Social Networking - Using Digital Tools to Enrich Your Career and Network


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  • I came across this and thought it was a funny way to start this part of the presentation. “Social media networking” is just like in person networking. It is just done using different tools. We are going to talk a bit about some of those tools today.It doesn’t matter if you are an introvert or an extrovert you can use social media tools for networking.
  • Social Networking or any type of networking is about creating connections. This is a visualization of LinkedIn connections (LinkedIn This picture demonstrates the way that social networking tools shed light on your connections. The colors here represent groups of people from different organizations or institutions.
  • Start with one tool so you don’t become overwhelmed. I recommend Twitter or LinkedIn if you are ready to start using technology tools. Be your authentic self. If you like a certain TV show, gardening or photography include that too. Use professional behavior. Never talk negatively or gossip about your colleagues in or outside the office.Keep your profiles up to date. Refresh them every couple months.Set a goal of posting at least once a week. Maybe even put a reminder on your calendar. Commit to a “LinkedIn Thursday” as one of my Twitter friends does.
  • Personal Brand was a new concept for me, as I started using social media I started to understand it a bit more. When people think of you what words come to mind? –Innovative, friendly, strategic, helpful, authentic, organized….Just like in person interactions the way you present yourself across social media forms the basis that people will use to determine if they want to connect with you. I found a good quote about this on Twitter recently from Tom Fritz Engagement Director at Michigan State University.“A personal brand is how you speak for yourself before ever opening your mouth.”
  • There are so many tools out there it can be overwhelming. I know even this slide may look like a lot. We are going to talk about three places to begin getting into social networking online: Facebook, Twitter and LinkedIn. Google Plus and Google Hangouts can supplement those tools. Tweetdeck and Hootsuite are tools to help you keep track of it all in one place. Finally, Evernote Hello is a new tool I recently learned about and wanted to share with you.
  • The social media networking site you may already be familiar with is Facebook. If you are comfortable here and want to start here you can begin by using Facebook differently than you may currently be doing. I know some people don’t want to mix their personal and professional so Facebook may not be your first choice, but it is a place where you can start. Start by “liking” pages for professional groups you may be a part of. This will allow you to start receiving updates from the group and participating in conversations.
  • At first LinkedIn looks like an online resume. However it is a lot more, it allows you to join groups and participate in the conversation and see news stories related to your field. You can follow specific organizations like the Department of Education or join groups like NASFAA. One of the more powerful things that it does is that it makes your connections visible to you. The slide I used in the beginning with all the dots in it was a map of my LinkedIn connections. You can also follow news stories about topics and fields that interest you.
  • Easily see who your secondary connections are.Ask for an introduction.Expand your network.
  • I highly recommend Twitter as a place to start having professional networking conversations. If you are interested in Twitter for your office I recommend creating your own professional/personal account first. That way you will have a better understanding of how Twitter works from a user perspective. This is a profile page for Twitter.
  • Home Page. Tweets of those you follow will appear here.
  • Justin’s profile page.Twitter is about conversations. It is a way to create a conversation with people you may not otherwise have met. It is way to get involved in conversations you may not have otherwise have been involved with. You can think of it in some ways as a public list serve.If you click on #Fachat you will see all the tweets that use that tag and be taken to the conversation…
  • #Fachat and #Sachat are two tags that may be of interest to you.
  • Backchannels allow you to participate in a conference from your desk. Professional development budgets are tight and we can’t travel to all of the conferences we would like to go to. This allows us to be aware of what people are talking about, ask questions and meet new people. Conferences are great, but they happen for a short period of time at a specific point in time. With Twitter we can extend the conversation through the whole year. Follow folks with similar interests and see what they are talking about. Twitter allows you to connect with people all over the world. I have several colleague friends in Canada and England that I met on Twitter. Great to have the additional perspective of how other countries do financial aid and higher education.
  • #FAchat was started by two #MASFAA members!
  • With all the tags and conversations happening on Twitter it can sometimes be difficult to see everything that you would like to through their website. Curating tools like Tweedeck and Hootsuite help you to do that. You can create columns to show different conversations and even see multiple accounts if you have a personal account and do administration for an office account.
  • main reason I wanted to include Google Plus in this conversation is because of the Hangouts feature. It is a fantastic way to have live video conversations. Think of it as the next evolution of conference calls. Now you can see each other, edit documents in live time, show someone something on your desktop and even record the sessions to share with others later. Several WASFAA committees have started using it as a way to have committee meetings without travel or the expense of a conference call.
  • I’ve been using Evernote for a few years now. It is a fantastic way to save notes, lists, resources, articles from the web and more. I recently started playing with their new tool called Evernote Hello that allows you to basically save your connections with notes on where you met. I haven’t determined yet if it is something that I will use regularly, but it is a great way to immediately give a colleague a way to connect with you via social media latter. Video on Hello
  • Social Networking - Using Digital Tools to Enrich Your Career and Network

    1. 1. Social NetworkingUsing Digital Tools to Enrich Your Career and Network Melissa Haberman, UW Colleges October 2012
    2. 2. Social Networking
    3. 3. Creating Connections #MASFAA
    4. 4. Social Media NetworkingStart With One Tool• Twitter• LinkedIn Maintain Your Networks • Update Profiles RegularlyBe Yourself• Real Name• Complete Bio• Professional Behavior• Authenticity
    5. 5. Your Personal Brand
    6. 6. The Tools
    7. 7. Use Facebook differently
    8. 8. What is LinkedIn?
    9. 9. Using LinkedIn
    10. 10. What is Twitter?
    11. 11. Twitter
    12. 12. Twitter
    13. 13. Twitter Chats
    14. 14. Why use Twitter?• Conference backchannels #MASFAA #NASFAA #FSA• Twitter Chats• Crowd source professional development• Institutional, state, regional, federal and international networking
    15. 15. Twitter Conversations• #FAchat – Financial Aid o o 2nd Tuesday 12-1pm CST• #SAchat – Student Affairs o o Thursday 12-1pm CST• #EMchat – Enrollment Management o o Thursdays 8pm CST
    16. 16. Curating Tools
    17. 17. Google Plus & Hangouts
    18. 18. Evernote Hello
    19. 19. Questions?
    20. 20. ConnectMelissa HabermanCompliance and Training CoordinatorUW Colleges Financial Aid Office@melissahaberman