Recently, Katy Dubina and Chris McKinley presented on behalf of the Integrated Marketing Advisory Board (IMAB) at the recent Blackbaud Conference (BBcon 2013). The session addressed busting organizational silos through maintaining a razor sharp donor focus. Having a donor focus, and perspective, at all times can be a tool to busting down silos. Byproducts can be increased growth and retention through improved-integrated marketing strategies and implementation.
The session focused on 4 primary needs in order to bust silos:
1. Ability (to deliver)
Unfortunately, there is video embedded within the deck that is not enabled.
Katy Dubina is the Director of Digital Marketing at CDR Fundraising and Chris McKinley is the VP of Strategy at Grizzard Communications Group