Website Visitor’s Experience
‘Don’t Make Them Think!’
Masrur Hannan

www.linkedin.com/in/masrurhannan

Content „mostly‟ ba...
Discussion Topics
• What is User Experience (UX)?
[2 minutes, 2 Slides]
• How to Design User’s Experience
[3 minutes, 3 Sl...
What is User Experience (UX)?
User Experience (UX) in daily life
What is User Experience Design?
How to design User’s Experience
Bonolota Designs’ methodologies in User Experience
Design:

1.Initial RESEARCH
2.Prototypi...
User Experience (UX) Design objective
User’s Experience Design and Websites
Website Visitor’s Experience - ‘Don’t Make Them Think!’

Any Web Page, should be:

1...
Website Visitor’s Experience Design

When creating a site, the most important job is to get rid
of Visitor’s question mark...
Website Visitor’s Experience Design
Website Visitor’s Experience Design
Things that make us think
Links and buttons that aren’t obviously clickable.
· Where a...
Website Visitor’s Experience Design

We don’t read pages. We scan them.
Website Visitor’s Experience Design
Website Visitor’s Experience Design
Glancing around, a website visitor should be able to
point at the different areas of t...
Website Visitor’s Experience Design
Designing the Home Page: 'conveying the big
picture'.
• Site identity and mission
• Si...
Website Visitor’s Experience Design
Designing the Home Page, getting the
message across:
1. The tagline – precise, NOT vag...
Website Visitor’s Experience Design

Things that can diminish goodwill:
1. Hiding information that visitors want
2. Punish...
Website Visitor’s Experience Design

Things that can increase goodwill:
1. Save visitors steps wherever you can
2. Know wh...
Thanks! …
Sorry, perhaps NO time for Q&A?

URLs: www.bonolota.com (coming soon)
www.fb.com/bonolotadesigns
Email: contact@...
Upcoming SlideShare
Loading in …5
×

Website visitor’s experience ‘don’t make them think' - masur hannan - 3 nov 2013

938 views

Published on

A quick 10 minute talk at Google Business Group (GBG) Dhaka event of "How to design a Good Website" - based on Steve Krugg's book Don't Make Me Think, by Masrur Hannan.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
938
On SlideShare
0
From Embeds
0
Number of Embeds
49
Actions
Shares
0
Downloads
22
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Website visitor’s experience ‘don’t make them think' - masur hannan - 3 nov 2013

  1. 1. Website Visitor’s Experience ‘Don’t Make Them Think!’ Masrur Hannan www.linkedin.com/in/masrurhannan Content „mostly‟ based on: Don‟t Make Me Think, by Steve Krugg, Ex- Apple UX personnel.
  2. 2. Discussion Topics • What is User Experience (UX)? [2 minutes, 2 Slides] • How to Design User’s Experience [3 minutes, 3 Slides] • Website Visitor’s Experience [5 minutes, 11 Slides]
  3. 3. What is User Experience (UX)?
  4. 4. User Experience (UX) in daily life
  5. 5. What is User Experience Design?
  6. 6. How to design User’s Experience Bonolota Designs’ methodologies in User Experience Design: 1.Initial RESEARCH 2.Prototyping 3.User Testing of prototypes 4.Iterative design and development with USER TESTING 5.Post-launch performance measuring
  7. 7. User Experience (UX) Design objective
  8. 8. User’s Experience Design and Websites Website Visitor’s Experience - ‘Don’t Make Them Think!’ Any Web Page, should be: 1. Self-evident 2. Obvious 3. Self-explanatory Visitors should be able to “get it”, and with no Squinting :)
  9. 9. Website Visitor’s Experience Design When creating a site, the most important job is to get rid of Visitor’s question marks!
  10. 10. Website Visitor’s Experience Design
  11. 11. Website Visitor’s Experience Design Things that make us think Links and buttons that aren’t obviously clickable. · Where am I? · Where should I begin? · Where did they put _____? · What are the most important things on this page? · Why did they call it that?
  12. 12. Website Visitor’s Experience Design We don’t read pages. We scan them.
  13. 13. Website Visitor’s Experience Design
  14. 14. Website Visitor’s Experience Design Glancing around, a website visitor should be able to point at the different areas of the page and say: “Things I can do on this site!” “Links to today‟s top stories!” “Products this company sells!” “Things they‟re eager to sell me!” “Navigation to get to the rest of the site!”
  15. 15. Website Visitor’s Experience Design Designing the Home Page: 'conveying the big picture'. • Site identity and mission • Site hierarchy • Search • Timely content • Deals • Shortcuts
  16. 16. Website Visitor’s Experience Design Designing the Home Page, getting the message across: 1. The tagline – precise, NOT vague 2. The Welcome blurb – Not „mission statement‟ 3. Don‟t use any more space than necessary.
  17. 17. Website Visitor’s Experience Design Things that can diminish goodwill: 1. Hiding information that visitors want 2. Punishing visitors for not doing things your way! 3. Asking visitors for information site don‟t really need 4. Putting sizzle in my way 5. Amateurish looking sites
  18. 18. Website Visitor’s Experience Design Things that can increase goodwill: 1. Save visitors steps wherever you can 2. Know what questions I‟m likely to have, and answer them 3. Keep website pages up to date 4. When in doubt, apologize 5. Make it easy to recover from errors
  19. 19. Thanks! … Sorry, perhaps NO time for Q&A? URLs: www.bonolota.com (coming soon) www.fb.com/bonolotadesigns Email: contact@bonolota.com Masrur Hannan: mh@bonolota.com SlideShare: http://slideshare.net/mhannan Linked In: www.linkedin.com/in/masrurhannan Thanks again, Masrur Hannan.

×