Boring to Bold: Presentation Design Ideas for Non-Designers

Michael Gowin
Michael GowinAssociate Professor
Boring to Bold
 Presentation Design Ideas
           For N on-Designers
O HAI!
Mic hael
 Gowin
Boring to Bold: Presentation Design Ideas for Non-Designers
You’re in the
 marketing
  business
You’re in the
 marketing
 business!
Know
 Like
Trust
Presentation:
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
How do most
presentations
  make you
     feel?
...bored
I’ve learned that people will forget
   what you said,
people will forget what you did,
but people will never forget
how you made them feel.
                       Maya Angelou
Don’t be boring
HAVE
  A
PLAN
Analog
Audience
Boring to Bold: Presentation Design Ideas for Non-Designers
Brainstorm
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
One Thing
What do you
want them to
    do?
Tell a Story
Emotional
   =
Memorable
Boring to Bold: Presentation Design Ideas for Non-Designers
3 Acts
What could be



What is
Beginning         Middle   End

       Possible


Gap



  Is
Storyboard
Boring to Bold: Presentation Design Ideas for Non-Designers
Audience       Brainstorm

         One Thing
Tell a Story    Storyboard
Make
beautiful
 slides
One = One
Minimize Text
Boring to Bold: Presentation Design Ideas for Non-Designers
Problems for girls in developing countries:
 • 600 million around the world
 • Limited access to education
 • Married as a teenager
 • Socially isolated from others
 • Vulnerable to HIV
600M
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Choose
 type
 wisely
Bebas
PT Sans Narrow
 Complete in Him
Aller
  Helvetica
Abadi Condensed
 Museo Sans
  Myriad Pro
fontsquirrel.com
Powerful
 Images
The US spends more on
trash bags than 90
other countries spend on
everything.
The US spends
     more on
trash bags than
90 other countries
    spend on
 everything
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Concepts
Boring to Bold: Presentation Design Ideas for Non-Designers
compfight.com
Simplify
More
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Boring to Bold: Presentation Design Ideas for Non-Designers
Percentage of Americans living paycheck to paycheck



                                            100
                    WOW!
                                            80

                                            60

                                         40

                                         20
             2007                       0
                      2008
                                2009
Percentage of Americans Living
         Paycheck to Paycheck
75


60


45


30


15


0
      2007         2008         2009
600M
Boring to Bold: Presentation Design Ideas for Non-Designers
Consistency
slideshare.net
slideshare.net/mgowin/
       favorites
One = One   Minimize Text


Powerful Images Simplify
deliver
   with
confidence
Rehearse
Boring to Bold: Presentation Design Ideas for Non-Designers
Dress Well
Have
Handouts
ted.com
Rehearse

Dress Well   Have Handouts
recap
Know
 Like
Trust
Plan in
Analog
Create
Beautiful
 Slides
Practice
I’ve learned that people will forget
   what you said,
people will forget what you did,
but people will never forget
how you made them feel.
                       Maya Angelou
?
Thank you
Photo Credits                                                                About
Flickr users (CC license):                                             Michael Gowin
Slide 5 - hessiebell                         Assoc. Prof. of Business Administration
Slide 10 - bass_nroll                                   Lincoln Christian University
Slide 11 - LunaDiRimmel                                               Lincoln, IL, USA
Slide 16 - mark sebastian                                  http://lincolnchristian.edu
Slide 42 - open cage
Slide 51 - Zoriah                                 Renovate Communication Design
Michael Gowin (that’s me):                              michael@renovatecd.com
Slides 21, 22, 23, 28, 33, 57, 58, 59                          twitter: @mgowin

All other images available on iStockphoto,
Stock.XCHNG, or Wikimedia
1 of 83

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