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Google {Learning} Analytics GEUG14

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More context and link to video recording: http://mashe.hawksey.info/2014/06/geug14-presentation-google-learning-analytics/

Presentation given at University of York Google Apps for Education European User Group meeting (GEUG14) exploring how Google Analytics could be used for Learning Analytics

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Google {Learning} Analytics GEUG14

  1. 1. Google {Learning} Analytics Presented at Martin Hawksey This work is licensed under a Creative Commons Attribution 3.0 Unported License. CC-BY mhawksey
  2. 2. alt.ac.ukhttp://bit.ly/GEUG14-Analytics All links bundled in http://bit.ly/GEUG14-Analytics @mhawksey+MartinHawksey
  3. 3. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Learning Analytics “Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs” "Call for Papers of the 1st International Conference on Learning Analytics & Knowledge (LAK 2011)"
  4. 4. An Example
  5. 5. alt.ac.uk Optimal Video Length Philip Guo, Optimal Video Length for Student Engagement
  6. 6. alt.ac.uk YouTube Analytics {api}
  7. 7. YouTube Analytics
  8. 8. YouTube Analytics
  9. 9. YouTube Analytics
  10. 10. YouTube Analytics
  11. 11. alt.ac.uk
  12. 12. alt.ac.ukhttp://bit.ly/GEUG14-Analytics What does Google Analytics give? ◊ Demographics – Overview (overview of traffic by age and gender) – Age (traffic by age ranges) – Gender (traffic by gender) ◊ Frequency & Recency ◊ Engagement ◊ …
  13. 13. alt.ac.ukhttp://bit.ly/GEUG14-Analytics The challenge ◊ Collection – getting data into Google Analytics in a sustainable way ◊ Connection – access to Google Analytics data and analysis
  14. 14. Collection
  15. 15. alt.ac.uk
  16. 16. alt.ac.uk Collection
  17. 17. alt.ac.uk Collection
  18. 18. alt.ac.uk Collection
  19. 19. alt.ac.uk Collection
  20. 20. alt.ac.uk Collection
  21. 21. alt.ac.uk Collection
  22. 22. alt.ac.uk Collection
  23. 23. alt.ac.uk
  24. 24. Connection
  25. 25. alt.ac.uk Google Analytics Web View
  26. 26. alt.ac.ukhttp://bit.ly/GEUG14-Analytics {api} Google Analytics APIs ◊ ▾Collection APIs & SDKs – ▸Web Tracking – ▸Android SDK – ▸iOS SDK – ▸Measurement Protocol ◊ ▾Configuration APIs – ▸Management API – ▸Provisioning API ◊ ▾Reporting APIs – ▸Core Reporting API – ▸Embed API – ▸MCF Reporting API – ▸Metadata API – ▸Real Time Reporting APIBeta
  27. 27. alt.ac.uk Google Analytics superProxy screenshot © seoeditors.com Controlled distribution of data
  28. 28. alt.ac.ukhttp://bit.ly/GEUG14-Analytics
  29. 29. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Extending the idea…
  30. 30. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Extending the idea…
  31. 31. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Summary ◊ GA usage policy prevents tracking with user identifiable data ◊ Not just the web – mobile platforms and anything else that can ping Measurement API
  32. 32. alt.ac.ukhttp://bit.ly/GEUG14-Analytics All links bundled in http://bit.ly/GEUG14-Analytics @mhawksey+MartinHawksey
  33. 33. Association for Learning Technology Registered charity number: 1063519 www.alt.ac.uk @A_L_T

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