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Google {Learning} Analytics GEUG14

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Google {Learning} Analytics GEUG14

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More context and link to video recording: http://mashe.hawksey.info/2014/06/geug14-presentation-google-learning-analytics/

Presentation given at University of York Google Apps for Education European User Group meeting (GEUG14) exploring how Google Analytics could be used for Learning Analytics

More context and link to video recording: http://mashe.hawksey.info/2014/06/geug14-presentation-google-learning-analytics/

Presentation given at University of York Google Apps for Education European User Group meeting (GEUG14) exploring how Google Analytics could be used for Learning Analytics

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Google {Learning} Analytics GEUG14

  1. 1. Google {Learning} Analytics Presented at Martin Hawksey This work is licensed under a Creative Commons Attribution 3.0 Unported License. CC-BY mhawksey
  2. 2. alt.ac.ukhttp://bit.ly/GEUG14-Analytics All links bundled in http://bit.ly/GEUG14-Analytics @mhawksey+MartinHawksey
  3. 3. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Learning Analytics “Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs” "Call for Papers of the 1st International Conference on Learning Analytics & Knowledge (LAK 2011)"
  4. 4. An Example
  5. 5. alt.ac.uk Optimal Video Length Philip Guo, Optimal Video Length for Student Engagement
  6. 6. alt.ac.uk YouTube Analytics {api}
  7. 7. YouTube Analytics
  8. 8. YouTube Analytics
  9. 9. YouTube Analytics
  10. 10. YouTube Analytics
  11. 11. alt.ac.uk
  12. 12. alt.ac.ukhttp://bit.ly/GEUG14-Analytics What does Google Analytics give? ◊ Demographics – Overview (overview of traffic by age and gender) – Age (traffic by age ranges) – Gender (traffic by gender) ◊ Frequency & Recency ◊ Engagement ◊ …
  13. 13. alt.ac.ukhttp://bit.ly/GEUG14-Analytics The challenge ◊ Collection – getting data into Google Analytics in a sustainable way ◊ Connection – access to Google Analytics data and analysis
  14. 14. Collection
  15. 15. alt.ac.uk
  16. 16. alt.ac.uk Collection
  17. 17. alt.ac.uk Collection
  18. 18. alt.ac.uk Collection
  19. 19. alt.ac.uk Collection
  20. 20. alt.ac.uk Collection
  21. 21. alt.ac.uk Collection
  22. 22. alt.ac.uk Collection
  23. 23. alt.ac.uk
  24. 24. Connection
  25. 25. alt.ac.uk Google Analytics Web View
  26. 26. alt.ac.ukhttp://bit.ly/GEUG14-Analytics {api} Google Analytics APIs ◊ ▾Collection APIs & SDKs – ▸Web Tracking – ▸Android SDK – ▸iOS SDK – ▸Measurement Protocol ◊ ▾Configuration APIs – ▸Management API – ▸Provisioning API ◊ ▾Reporting APIs – ▸Core Reporting API – ▸Embed API – ▸MCF Reporting API – ▸Metadata API – ▸Real Time Reporting APIBeta
  27. 27. alt.ac.uk Google Analytics superProxy screenshot © seoeditors.com Controlled distribution of data
  28. 28. alt.ac.ukhttp://bit.ly/GEUG14-Analytics
  29. 29. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Extending the idea…
  30. 30. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Extending the idea…
  31. 31. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Summary ◊ GA usage policy prevents tracking with user identifiable data ◊ Not just the web – mobile platforms and anything else that can ping Measurement API
  32. 32. alt.ac.ukhttp://bit.ly/GEUG14-Analytics All links bundled in http://bit.ly/GEUG14-Analytics @mhawksey+MartinHawksey
  33. 33. Association for Learning Technology Registered charity number: 1063519 www.alt.ac.uk @A_L_T

Editor's Notes

  • edX analysis of optimum instructional video length. Data suggests maximum length of 6 minutes for best engagement.
  • A similar analysis is achievable with YouTube Analytics
  • YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
  • YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
  • YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
  • YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
  • Google Analytics – you’ve all heard of right? Last time I looked 98% of UK HE main websites were using GA.
  • Continuing with the Youtube example (but other players and interactions can be tracked). Lots of examples of how you can track things other than pageviews. Often the issue is deployment. Each time you want to track something new you need to deploy new code on your webserver. The solution…
  • Google Tag Manager

    Add a container once and allows you to update tracking from the cloud

    Uses tags rules and macros


    youtube.com/watch?v=KRvbFpeZ11Y
  • An example..
  • An example..
  • An example..
  • An example..
  • An example..
  • An example..
  • Limitation: Data is based on embedded plays

    Once you’ve installed the container can preview, debug and publish. You can even watch the results in realtime.

    The point to stress this isn’t just about tracking youtube plays. Anything clickable or generating data could potentially be tracked. This might include MCQs, downloads etc.
  • Connection to the data and analysis
  • Web interface permits the grouping and filtering or data to distribute to individuals.

    View -> Grouping and Filter

    Personal -> segmentations, groupings …

    Question of how scalable this is.
  • Collection
    Configuration
    Reporting

    ▾Collection APIs & SDKs
    ▸Web Tracking
    ▸Android SDK
    ▸iOS SDK
    ▸Measurement Protocol
    ▾Configuration APIs
    ▸Management API (v3)
    ▸Provisioning API (v3)
    ▾Reporting APIs
    ▸Core Reporting API (v3)
    ▸Embed API
    ▸MCF Reporting API (v3)
    ▸Metadata API (v3)
    ▸Real Time Reporting API (v3)Beta
  • The Google Analytics superProxy allows you to publicly share your Google Analytics reporting data. You can use it to power your own custom dashboards and widgets, transform responses to various formats, test, and much more.
    The Google Analytics superProxy works with the Core Reporting API, Real Time Reporting API , and Multi-Channel Funnels Reporting API.

  • A more home grown solution using Google Sheets and Google Apps Script
  • Mentioned it not just about tracking watched videos…
  • Mentioned it not just about tracking watched videos…

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