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2010 Buffalo Bisons Marketing Kit


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The marketing kit provides information for companies interested in a partnership with the Buffalo Bisons.

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2010 Buffalo Bisons Marketing Kit

  1. 1. 2010 Buffalo Bisons Marketing Information
  2. 2. Background on Bison Baseball, Inc. Ownership: Rich Products Corporation Robert E. Rich, Jr. - President Melinda R. Rich - President, Rich Entertainment Group Triple-A Baseball affiliate of the New York Mets. Member of the International League Season: April-September (72 home games, plus additional ballpark events (concerts, Chicken Wing Festival, etc.)) 2009 Total Event Attendance: over 600,000 guests Web Site: Flagship Radio: WWKB 1520 AM (Entercom Communications Station)
  3. 3. Ballpark Signage Information Bisons fans are family oriented and receptive to a wide variety of advertising messages. Billboards, back lit diorama, light boards, signs and more all offer high-frequency opportunities to reach this audience during every game of the season. And game time exposure is only part of the story - with tens of thousands of downtown commuters passing by, a regularly televised highlights on the local evening news, Bisons ballpark signs extend your message well beyond those attending the game. Bisons Big Board Twin Tri Vision Available on either side of the Bisons Big Board, these 18 x 28 rotating signs offer the highest visibility at the ballpark. Raised well above the field and right next to the ballpark s 20 x 40 video board, these two huge signs mark and indelible stamp in the minds of ever Bisons fan all season long.
  4. 4. Exterior Display Message Board This is your chance to reach an audience outside of the ballpark, six million motorists annually! Messages are colorful and can be customized to fit your needs. Exterior display board ads run from 6:00 AM - 11:00 PM. Outfield Wall Signage Visible from virtually every seat in the park, the outfield signs in right and left field can t help but get noticed during every pop fly, outfield hit and home run. Outfield signs are also a prime way to make the cut on televised sports highlight coverage. Behind The Plat e Tri-vision The high impact sign is visible on all live play and replays shown on the Bisons Big Board Video Board and on daily sports telecasts. Approximate size 3 x 7 .
  5. 5. Outfield Screen Sign New in the 2008 season, the Bisons are added outfield screen signs in left-field of Dunn Tire Park. The signs are on the left field netting blocking the street. The signs actually are double sided and face the road behind the stadium as well. Only four (4) sponsor images total will be on the back screen. (approximate size 12 x 30)
  6. 6. Front Lit Parking Ramp Signage The 5 x 75 signs on the right field parking ramp are visible from every seat in the ballpark. These signs are also visible from Interstate 190 Northbound entrance and Oak Street. Message Center Tri Vision Sign This rotating 6 x 24 sign, located above the left field message center, catches the eye of fans as they check the speed of every pitch, look for birthday announcements and special welcomes. Club Level Tri Vision Signage Located on the Club Level on the first and third base sides of the ballpark, these 5 x 16 signs are located next to moving message centers and clocks. These tri-vision signs rotate continuously through baseball games and all special events.
  7. 7. Back Lit Concourse Signage - Back lit concourse signage is available throughout the stadium. Signs measure 3 x 5 and 3 x 10 and are seen by fans as they pass through the concourse and visit concession stands and restrooms. Back Lit Exit Headers The 3 x 5 back lit dioramas, which are sold in groups of four, can be seen while fans are walking to their seats and returning to the concourse Upcoming Event Back lit Signage Coming event signage is located at the two main gates of the ballpark (Washington and Swan Street entrances). These signs feature back lit signage above and stand out well in the ballpark concourse.
  8. 8. Bisons Official Program Herdball The Bisons brought back the Herdball, the official program book of the Buffalo Bisons in 2007. Full Page, ½ page, and ¼ page advertisements are available for the Herdball program.
  9. 9. Reach Fans Away From the Ballpark Buffalo Bisons official web site is
