This is the third of 3 videos that demonstrate Microsoft technologies working with Melissa Data to address what a recent survey calls the “greatest barrier to adopting analytics or BI products enterprise-wide” - data quality. They all follow the same customer data set, showing how to build a process to correct and standardizes it, integrate it with data from ERPs and MDM systems, and augment it with master data. Together, they show how to create a business process to enable data governance.
This video continues where the second left off, augmenting the customer data with master data using Master Data Services (MDS), Microsoft’s MDM tool. The architecture of the technology is discussed before demo’ing how to add master data into two types of hierarchies, with validations and workflow notifications. Viewers will get an appreciation of how cleansing their address data will help ensure good data for analytics. I then wrap up the series with some brief comments.