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Cost, Reach and Engagement

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Cost, Reach and Engagement

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Presentation given at the JISC Winter Fayre in Edinburgh on 25th February 2011.

The presentation looks at the growing influence of social networking sites in course and resource discovery/promotion.

More information here http://mashe.hawksey.info/2011/03/value-of-recommendation/

Presentation given at the JISC Winter Fayre in Edinburgh on 25th February 2011.

The presentation looks at the growing influence of social networking sites in course and resource discovery/promotion.

More information here http://mashe.hawksey.info/2011/03/value-of-recommendation/

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Cost, Reach and Engagement

  1. 1. Cost, Reach and Engagement #jiscwf #n2<br />Cost, Reach and Engagement<br />CREATE, Reach and Engage<br />Martin Hawksey or @mhawksey<br />e-Learning Advisor (Higher Education) <br />http://www.rsc-ne-scotland.ac.uk/<br />RSCs – Stimulating and supporting innovation in learning<br />
  2. 2. Slides are available from http://slidesha.re/esO0Mn<br />Links for this presentation are bundled at http://bit.ly/jiscwf-n2← case sensitive <br />If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey)<br />Cost, Reach and Engagement #jiscwf #n2<br />
  3. 3. History of web search: In the beginning …<br />Cost, Reach and Engagement #jiscwf #n2<br />First Web Server from Wikimedia Commons<br />
  4. 4. History of web search: In the beginning …<br />Cost, Reach and Engagement #jiscwf #n2<br />Archie By DavidDMuir<br />
  5. 5. Cost, Reach and Engagement #jiscwf #n2<br />
  6. 6. Recommendation<br />Cost, Reach and Engagement #jiscwf #n2<br />
  7. 7. Cost, Reach and Engagement #jiscwf #n2<br />
  8. 8. Cost, Reach and Engagement #jiscwf #n2<br />
  9. 9. Cost, Reach and Engagement #jiscwf #n2<br />
  10. 10. Cost, Reach and Engagement #jiscwf #n2<br />
  11. 11. Cost, Reach and Engagement #jiscwf #n2<br />$2.34<br />
  12. 12. Cost, Reach and Engagement #jiscwf #n2<br />$2.34<br />
  13. 13. Cost, Reach and Engagement #jiscwf #n2<br />$2.34<br />$0.90<br />
  14. 14. Cost, Reach and Engagement #jiscwf #n2<br />$2.34<br />$0.90<br />
  15. 15. Cost, Reach and Engagement #jiscwf #n2<br />$0.43<br />$2.34<br />$0.90<br />
  16. 16. Cost, Reach and Engagement #jiscwf #n2<br />$0.43<br />$2.34<br />$0.90<br />
  17. 17. Cost, Reach and Engagement #jiscwf #n2<br />$0.43<br />$2.34<br />$0.90<br />$2.52<br />
  18. 18. Cost, Reach and Engagement #jiscwf #n2<br />$0.43<br />$2.34<br />$0.90<br />$2.52<br />Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/<br />
  19. 19. How can I recommend courses at your institution?<br />Cost, Reach and Engagement #jiscwf #n2<br />
  20. 20. How can I recommend resources on your course?<br />Cost, Reach and Engagement #jiscwf #n2<br />
  21. 21. Ways to enable recommendation<br />Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/<br />Use a share button service like ShareThisAddToAny<br />Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1 <br />Cost, Reach and Engagement #jiscwf #n2<br />
  22. 22. Google Social Search<br />Cost, Reach and Engagement #jiscwf #n2<br />
  23. 23. Thank you!<br />Questions?<br />Cost, Reach and Engagement #jiscwf #n2<br />
  24. 24. mhawksey@rsc-ne-scotland.ac.uk<br />@mhawksey<br />RSC MASHehttp://bit.ly/mashe<br />Cost, Reach and Engagement #jiscwf #n2<br />

Editor's Notes

  • Archie is a tool for indexing FTP archives, allowing people to find specific files. It is considered to be the first Internet search engine.[1] The original implementation was written in 1990 by Alan Emtage, Bill Heelan, and J. Peter Deutsch, then students at McGill University inMontreal.
  • Google&apos;s PageRank method

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