Me20 Your Online Persona

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Presented at the 21 Jul 09 NFP (http://nfp-ct.org/).
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Because public information flourishes on the Internet… everyone has an online presence. Increasingly, your online presence is a potential employer’s first impression of you. Be an ostrich and hope for the best or take control. This session will teach you how to take control.

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Me20 Your Online Persona

  1. 1. Me 2.0: Your Online Persona Maurene Caplan Grey Founder, Principal Analyst, Grey Consulting Presented at the 21 July 2009 Northern Fairfield Professionals Meeting
  2. 3. Today’s Discussion: Best practices on building your online persona <ul><li>How social media can consume your time, with apologies to Tim Berners-Lee </li></ul><ul><li>How to leverage your social media, with apologies to Mae West </li></ul>
  3. 4. “ Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch.” Tim Berners-Lee Credited with inventing the World Wide Web
  4. 5. Social Media Is <ul><li>Technology </li></ul><ul><li>Often beta </li></ul><ul><li>Hyped </li></ul><ul><li>Experimental </li></ul><ul><li>Esoteric </li></ul><ul><li>Atypical </li></ul><ul><li>Web 2.0ish </li></ul>
  5. 6. Many Faces
  6. 7. “ I believe it is better to be looked over than to be overlooked.” Mae West Comedienne, actress and writer. One of the more controversial stars of her day.
  7. 8. Social Networking Is <ul><li>Community </li></ul><ul><li>Participatory </li></ul><ul><li>Affinity </li></ul><ul><li>Trust </li></ul><ul><li>Friendship </li></ul><ul><li>Organic </li></ul><ul><li>Natural </li></ul><ul><li>Human-powered </li></ul>
  8. 9. We’re Here to Help
  9. 10. Me 2.0 Thesaurus Search all variations of your name. Ex: Maureen, Maurine, Maurene, Caplan, Kaplan, Grey, Gray ... Blog comments – backtype.com Discussion boards - boardtracker.com Tweets - search.twitter.com Blog comments – backtype.com Blog posts – Technorati.com Google - Google.com/alerts Search aggregator - whostalkin.com
  10. 11. Recommendations <ul><li>Become literate in social media. </li></ul><ul><li>Become literate in e-communication. </li></ul><ul><li>Showcase your professional strengths using a variety of social media tools. Keep your message consistent. </li></ul><ul><li>Showcase your humanity using a variety of social media tools. Be genuine. </li></ul><ul><li>Blog, comment on blogs, tweet. Clean up your LinkedIn, Plaxo, Facebook and other profiles. </li></ul>
  11. 12. For your reading pleasure <ul><li>“ The Brand Called You , Fast Company, Tom Peters , Dec 07 </li></ul><ul><li>15 Free Social Media White Papers and Ebooks , Mashable , Mar 08 </li></ul><ul><li>Brand &quot;Me&quot;: Will the Personal Brand Replace the Resume? ERE Community (recruiter site), Jul 09 </li></ul><ul><li>The psychology of social media: Can a visible brand ruin your life? ZDNet , Jul 09 </li></ul>
  12. 13. Maurene Caplan Grey [email_address] http://grey-consulting.com http://linkedin.com/in/maurenegrey Follow me at http://twitter.com/mgrey Thank You

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