  10. 10. Exposure had more than 2 million page views and over half a million unique visitors during the 2008 season. In monthly rankings, it averaged #4 in all of Triple-A baseball websites in the BAM network and has an average annual increase to both unique visitors and page views of 5 8%. Unique Visitors Pages Viewed -2008 550,585 (Apr Aug) -2008 2,072,280 (Apr Aug) -2007 - 462,586 (Jan-July) -2007 -1,786,865 (Jan-July) -2006 - 690,301 (year) -2006 -2,228,380 (year) -4.5 million since 2000 -18 million since 2000
  11. 11. Reach Fans Away From the Ballpark Bisons Radio Network All 144 home and away Bisons games are broadcast on WWKB 1520 AM, an Entercom Communications station. Games will be broadcast by long time Bison play-by-play man, Ben Wagner and Buffalo Legend, Duke McGuire. In game feature sponsorships are available along with pre and post game shows, live reads and so much more! Airtime is available in thirty-second and sixty- second spots. Speak with a Bisons representative to customize a radio promotion that is perfect for your business or product.
  12. 12. Bisons Television Broadcast The Bisons have had 30 to 40 games broadcast on television over the last few years. Television spots are usually :30 in length. The Bisons are broadcasted on Time Warner Sports Net with game dates to be determined.
  13. 13. Promotions and Events It s your chance to be part of the fun and excitement of Bison Baseball! With the Buffalo Bisons, you can create unique promotions and events that integrate your company s name and products into the ballpark experience. With sweepstakes, on-field contests, lucky seat giveaways and game situation sponsorships, there s no limit to what you can do to promote your company or products! These promotions also make the game more fun and exciting for fans all season long. With many years of experience and a successful track record, the promotions staff at Bison Baseball can work with you to design a unique program that reflects your company s goal and compliments your overall marketing plan. Video Board Promotions Game Situation Sponsorship Radio Promotions Season Long Events On Field Contests Ballpark Entertainers One Time Events Lucky Seat Giveaways Public Address Announcements AND SO MUCH MORE!
  14. 14. Here s a Sampling of The Bisons On Field Promotions Ÿ Bat Boy / Bat Girl Ÿ Buster s Buddy (Mascot) Ÿ Dice Toss Ÿ Dream Team Ÿ Frisbee Toss Ÿ I Scream for Ice Cream Ÿ Kid of the Game Ÿ Mascot Base Race Ÿ Pop Up Contest Ÿ Prize Search Ÿ Dash for Cash Ÿ T Shirt Slingshots Ÿ Target Toss Ÿ Grounds Crew 5th Inning Sweep Ÿ And so much more!
  15. 15. Big Board Promotions Ÿ Batter Stats and Info Ÿ Instant Replays Ÿ Seat Upgrade Ÿ Jaminations Ÿ Kiss Cam Ÿ Double Plays Ÿ Fan Cam Ÿ Dance Cam Ÿ Homeruns Ÿ Pitching Changes Ÿ Dance for your Dinner Ÿ Play of the Game Ÿ This Date in Baseball History Ÿ Starting Lineups Ÿ Stolen Bases Ÿ Strikeouts / K-Man
  16. 16. Gate Giveaways Get Your Message/Product in the Hands of Thousands! Some of the Popular Promotional Giveaway Items Include: Ÿ Bobble Heads Ÿ Magnetic Schedules Ÿ Backpacks Ÿ Baseball Cards Ÿ Logo Baseballs Ÿ Commemorative Posters Ÿ Team Photos Ÿ Jerseys Ÿ Bisons Cap Night Ÿ Soft Baseballs Ÿ And many more that can be customized for you Ÿ Companies also have the opportunity to distribute pre or post game samples to fans at gates
  17. 17. Day of the Week Sponsorship Day of the week promotional opportunities include: Ÿ Markdown Monday's Ÿ Ethnic Festival Night Tuesday's with post game pyrotechnics. Ÿ Remember Whensday s Ÿ Senior and Businessperson Thursday's - Another Buffalo tradition as businesspeople from downtown enjoy an afternoon game on their lunch breaks and may even take an extended lunch break. Seniors enjoy playing baseball bingo! Ÿ fridaynightbash!® - Buffalo s Summer Tradition! Every Friday is a hit as fans can enjoy a pre-game tent party complete with live music and drink specials. During the game enjoy great prizes, surprises and giveaways! After the game, watch the Downtown Buffalo skyline light up with a great fireworks show! Ÿ Family Fun Sunday's - Every Sunday features fun for the entire family. Kids can enjoy pre game on field contests, clowns and entertainment in the concourse, and after the game kids are invited to run the bases on the field!
  18. 18. Print At Home Tickets The Bisons offer Print At Home tickets for season ticket holders. This feature also gives Bisons season ticket holders the opportunity to transfer tickets via email to clients, friends or family quickly and conveniently. On each Print At Home ticket, there is room for a sponsor logo and a coupon with a barcode. The logo and coupon offer can be rotated regularly throughout the season and can been printed in black and white or color. In the Bisons first year with Print At Home, approximately 3,000 tickets were transferred by season ticket holders using this system.