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creating  short  and effective  outreach videos Matt Harp [email_address]   Anali Perry [email_address] Mimmo Bonanni [ema...
Workshop Outline
What are YOUR goals?
Minute 33: Exhibits View on YouTube
University of Waterloo View on YouTube Other Library Minutes and shorts... LWTC Learning Commons View on YouTube Texas Tec...
ideas plan and schedule talking points meet goals
keep it   simple “ I hate when things are hard to understand or complicated.  It needs to say what it is .”
Try it!  Take an idea and workshop it. Nailing down the 3 - 5 points you can tackle in a minute Snippets (not brochure len...
 
<ul><li>Try it!  </li></ul><ul><li>Pick talent  (1 – 2 people) </li></ul><ul><li>Crew (rotate): 1 camera, 1 Sound, 1 direc...
edit refine till it’s right
 
Try it!  Import and organize footage Add in and out to clips Drag to timeline Adjust edit and repeat Add Graphics Add Musi...
 
<ul><li>Try it!  </li></ul><ul><li>Save Project </li></ul><ul><li>Export Using Quick Time </li></ul><ul><li>Open Compresso...
distribute and promote finally…
 
<ul><li>Try it!   </li></ul><ul><li>Load content to web </li></ul><ul><li>Discuss distribution option </li></ul><ul><li>Me...
integration
leverage resources resource links  tags twitter feed descriptions/metadata
lessons budget keep it real keep it simple
lib.asu.edu/librarychannel @asulibraries questions Matthew Harp [email_address] /asulibraries Anali Perry [email_address] ...
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The Library Minute: Creating Short and Effective Outreach Videos

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Presented November 28, 2011 at AzLA 2011 - Tucson, Arizona

Matthew Harp, Mimmo Bonanni, and Anali Perry

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking through the entire production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short video with participants in three steps: 1) Conceptualization and Planning 2) Recording 3) Editing and Distribution. Digital Production Manger Matthew Harp will demonstrate the tools and process and elaborate on the use of social media, YouTube, and the Internet Archive in the distribution plan. Together with Mimmo Bonanni and Library Minute Host Anali Perry, we’ll share our tips and tricks for video production using whatever resources are available.

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The Library Minute: Creating Short and Effective Outreach Videos

  1. 1. creating short and effective outreach videos Matt Harp [email_address] Anali Perry [email_address] Mimmo Bonanni [email_address]
  2. 2. Workshop Outline
  3. 3. What are YOUR goals?
  4. 4. Minute 33: Exhibits View on YouTube
  5. 5. University of Waterloo View on YouTube Other Library Minutes and shorts... LWTC Learning Commons View on YouTube Texas Tech University Library View on YouTube USC Libraries View on YouTube
  6. 6. ideas plan and schedule talking points meet goals
  7. 7. keep it simple “ I hate when things are hard to understand or complicated. It needs to say what it is .”
  8. 8. Try it! Take an idea and workshop it. Nailing down the 3 - 5 points you can tackle in a minute Snippets (not brochure length dialogue) forming a brief narrative (talking points) hardest part in planning Introduce, highlight and wrap up NO Script NOT a Tutorial You have 20 minutes! <ul><li>Suggestions.... </li></ul><ul><li>Securing your stuff </li></ul><ul><li>Library Spaces </li></ul><ul><li>author readings </li></ul><ul><li>children's books </li></ul><ul><li>How to signup for a library workstation </li></ul><ul><li>Printing </li></ul><ul><li>Borrow eBooks Read on your kindle or nook </li></ul>
  9. 10. <ul><li>Try it! </li></ul><ul><li>Pick talent (1 – 2 people) </li></ul><ul><li>Crew (rotate): 1 camera, 1 Sound, 1 director, assistants </li></ul><ul><li>Record opening, points, and closing </li></ul><ul><li>HAVE FUN </li></ul><ul><li>You have 20 minutes! </li></ul>
  10. 11. edit refine till it’s right
  11. 13. Try it! Import and organize footage Add in and out to clips Drag to timeline Adjust edit and repeat Add Graphics Add Music and effects Remember to Save your Project You have 40 minutes! What you should learn… Identify Preview and Program monitors Timeline basics Keyboard Shortcuts Adjusting Edits in Timeline Difference between video and audio tracks Keeping Sync Basic Tip: “Scrub” Final Cut Timeline View quickly, easily! You can use the J-K-L keys to play a clip or a sequence backward of forward. Multiple taps increase speed. J -> Play backward K -> Stop playing L -> Play forward &quot;I&quot; sets in Point &quot;O&quot; sets Out-Point
  12. 15. <ul><li>Try it! </li></ul><ul><li>Save Project </li></ul><ul><li>Export Using Quick Time </li></ul><ul><li>Open Compressor </li></ul><ul><li>Import Source </li></ul><ul><li>Add Metadata </li></ul><ul><li>Select Formats </li></ul><ul><li>Select Destination </li></ul><ul><li>Review </li></ul><ul><li>You have 20 minutes! </li></ul>What you should learn… Formats and Compression Metadata Basics
  13. 16. distribute and promote finally…
  14. 18. <ul><li>Try it! </li></ul><ul><li>Load content to web </li></ul><ul><li>Discuss distribution option </li></ul><ul><li>Metadata:How would you describe? </li></ul><ul><li>Talk Marketing Strategies </li></ul>
  15. 19. integration
  16. 20. leverage resources resource links tags twitter feed descriptions/metadata
  17. 21. lessons budget keep it real keep it simple
  18. 22. lib.asu.edu/librarychannel @asulibraries questions Matthew Harp [email_address] /asulibraries Anali Perry [email_address] Mimmo Bonanni [email_address] https://sites.google.com/a/asu.edu/shortlibraryvideos/

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