7. Social media (Facebook, Twitter, YouTube)
  8. 8. MHConnect
  9. 9. Birthday cards
  10. 10. Personal communication
  11. 11. Interactive (quiz, contest)</li></li></ul><li>When to communicate<br /><ul><li>Have a rhythm
  12. 12. MHC annual events</li></li></ul><li>Example Communications Plan<br />
  13. 13. Building Class Unity<br />Awards:<br /><ul><li>Internal Awards
  14. 14. External Awards</li></li></ul><li>Building Class Unity<br />The options are endless:<br /><ul><li>Be creative
  15. 15. Solicit input
  16. 16. Be budget conscious</li></li></ul><li>Building Class Unity<br /><ul><li>Virtual Elfing
  17. 17. Mini Reunions
  18. 18. Birthday, Holiday, New Years Cards
  19. 19. Mountain Day </li></li></ul><li>Best Practices - birthdays<br />
  20. 20. Questions? Discussion?<br />

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